Kohler, the Wisconsin-based plumbing fixtures and decor marketer, has named Fort Worth, Texas-based independent PMG its agency of record, effective in January.

The assignment, which follows a review, includes strategy, creative, media planning and buying, as well as data-driven business intelligence and insights via PMG's proprietary Alli technology platform.

Omnicom's PHD was the media services incumbent. Billings were not disclosed.

“Kohler is a timeless brand and respected leader that is prioritizing digital sustainability, and customer experience at a time when the pandemic has moved more people to elevate their homes and lifestyles," PMG CEO George Popstefanov said in a statement.