Pest Control Marketing Domination Podcast

Today, Casey will talk about the 3rd and final section of the Accelerated Growth Plan for Pest Control. As we complete this series of episodes dedicated to the AGP plan, we will discuss how to bring it all together by tightly managing what we are doing in the way of marketing and advertising for our pest control business.

In May we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to casey@rhinopros.com to express interest in attending.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

In today's episode Casey will discuss the second element of the Accelerated Growth Plan for pest control. The second element is "Maximizing Conversions" and is essential to the profitable growth via online methods for pest control companies. Section one talks about driving leads, but maximizing conversions speaks directly to how effective a pest control company is in converting those lead opportunities into new recurring sales revenue.

Next week, Casey will discuss the other section of the Pest Control Accelerated Growth Plan: optimizing results.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database.

The discussion will revolve around the things necessary to drive leads using the three categories above.

Over the next two podcast episodes, Casey will discuss the other two sections of the Pest Control Accelerated Growth Plan: maximizing conversions and optimizing results.

Please don’t forget to review and follow Rhino Pest Control Marketing. Thanks

In this episode, Casey will introduce the Accelerated Growth Plan for Pest Control. The accelerated growth plan is a model whereby you break down the different pieces of your overall growth strategy into different sections and master all those sections to drive leads, convert leads into sales and ultimately be able to evaluate all of that and keep a profitable ROI.

·      DRIVE LEADS

·      MAXIMIZE CONVERSIONS

·      OPTIMIZE RESULTS

You will grow your business by following the steps and constantly evaluating and improving your pest control companies’ performance in these categories.

Take a moment to self-evaluate and really determine where you might neglect certain parts of your overall marketing and sales effort to grow your business.

In the first episode of 2024, Casey talks about the necessity to begin the year with a plan and some solid achievable goals for this year. Looking at the two primary pathways for success, organic and paid, establishing your budget plans and goals are essential to the sustained success of your pest control business as you progress through the 2024 calendar year.

Do you have a plan for growth in 2024?

In this podcast episode, Casey will discuss the basic principles behind our domination & acceleration growth model. This previews our live free pest control business planning workshop scheduled for January 16th, 2024, at 11 AM PST. If you appreciate the information presented here today, please get in touch with Casey at the email below for more information.

As a Pest Control owner or manager, one of the hardest things to do on an ongoing basis is to create a comprehensive business plan for growth and sales revenue. At Rhino Pest Control Marketing, we can help any pest control owner or manager create a custom-tailored plan catered specifically to their growth goals and plans in their own marketplace.

In this overview of the market domination plan, you will be able to discover some of the key elements to control and monitor as the year progresses to ensure you can attain the goals you set this month for next year.

If you would like to schedule a meeting with Casey, click right here:

Casey Lewis interviews CEO/Founder Chris Moreschi of GorillaDesk to discuss his innovative Pest Control Software Product.

The conversation revolves around the history of Chris and his father's experience in the pest control industry and how Chris made the decision to create GorillaDesk first for his families business and then later to bring it to the market at large.

If you are wondering about pest control software and its impact on the pest control business this is a good listen.

If you would like to schedule a meeting with Casey, click right here:

In this episode, Casey will discuss the Organized Sales Process for Pest Control companies. The discussion centers around the 10 types of buying customers and the 5-steps in the sales process.

The effort in this episode is to have a follow-up webinar to help create a solid sales process for a number of pest control companies going into 2024.

If you would like to schedule a meeting with Casey, click right here:

In this episode, Casey will discuss the two primary pathways to success in online marketing for your pest control company.

Understanding the difference between organic local search and paid advertising as two of the best ways to grow your pest control company using online marketing strategies.

If you would like to schedule a meeting with Casey, click right here:

Pest Control Contacts & Database. – Using Your Data For Money!

In today’s episode of The Marketing Domination Podcast show, we will discuss the nitty-gritty of growing your pest control business. Today, we’re unearthing a gold mine you might overlook: your contact database. If you’ve ever thought your past and present contacts are just names on a list, think again! These contacts can be the key to unlocking a treasure trove of new customers. So, grab your notebook because we're about to share the ‘why’ and ‘how’ of leveraging your contact database to multiply your new pest control customers. 

If you would like to schedule a meeting with Casey, click right here:

How much money do you want or need to spend on marketing for your pest control?

In short, there is no simple answer to the pest control budget you should have for your pest control company.

The first question is: Do you want to spend money on advertising and marketing? If you do, there are many things to consider that will drive the answer to the budget you will need to achieve your goals for your company's growth.

In this episode, Casey will discuss the different challenges a pest control owner will face in deciding the amount of money they may want to spend for the sales goals they expect to achieve.

The conversation will discuss goals, expectations, marketing strategy, and sales process.

If you would like to schedule a meeting with Casey, click right here:

Enhance Your Pest Control Empire: Set Up Google Business Profile for Google Maps 3-Pack!

Are you a local pest control company looking to rule the pest-busting landscape and attract hordes of potential customers? Look no further! Setting up a Google Business Profile and appearing in the Google Maps 3-Pack is the ultimate game-changer. Here's why you should embrace this digital pest control paradise:

📍 Location Dominance: Get featured in the coveted Google Maps 3-Pack, displaying your business at the top when customers search for pest control services in your area. Conquer local searches and leave competitors in the dust!

🌐 Online Visibility: Establish a strong online presence and become easily discoverable by potential customers. Your Google Business Profile showcases crucial information like operating hours, contact details, and website links – all at your customers' fingertips.

🌟 Customer Trust & Credibility: Boost trust by collecting and showcasing real customer reviews. Positive ratings build confidence, attract more clients, and reinforce your position as the go-to pest control expert in town.

📱 Mobile-Friendly Reach: In this mobile era; Google Maps is a lifeline for people on the go. Claim your Google Business Profile, and let customers find you effortlessly when they're desperately seeking a bug-busting hero.

🚀 SEO Power-Up: Improve your website's SEO performance through your Google Business Profile. It's a powerful tool to boost search engine rankings, attract organic traffic, and buzz through the competition.

🤖 Voice Search Accessibility: As voice-activated search skyrockets, having a Google Business Profile makes your services more accessible to voice assistants like Google Assistant or Siri.

📈 Performance Insights: Benefit from Google's data wizardry with valuable insights on user interactions, website clicks, and customer behavior. Optimize your marketing strategies for maximum impact!

Embrace the digital frontier, pest control champs! Set up your Google Business Profile today, conquer the Google Maps 3-Pack, and watch your pest-busting empire soar to new heights!

In this episode, Casey will discuss the overall idea of creating a pest control sales funnel.

What are the sections of a funnel?

• Top of the funnel
• Middle of the funnel
• Bottom of the funnel

What does it take to fuel each section of the funnel? How can content be the driver to move prospects through the funnel

What are the stages of the buyer's journey?

• Awareness
• Consideration
• Decision

How is the content you create impacted by the stage of the buyer's journey your prospect is in?

What does building a funnel for a pest control company take, and how should goals and expectations be established?

Pest Control Employees can make you lots of money or cost you lots of money; the key is knowing and ensuring you are always managing this critical area of your business.

In this episode, Casey will discuss the significant importance that the employees interfacing with your new leads have on your bottom-line revenues.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

Is Direct Mail Marketing a viable way to generate new business leads and customers for your pest control company? In today's episode, Casey will look at the U.S. Post Office and their local direct mail program called "every door direct mail," or EDDM. How does this program work, what are the costs, and what type of return can you expect for a primary direct mail campaign in your local market?

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

In this episode, Casey discusses the value of social media like Facebook for your marketing and advertising needs. Facebook, along with Instagram, are often looked at by Pest Control companies to advertise in. Let's discuss whether or not that is a good decision when it comes to allocating marketing resources.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

On today's episode, Casey and Brett from Rhino Pest Control Marketing interview Culley Christenen and Foster Brusca from The Pest Posse. The discussion revolves around pest control sales and Foster's new book, "FUNDAMENTALS OF PEST CONTROL SALES."

Find out how you can improve the culture of selling pest control in your company and how to improve the revenues generated each and every quarter. Your questions and comments are welcome, and we plan on a follow-up meeting with the Pest Posse in late Q2 to find out more tips and training techniques for the pest control industry.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

Wanting to be the #1 company in your marketplace and being the #1 pest control company in your marketplace are two very different things. In this episode, Casey talks about what you need to do to accomplish the task of being known as the best pest control company in your market area: ways to evaluate your company and ways to identify those areas that need to improve. If you want to be a championship-caliber pest control company, Listen to this episode.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

Sales are the engine of your pest control company. Without a dedicated plan to grow your business by using established and effective business sales practices, you may be losing thousands, tens of thousands, or even millions of dollars in sales. It all starts with an attitude, a mindset, and a commitment. In this episode, Casey will discuss emphatically the necessity a pest control owner has for an effective sales strategy for his or her pest control company.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

In the episode, the discussion revolves around email marketing, text, and messaging as a lead generation growth tool. Email is often overlooked as a great strategy to keep a flow of new leads coming into your pest control company. As with most lead generation strategies, it takes a plan, some effort and practice to get good at it. But email marketing may be the least expensive method of grabbing new customers and being able to target specific groups of new customers.  Take a listen as Casey goes over the ins and outs of getting started using email to grow.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, look below to find the link to leave a question or comment.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

In this episode, Casey is discussing the excitement for pest control as spring approaches. The discussion has 3 parts to make sure that you are ready to rock and grow your business right now.

Part 1: Software, technology and overall business processes. Make sure you are running the business and not the software!

Part 2: Succession planning for your business's continued success and legacy.

Part 3: A great plan to grow your customers right now with a simple campaign.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

How important are sales to the health and growth of your Pest Control company? In this episode, we will discuss the consumer market. Explain the 10 main consumers available online and why you need to know who they are. What is a 5-step sales process, and do you need to follow the steps in your company? 

Sales are the engine to your car, and as the old saying goes, "nothing happens until somebody sells something" this is very true in Pest Control. Take a moment to reflect on your sales process and see if you can do better. Because sales will do nothing but improve your bottom line and grow your company.

To contact Casey Lewis, here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers.

In this episode, we discuss how to decide what you should or should not be spending on your pest control marketing. Choosing how much money you spend on advertising and marketing can be a make-or-break decision for your growth goals. Making sure you have goals and a plan is essential to your success. It is always a good decision BEFORE you spend any money to look at everything you want your money to produce and then make a conscious, well-thought-out plan of action.

To contact Casey Lewis here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast.

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions and feedback from Pest Control owners and Managers.

In this episode, Casey will discuss the best free tools for a Pest Control Company. Tools like Google Business Profile, Google Search Console, and Google Analytics. In addition, there is some discussion on paid tools like Google Workspace, Google Ads, and Google Local Service Ads.

To contact Casey Lewis here is the contact information.

email: casey@rhinopros.com

Phone: 925-464-8383

If you like the podcast, please leave a review, and to ask an audio question, visit the anchor.fm podcast and search for The Pest Control Marketing Domination Podcast. 

We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions and feedback from Pest Control owners and Managers.

In this episode, Casey interviews Mitch Shipman the owner of Blue Beetle Pest Control in the Kansas City Metro market area. Mitch talks about pest control in his market and how he has grown a highly successful organization with 5 locations covering the entire KC metro market.   Check out the links below and please subscribe.   

What is the difference between Inbound and Outbound Marketing? Find out in this episode how to create a realistic strategy to DOMINATE in your local market. Casey will discuss the top 10 items that you must master in order to be an effective online marketer for your pest control company.

Websites for pest control companies should be built to sell pest control services. When done properly a pest control website can and will provide a steady stream of new leads and customers in your market. Make your website a lead machine!