SEO, PPC, and Web Design: Why These Digital Marketing Strategies are Important
The COVID-19 pandemic has created a lot of disruption to how we live as individuals within a society. The uncertainty of the future has put a lot of business owners under stress. While many see this as a major hindrance to businesses around the world, there are others who see this as a great time to step out of their comfort zone. Digital marketing during COVID-19 is a wise investment. With social distancing comes more social media, and with physical isolation there is more online traffic as individuals across the globe are connecting online.
“With social distancing comes more social media, and with physical isolation there is more online traffic…”
SEO
With social distancing fast becoming the new normal, American consumers are relying on the internet more than ever. Managing an online presence through SEO is a critical component to every business. SEO helps your business become visible to search engines, which in turn, creates more opportunities for your customers and clients to find you. As we see more individuals turning to the internet to play, purchase, and socialize, there has never been a better time to invest in your business through SEO. Now is the time to build rankings even if your business cannot function to its full potential at the moment. An investment in digital marketing during COVID-19 is an investment.
Pay-Per-Click
Precautionary social isolation has caused the majority of Americans to stay at home. During this time, many find themselves exploring the internet to get the products that they need and want. With a considerably large amount of web-based traffic, there has never been a better time to hone in on your digital marketing campaign during this COVID-19 market slump. With pay-per-click advertising, you can take advantage of the increased traffic online and lead viable customers directly to your website.
Web Design
A user-friendly website is crucial to the consumer experience. Don’t let your online presence be a poor representation of your business. The average consumer has very little patience for a dysfunctional website. It is too easy to just find a similar business that has a mobile-friendly, high-speed, aesthetically pleasing, and well-organized website. Don’t let your business get passed over because of the state of your online presence. Now is the time to focus on your online visibility and allow your website to perform as an essential part of your business.
“Now is the time to build rankings even if your business cannot function to its full potential at the moment”
We are confident that the best way to fight for your business during this unsettling time is to invest in digital marketing during COVID-19. For more information on how to boost your online marketing, contact a specialist at SharpNet Solutions today!