Is Cheap Marketing Actually Worth It?

Let’s be honest, we’re always wanting the best and cheapest option, right?

Unfortunately, those might not go hand-in-hand.

It’s important that we make an important distinguishment, as not EVERY cheap opportunity is a terrible idea, as sometimes there are people focused on building their portfolio who will provide work for a discounted rate.

So, Why isn’t cheap marketing worth it?

There has been a continuous shift in the marketing world towards a race to the proverbial bottom, that only gets lower and lower.

Well, How Do You Put A Legitimate Marketing Plan in Place?

A Marketing professional should be able to guide you in the right direction of actually creating a marketing plan.

Lastly, How Do You Actually Vet a Marketing Professional?

There are so many ways you should and shouldn’t do this, and we’ve provided some of our recommendations below:

• Is the Marketing “Professional” providing recommendations that don’t take into account the personal side of your business? If they aren’t, you might want to evaluate this professional further.