Snapchat New Lens Looks Tik-Toky
Snapchat released a new feature this week, the 3D body lens. This allows you to record movement and add digital characters or costumes that move with you. It's fun and silly and certainly a serotonin fix. Couple interesting liner notes:
- Snapchat says this is a first-of-its kind virtual reality tool.
- The lenses work in both the front and rear facing camera alignments.
- The tool tracks 18 joints on the human body.
- Lots of potential brand extensions with virtual positioning of products and consumers - clothing; costuming; entertainment. Dance with Mr. Clean?