The Trouble With Your DIY Marketing Plan

Justin Babcock • Sep 22, 2022

It's not uncommon to see small businesses scrambling to develop their marketing strategy. You know what you do every day & how you help, but you don't know how to communicate "how you help" to new customers.


You may have even tried some things on your own, and the marketing tactics didn't work out. So you try something else… and then something else… and then something else again.


The problem with this approach is that it can lead to a lot of wasted time and money.


  • Your marketing topics are disorganized and subjective
  • Your marketing applications are disjointed and incomplete
  • You don't understand your analytics and have no clue if your efforts affect anything


But what can you do? You don't have the resources or expertise to develop an effective marketing campaign.

Fortunately, there is an easy way to get organized, get trained, and start to take control of your marketing.


It's called the Marketing Launchpad.



The Marketing Launchpad combines helpful technology, in-depth one-to-one training, and marketing organization that helps you become a better marketer for your small business.


Schedule a Demo today, and we'll show you the power of learning combined with the power of technology.


Web Education Services, where we'll teach you how to market :-).

Want more helpful DIY Marketing articles delivered to your inbox? Click subscribe and join our DIY Marketing Squad.

The Marketing How-To Blog

By Justin Babcock 04 Oct, 2023
In the complex world of business, understanding the distinction between market behavior and marketing actions is paramount. Often, newcomers to the marketing realm are confounded by the unpredictability of the market and how it sometimes seems to defy their marketing efforts. A simple, yet enlightening analogy can help elucidate this - think of the market as the weather and marketing as farming.
By Justin Babcock 18 Jul, 2023
A website isn't just a nice-to-have for businesses these days, it's a must-have. A well-designed website enhances your brand's online presence, paves the way for customer engagement, and business growth. In this article, we explore the 7 qualities you should look for in a New Port Richey web designer. We will also introduce you to Web Education Services - a Google 5-star rated web design agency.
By Justin Babcock 12 Jul, 2023
In the ever-evolving digital landscape, establishing an online presence is paramount for every business. A well-structured and designed website can greatly enhance your brand's visibility and credibility. However, the process of creating a website can be daunting, especially when confronted with decisions like the cost of hiring a designer, how to find a suitable one, or opting for a do-it-yourself (DIY) approach using website builders like Wix or Squarespace. Making an informed choice can be challenging, but it's not impossible. Figuring Out Your Budget and Time: The Classic Decision Building a website involves an investment of both time and money. Hiring a designer can cost between $100 to $200 per website page, whereas setting up a website yourself might consume around 4 hours per page. It's a classic time or money conundrum that forces you to reassess your priorities. Do you have the design skills to build a website yourself? If not, using DIY applications may extend the time it takes for you to establish your online presence. However, if your budget is tight, investing your time into learning and implementing the process might be a viable option. DIY Website Builders: A Blessing or a Curse? Website builders like Wix, Squarespace, and WordPress have made website creation accessible to everyone, regardless of technical expertise. But are they always the best choice? Wix Pros: Wix offers an intuitive drag-and-drop interface and a variety of templates, which make it easy for beginners to create a website. It also provides advanced features for more seasoned users. Cons: The flexibility of Wix can also be its downfall, as the wide range of options can be overwhelming. Its SEO capabilities have been criticized, and the free plan comes with ads. Squarespace Pros: Squarespace is known for its sleek, professional design templates. It offers comprehensive features and excellent customer support. Cons: Squarespace's pricing is slightly higher compared to other builders, and the platform can be less intuitive for first-time users. WordPress Pros: WordPress offers incredible flexibility and control, with thousands of themes and plugins. It's a great choice for blogs due to its strong content management system. Cons: WordPress has a steeper learning curve compared to other builders, and you may need to handle updates and security measures manually.
More Posts
Share by: