Are you reaching the Target Audience on your Social Media??

Are you reaching the right people on Twitter, Facebook and LinkedIn? When it comes to your target audience on social media, you could be missing a trick.

1. Identify Your Customer:

It’s about seeing past the obvious. Who is interested in your product or service? Is there anything unique that could appeal to a certain audience?

Then think about the next level, who those people might be associated with. Word of mouth is a powerful thing and it’s rife amongst social media folk,

so connecting with those that are connected to your target audiences can be worthwhile. Knowing your ideal type of customer is essential to orientate your marketing strategy.

2. Know Your Target Audience:

You better know your target audience. Think about who these people are, which industries they work in, what they like, what they read, what motivates them, age ranges, personality traits, where they hang out, technical know-how, how likely they are to use social media.

Really do your research and segment your audiences by creating profiles for them. You may uncover some less obvious people that could be great for you.

Keep a record of this, a simple spreadsheet will do, and make sure you review and update it, adding others as necessary.

3. Determine Your Audience Size:

Once you have a good sense of what your audience looks like, you can use Facebook Ads Manager to estimate the size of your audience.

This tool will also help you know if your audience is too small or not. In that case, you will need to expand it by enlarging your audience attributes. On the other side, if your audience is too large,

you will need to resize it to optimize your results. Obviously your entire audience might not be on Facebook. It will depend of which market you target.

4. Research Online Behavior:

It’s Where your clients/consumers spend most of their online social time. We have known facebook is the biggest social media of its own kind with 1.71 billion monthly active users by the second quarter of 2016.

Facebook is the premier player among all web properties in terms of audience engagement. It has more monthly active users than Twitter, Instagram and LinkedIn combined.

Average time spent per Facebook visit is 20 minutes. What this means for you: You could have a short time period to make your impression, so use it wisely with relevant, interesting and unique posts and offers in order to get the most return on your efforts.

Highest traffic occurs mid-week between 1 to 3 pm. On another note, a Facebook post at 7pm will result in more clicks on average than posting at 8pm. Go figure. How this can help you: You have the potential to reach more consumers and drive higher traffic to your site during peak usage times, but people may be more likely to be more engaged in the evenings.

This statistic may be a factor when you are planning social communication scheduling. Also consider that Facebook has a global audience, so you may want to plan around the time zone of your key market.

Even though Facebook’s engagement numbers are impressive, if your customers are spending their time on LinkedIn or Twitter, that’s where you should be.

5. Collaborate With Your Key Influencers:

These could be people that stand out within your communities, people that others listen to, people that create action (not necessarily those people with thousands of Twitter followers).

They could be journalists, thought-leaders or other stakeholders. People with game-changing opinion and ideas. People who challenge the norm. Or simply people that talk sense.

The types of audiences you could be looking for include:

   Current clients

   Potential clients

   Associates of current/potential clients or customers

   Editors

   Bloggers

   Affiliate businesses

   Thought-leaders.