Response Media developed the Relationship Marketing Score to help brands consider what's working, what's failing, and how to improve their overall B2C or B2B customer relationship capability.
How Does Your CRM Stack Up?
With more than 30 years of experience implementing top-performing brand efforts, we have identified five key pillars for CRM program success:
Organizational Preparedness
MarTech Readiness
Database Acquisition Strategy
Marketing Automation Best Practices
Reporting & Advanced Customer Analytics
Our short audit has three questions per pillar to help you assess the relative strength and ability of your efforts and identify areas for improvement. You'll also receive our white paper, The Five Pillars of Successful CRM, to help guide you as you enhance any elements that may be lacking.