Social media is a powerful tool for businesses that want to expand their reach, attract more clients, and push conversions. Facebook is one of the foundational social media tools for promoting your brand and connecting with consumers to build a profitable network.
However, it’s not enough to have a presence on Facebook— you need to be strategic to succeed. Here are five ways to grow your business using Facebook.
Create a Facebook Group
Many service-based businesses and entrepreneurs are finding great success in creating Facebook groups to grow their business. The group atmosphere usually pertains to the challenges the business offering hopes to solve. For example, if you sell coaching services and professional development tools to entrepreneurs, your Facebook group could be a support network for entrepreneurs within your niche.
The idea behind a Facebook group is to nourish qualified leads and showcase your value to help move them through the sales funnel. It’s vital to be an active part of the group and share relevant information to keep everyone engaged. Using groups also has the benefit of being more visible, whereas business page postings tend to get lost in the feed.
Use Facebook Ads
Facebook Ads are a powerful way to segment your audience and reach your ideal customer. When you take into consideration trends for Facebook marketing in 2022, newsfeed ads are one of the most popular and effective ways to connect with customers on Facebook.
You can use Facebook Ads in a variety of ways, such as promoting your product or service, selling directly through the platform, or generating high quality leads by offering items like coupons or a free course.
Creating effective Facebook ads is a nuanced skill. Consider working with someone who has gone through the process before and has proven results.
Cross-Promote from Other Platforms
When it comes to social media marketing, there’s no need to reinvent the wheel. Content from video and graphic-based platforms like TikTok and Instagram can be repurposed and shared on Facebook as well!
Facebook is also a fantastic platform for sharing YouTube channel clips and building an engaged audience to support your overall business goals. You can use Facebook to share links to your latest blog post, podcast episode, etc.
Go Live
There are numerous benefits to going live on Facebook when trying to build your business. First and foremost, the moment you go live, everyone who is active on your list will see a notification that you’re about to start streaming. This event circumvents the algorithm and acts as a promotional push notification without using additional resources.
Live presentations allow for real-time engagement, so you can interact with your potential and retained customers to build a rapport. This interaction provides them with the opportunity to ask questions or overcome obstacles while moving them through the sales funnel.
Finally, the live video can be repurposed for other content. Quotes and interesting tidbits from your video can be turned into a graphic post. You can save the video and share clips later as promotional materials.
Get Your People Involved
According to Convince & Convert, every employee is capable of contributing to your social media accounts. Employees from different departments are experts in their field and can bring a unique perspective and depth of knowledge to your social media content. Customers will appreciate when brands post well-researched and interesting content. It can be difficult to produce quality content consistently—involving employees with different expertise will make your job much easier.
This also makes promoting new posts easier. If employees are involved in social communication, they can be encouraged to share the posts with their own personal networks, getting your posts substantial traction.
Be Consistent and Engaging
Finally, you need to be consistent and engaging when sharing content on Facebook. It’s important to post at least once per day, often more, to get ahead of the algorithm. It’s also integral to interact with your audience and be responsive. People don’t like feeling like they’re speaking into a void. Respond, answer questions, and keep the conversation going.
Share information that’s relevant to your audience. For example, if you own a small health food store, share videos and links to recipes while showcasing what’s on sale that week. Get creative and get connected— that’s what Facebook is all about.
With these five simple tips, you can attract new customers, retain your current customers, and grow your business.
Need help getting your social media marketing campaign off the ground? Contact us today to learn more about how we can build a strategy that will improve your brand’s online visibility.