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Webinar: Get Up to Speed with Google’s Local Platform Changes
What You'll Learn
Webinars are about 50 mins + extra time for questions
Webinar Speaker
Technical Solutions Architect, gTech Sustainability
Director of Market Insight at SOCi
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Central Command™ for Multi-Location Marketers
Central Command™ for Multi-Location Marketers
As of November 2021, Google has changed the name of its local platform from Google My Business to Google Business Profile. With this transformation comes a host of other changes, some are live already and some are coming soon.
- Projected improvements to the Business Profile Manager dashboard to benefit multi-location brands
- A transition from Insights to Performance Metrics with a new model of measurement
- Possible escalation of current trends toward tailored search and verticalization
As of November 2021, Google has changed the name of its local platform from Google My Business to Google Business Profile. With this transformation comes a host of other changes, some are live already and some are coming soon. These changes will have an impact on the activities of multi-location marketers, including:
Technical Solutions Architect, gTech Sustainability
Date: January 19, 2022
Time: 1:30 PM CT