Brands & businesses, this is not the time for profiteering. Sarvesh Bagla, CEO, Techmagnate, says what each one of us here at Techmagnate believes - now is the time to think like a community. How can you help? How can you say it kindly? How can you make a difference? How can you support? These are the questions we're meant to asking, first. #StrongerTogetherWhenApart #DigitalExcellence #StaySafeStayHome
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Google and Gary Illyes are making the rounds in SEO right now over link importance and I'd love to hear how fellow digital marketers are interpreting this. How much weightage do you attach to links and what does "less important" mean in your marketing efforts?
Google's Gary Illyes said that Google needs very few links, confirming that we're closer to a post-links algorithm https://lnkd.in/d_nje3wq #seonews #Google #SEO
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We're counting down to Friday night - it's going to be fun!
🔥 Join us for an exclusive roundtable discussion with industry pros and thought leaders about ‘Decoding the Highs and Lows: Challenges of High Acquisition Costs & Low Conversion Metrics in BFSI Marketing’🙌 💼 Get ready to level up your game with insider tips and mind-blowing insights. 🚀✨ Visit to know more - https://lnkd.in/g2S5TeHn Asmi Gandhi | Home First Finance Company (HFFC) | Ronak Agrawal | Choice Connect | Prashant Choudhari | Fino Payments Bank Ltd | Zahid Gawandi | SBI Securities | Sarvesh Bagla | Techmagnate: Digital Marketing Agency | Noopur Bhatia | Shubh Mukherji | Neha Sharma #RoundtableDiscussion #IndustryPros #ThoughtLeaders #LevelUp #InsiderTips #ShapingTheFuture
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India's BFSI industry is dealing with significant challenges right now; but this could also be at a tipping point for driving true innovation and creativity with the power of organic digital marketing. We're really excited about sitting down with industry leaders for a productive exchange of ideas at this closed-door event. Stay tuned for more updates! Zahid Gawandi SBI Securities Prashant Choudhari Fino Payments Bank Ltd Asmi Gandhi Home First Finance Company (HFFC) Kuldeep Pawar Spice Money
📢 Excited to announce the exclusive BFSI custom roundtable by Techmagnate: Digital Marketing Agency and exchange4media on 'Decoding the Highs and Lows: Challenges of High Acquisition Cost & Low Conversion Metrics in BFSI Marketing' on March 15 in Mumbai! 🎉 Join us as we dive into the latest trends and innovations in the industry. Don't miss out! Zahid Gawandi | SBI Securities | Prashant Choudhari | Fino Payments Bank Ltd | Asmi Gandhi | Home First Finance Company (HFFC) | Kuldeep Pawar | Spice Money | Sarvesh Bagla | Neha Sharma | Shubh Mukherji | Noopur Bhatia #BFSI #roundtable #financeinnovation #TechMumbai #networkingevent
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The future of SEO is not just about algorithms; it's about storytelling, creating valuable user experiences, and making data-led decisions. #SEO #DigitalMarketing
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Recently, I connected with a student from the International Institute of Digital Marketing™ . I was particularly impressed by his curiosity about marketing and the advancement of data and AI in the industry. We even discussed emerging trends in SEO and the growing importance of ethical AI in the industry. But mostly, his high enthusiasm for the potential of digital marketing and its future energized me. It was a great reminder of how crucial it is to mentor and nurture the next generation of digital marketing professionals. #mentorship #careeradvice
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In the past year, home loan search volumes surged by over 10%. Surprisingly, Mumbai, with its limited space, tops the charts with the highest search demand and fastest-growing volumes. The top 6 cities—Mumbai, Bengaluru, Delhi, Hyderabad, Pune, and Chennai—contribute 40% to the overall search demand emphasizing a need for strategic targeting. These insights are a goldmine for banks looking to optimize their marketing strategies efficiently. Download the Home Loans Search Trends Report from Techmagnate: Digital Marketing Agency to learn more about housing-related searches and let me know what you think. I'd love to hear from you! #Techmagnate #DigitalExcellence
Get the most valuable search insights for the Home Loan industry! The search volume for the Home Loan Industry has grown by more than 10% in the past year", says our CEO, Sarvesh Bagla, as he delves into the many key insights shared in the latest Techmagnate Search Trends Report. Home Loan industry professionals - are you as informed as our chief magnate about your industry's search trends? - Do you know which 6 cities contribute to over 40% of the search demand? - Did your company make it to the Top 10 list? (Guess where you can find out!) - Do you know who captured a 33.66% Share of Voice in your industry? If you've answered "no" to any of those questions, you're going to want to download the report, here: https://lnkd.in/grp3hB7j Brands making an appearance include: HDFC Bank, State Bank of India, LIC Housing Finance Limited, Bank of Baroda, ICICI Bank, Axis Bank, Indiabulls Housing Finance Ltd, Kotak Mahindra Bank, HDFC Limited, Canara Bank, PNB Housing Finance Limited, Punjab National Bank, Reliance Home Finance Ltd., IIFL Home Loans, Union Bank of India, Tata Capital, Indian Bank IDBI Bank, Mahindra Home Finance, #Techmagnate #DigitalExcellence #SearchTrendsReport #HomeLoan #SearchTrendsIndia #HomeLoanIndustry #Experts #Brands
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I’m constantly asked why SEO still matters and whether it’s still relevant. We live in a world inundated with information, and the ability to stand out in the vast digital landscape is getting harder with every passing day. This is why SEO matters for brand presence. Investing in SEO is an investment in visibility, credibility, and sustained growth. It's about deciphering the language of search engines to ensure that your brand's voice is heard above the digital cacophony. But understanding is only half the battle. Success has a price, and your organisation must be willing to invest the capital and human resources to achieve this. My advice is: prioritise the creation of high-quality, relevant content that not only incorporates well-researched keywords but also genuinely resonates with your audience. Everything else is secondary. #SEO #DigitalExcellence
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Happy to share that the latest Search Trends Report from Techmagnate: Digital Marketing Agency is now live! This time around, we're digging deeper into the Gold Loan industry and taking a look at the keywords, buckets, brands, and cities leading the industry's search volumes - and overall growth. The report shows a clear opportunity for banks, Fintechs, and NBFCs to invest in a strong search marketing strategy & increase their market share. Take a look! #DigitalExcellence #GoldLoan
The latest Search Trends Report from Techmagnate is now live! We've investigated over 1,400 keywords to identify relevant search trends for the gold loan industry. Among other things, our report shows: - Overall search volumes for gold loans - The top brands and aggregators with the highest search volumes - The Top Cities with the highest volume of searches and a lot more! Our data reveals valuable insights for NBFCs, lending institutions, and third-party aggregators who want to connect with audiences. Download now: https://lnkd.in/gxhgFTNK #Techmagnate #DigitalExcellence #SearchTrendsReport #GoldLoan #SearchTrendsIndia #GoldLoanIndustry #Experts #Search #Brands
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Enterprise SEO has the potential to unlock transformational growth for brands, yet it remains a channel most enterprises often overlook. Taking the time to enhance your knowledge of search trends can create a staggering difference of performance between you and your competitors. As rapid digital transformation reshapes our world and makes enterprises increasingly online-focused, it’s wise to establish a meaningful and proactive SEO strategy to build a strong and stable online presence. This may be the difference between you or a competitor capturing an emerging market, along with strong SEO ultimately enriching the presence and status of your enterprise to become a more trustworthy and reliable force. #SEO #Branding #Marketing
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Sharing a great piece I read in the Harvard Business Review. How can you avoid your decisions being shaped too much by AI? As AI begins to drastically reshape business operations, especially those related to SEO and marketing, I find that it’s important to not over-rely on AI. Instead, you should balance AI-generated insights with human intelligence for the best outcomes. While AI can certainly generate countless reports and insights into user behaviour in very short amounts of time, these findings can have several flaws, such as being shaped by previous biases and failing to account for wider trends and human emotions. However, you can utilise these insights as a launching pad for your team to broaden their scope of knowledge to perform their own analysis on. #AI #Marketing #SEO
Why Algorithm-Generated Recommendations Fall Short
hbr.org
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