Startup Marketing Survey
Thanks for taking time out to tell us more about how your brand leverages CRM/Email and digital media for growth. Your answers are anonymous and will be used for our upcoming report on how startups create value from CRM/Email and digital media.

We truly appreciate your insight and your time.

For any questions about this survey, please contact michael@whatbrandswant.com or 678-799-6128.
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Email *
Let's start by finding out more about your brand and company...
Company Name *
How long has your company been in business? *
How many employees work at your company? *
On a regular basis, what business roles do you perform *
Please select all that apply
Required
Does your company have a defined privacy policy and process in place to ensure compliance? *
Great. Now, let's hear more about your marketing...
Are there clearly defined organizational success metrics (e.g., engagement, loyalty, sales) for your marketing program(s)? And, if so, what are they? *
Which channels do you SELL products in? *
Please select all that apply.
Required
To what extent do you use each of the following channels/media for MARKETING your products? *
Always
Often
Sometimes
Rarely
Never
Out of Home
Email/CRM
Social Media
Television
Loyalty Programs
Content Marketing
Digital/Mobile Media
OTT/CTV
Partnership Marketing
SEO
Print
How important are each of the following channels/media to your marketing? *
Extremely Important
Important
Somewhat Important
Not Very Important
Not At All Important
SEO
Out of Home
Print
OTT/CTV
Television
Other
Loyalty Programs
Partnership Marketing
Content Market
Email/CRM
Digital/Mobile Media
Social Media
For the next several questions, we'd like to learn more specifically about your CRM/Email Marketing and Digital Media usage.
Who manages your email program and what resources are assigned to its execution? *
Is there a CRM system in place that integrates data on what customers/shoppers are doing so your brand can deliver targeted and personalized communication? *
What role does digital media and email/CRM play as it regards to achieving your organizational success metrics (e.g., engagement, loyalty, sales)? *
Are you currently executing a scalable first-party data growth campaign? What does this look like (i.e what channels, media, partners, etc.)? *
What tools do you currently use for the collection/storage of first-party data and outbound messaging (e-mail, SMS, etc.)? *
Do you consistently test landing pages, messages, and/or offers to increase purchase conversion? If so, how often? *
Once new customers are acquired, is there a system to assign them to appropriate segments for journeys? *
Within the first 14 days of acquisition, do you have a triggered communication to onboard and engage customers? *
Do you benchmark your email marketing program to understand performance relative to your industry and competitors? If so, how and how often? *
Do you benchmark your digital marketing acquisition program to understand performance relative to your industry and competitors? If so, how and how often? *
How do you analyze the performance of your digital marketing to see if your campaigns are driving click-throughs to your website and conversions, and how often do you do so? *
Compared to other tactics, please rank email/CRM in terms of helping achieve each of the following marketing goals. *
Outstanding
Very Good
Average
Fair
Poor
Drive Repeat Purchase
Increase Leads
Provide More Value to Consumers
Generate Traffic to Your Site
Increase Conversion
Collecting Data (feedback and surveys)
Educate Consumers
Do you employ an attribution methodology to optimize your marketing for each of the following? *
Yes, in Real Time
Yes; at least every six months
Yes, at least every year
Maybe
I Don't Know
No
Acquisition Costs
ROAS
ROI
Long-Term Customer Value
Other
Do you have in-house analytics capabilities assigned to your digital marketing and email program? If not, how is this managed? *
If needed, would you be willing to discuss your answers as a follow up with our researchers?
Please use this section to include any information you wish to share with us not captured in the above.
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