Get Leads From Your Facebook Ads By Following These Simple Steps

Justin Babcock • Sep 15, 2022

Facebook Ads are a combination of budget, audience, and content. When creating your ad, you need to decide how much money you want to spend on it and who you want to reach. Most importantly, the ad better have content that converts.


Here's what you need to consider.


Facebook Ads require a budget.


You can't just create a Facebook Ad and hope it works. You need to have a budget in mind before you get started.


If you're doing the ad yourself, you'll want to start small and scale up as needed. We suggest starting with just a dollar a day. That way, you will become familiar with the platform, get used to reading the analytics, and learn what to do without breaking the bank. Every week add new Facebook at $1 per day. Once you reach 5 ads, start turning off the lease-performing ad and post your new ad. The best ads will naturally rise to the top.



A good Facebook ad targets the right people.


The best way to target your audience is by using interest-based targeting. For example, if you're selling new homes in Atlanta, Georgia, target people who like real estate or home improvement sites or blogs. The more specific your targeting is, the better results you'll get from your Facebook Ads campaign.


You also want to target by location. Again, if you are selling a new home in Georgia, you might not want to spend your ad budget in Colorado.




Great content turns a Facebook ad into a lead generation machine.


If people see an ad that looks interesting or useful enough to share with their friends or family members, it will increase engagement with your brand. This is where great copywriting comes in handy — if it sounds useful and you have a great call-to-action, you can start to drive people to your product and service. Images & videos that look and feel like your audience's needs and wants also help convert those Facebook users into leads and sales.


To learn more about how to create the content for your Facebook Ad, check out our cornerstone content create blogs:



Now that you have content, you can post to Facebook by watching our video and following along with our written instructions.


𝐒𝐭𝐞𝐩 𝟏 Go to your Marketing Launchpad account. If you don't have an account, use our demo account.

𝐒𝐭𝐞𝐩 𝟏 Go to your Marketing Launchpad account. If you don't have an account, use our mo account.


𝐒𝐭𝐞𝐩 𝟐 Scroll down to the Write A Post section. Left-click on the Evernote logo, and open your post copy.


Note: if you haven't written anything to go along with your YouTube video, head back to the "write a post title" section and follow the instructions.


𝐒𝐭𝐞𝐩 𝟑 Scroll down to the Create an Image and/or Video section. Left-click on Canva, and download your image and video.


Note: if you haven't created a video an image, head back to the "Create an Image and/or Video" section and follow the instructions.


𝐒𝐭𝐞𝐩 𝟒 Scroll down to the Post Digital Ads section of the Marketing Launchpad. Left-click on the Facebook Ads Logo.


𝐒𝐭𝐞𝐩 𝟓 Click on next in the upper right-hand corner.


𝐒𝐭𝐞𝐩 𝟔 Hover over top of the Ad Template or Your previous ad and click on the duplicate link. You will get a pop-up. Click on the create new campaign radial, and then click on the duplicate button in the lower right-hand corner. If you do not have any ads to duplicate, schedule a free call with us or read our blog about setting up your first Facebook Ad.


𝐒𝐭𝐞𝐩 𝟕 Delete the old campaign name and paste your title into the campaign name field. Click on 1 Ad Set at the top-middle of your screen.


𝐒𝐭𝐞𝐩 𝟖 Delete the old Ad Set name and paste your title into the Ad set name field. [optional] Adjust your audience targeting if needed. Click on 1 Ad at the top-middle of your screen.


𝐒𝐭𝐞𝐩 𝟗 Delete the old Ad name and paste your title into the Ad name field. Scroll past the identity fields & ad setup fields. In the Media field click on the edit media drop-down and select change video. Upload your new video.



𝐒𝐭𝐞𝐩 𝟏𝟎 Scroll down to the Primary text field. Delete the old text. Paste the text from your post into the primary text field. [optional] revise your headlines, descriptions, and call to action.


𝐒𝐭𝐞𝐩 𝟏𝟏 Click on the publish button in the lower right-hand corner.

Congratulations if you were following along because you just posted to a Facebook Ad from your computer.


If all you need is our written instructions and video, great! If you would prefer to have a marketing instructor show you what to do, it might be time to schedule with us.


Our marketing instructors are experts who specialize in showing you how to create content, post, and analyze your efforts.


Click the links below to learn more about our training programs.



Or schedule a Marketing Launchpad Demo today.

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