We teamed up with the Biden for President campaign to launch #ImVotingFor, a social media campaign that caught fire across both Instagram and Twitter.
Starting with posts from Joe and Kamala themselves, the goal of #ImVotingFor was to put the stakes of the 2020 election in human terms, with users sharing the person or people in their lives who inspired their vote.
At launch, #ImVotingFor trended nationally with 80,000 individual user posts and 5 million social engagements, with participation from some of the most influential public figures in the country, including Barack and Michelle Obama.