Mediastruction frames up latest media buying trends & insights.
This Video Has Earned Over 8 Million Views
It's been that kind of year and we all have "the feels." Maybe our love for grammy or an aging parent. Or maybe it's just the fact that the ephemeral nature of life has been so vivid in 2020. Whatever the reason, this video of a former ballerina with Alzheimer's remembering Swan Lake choreography has gone viral worldwide, racking up over 8 million views. It's beautiful and soulful and brings a tear. It's also full of mistruths. Read more here.
Quick Hits
This week Twitter launched a carousel unit so that marketers can add up to six images or videos in a row.
And you thought the election had everything in limbo - imagine TikTok. TikTok was supposed to be banned as of yesterday. (Nov, 12)And yet, here it is. Still downloadable. With marketers still buying ads. The federal government has gone silent.
SmartBrief published a nice little primer on influencer marketingthis week. In an age of social communities and their power over national dialogue, managing influencer marketing right is super valuable.
