Design Director @ Axiom. Change by design.™ We create / reposition / renew & ignite brands.
A rewarding project for me, but not for the reasons you may think. Sure it's awesome to help redefine the value proposition of a company whose solutions are critical to the renewables sector. But it's even more rewarding to me because we had the opportunity to do it at all, which is testament to how we always do business at Axiom Design Partners. I'd first worked with Scott Coles several decades ago, when my fledgling business was taking its first steps. I had of course massively overstated how much experience I had marketing and branding large businesses, but for some reason he trusted in me and my abilities, and boom, I had my first large foundation client. I worked closely with Scott and his team for a number of years, learning a great deal as I went, on a variety of brand building projects. That continued until the business was acquired by a global business and the inevitable large global agency then took over our role. Fast forward a few decades. Scott had started and grown a new business which was now at the critical growth juncture where Axiom often add the most value. And what did he do? Well he picked up the phone and asked us to help. Thank you again for the opportunity mate. This is what I love most about being in business for so long, and never stepping away from our guiding principles; I repeatedly see the dividends realised and our staff see it too. Time and time again, people whether we worked with them a month, a year or twenty years ago, as soon as the opportunity presents, they contact us to help; I reckon that's the definition of great branding.
Brand power-up. We recently refreshed, repositioned, and launched a new website for Australia's third largest pole company, IUP. We redefined their value proposition to highlight the connection they provide to the renewables sector; we then created a more contemporary brand platform and messaging to align better with both their audience and their capabilities and built out a new website. We are now working with IUP to extend the reach of their brand awareness through traditional print advertising and digital campaigns. See the full scope of our work: https://lnkd.in/g9WABdte #renewableenergy #branding
