Sarvesh Bagla’s Post

Google and Gary Illyes are making the rounds in SEO right now over link importance and I'd love to hear how fellow digital marketers are interpreting this. How much weightage do you attach to links and what does "less important" mean in your marketing efforts?

We're counting down to Friday night - it's going to be fun!

India's BFSI industry is dealing with significant challenges right now; but this could also be at a tipping point for driving true innovation and creativity with the power of organic digital marketing. We're really excited about sitting down with industry leaders for a productive exchange of ideas at this closed-door event. Stay tuned for more updates! Zahid Gawandi SBI Securities Prashant Choudhari Fino Payments Bank Ltd Asmi Gandhi Home First Finance Company (HFFC) Kuldeep Pawar Spice Money

The future of SEO is not just about algorithms; it's about storytelling, creating valuable user experiences, and making data-led decisions. #SEO #DigitalMarketing

Recently, I connected with a student from the International Institute of Digital Marketing™ . I was particularly impressed by his curiosity about marketing and the advancement of data and AI in the industry. We even discussed emerging trends in SEO and the growing importance of ethical AI in the industry. But mostly, his high enthusiasm for the potential of digital marketing and its future energized me. It was a great reminder of how crucial it is to mentor and nurture the next generation of digital marketing professionals. #mentorship #careeradvice

In the past year, home loan search volumes surged by over 10%. Surprisingly, Mumbai, with its limited space, tops the charts with the highest search demand and fastest-growing volumes.  The top 6 cities—Mumbai, Bengaluru, Delhi, Hyderabad, Pune, and Chennai—contribute 40% to the overall search demand emphasizing a need for strategic targeting.  These insights are a goldmine for banks looking to optimize their marketing strategies efficiently. Download the Home Loans Search Trends Report from Techmagnate: Digital Marketing Agency to learn more about housing-related searches and let me know what you think. I'd love to hear from you! #Techmagnate #DigitalExcellence

I’m constantly asked why SEO still matters and whether it’s still relevant. We live in a world inundated with information, and the ability to stand out in the vast digital landscape is getting harder with every passing day. This is why SEO matters for brand presence. Investing in SEO is an investment in visibility, credibility, and sustained growth. It's about deciphering the language of search engines to ensure that your brand's voice is heard above the digital cacophony. But understanding is only half the battle. Success has a price, and your organisation must be willing to invest the capital and human resources to achieve this. My advice is: prioritise the creation of high-quality, relevant content that not only incorporates well-researched keywords but also genuinely resonates with your audience. Everything else is secondary. #SEO #DigitalExcellence

Happy to share that the latest Search Trends Report from Techmagnate: Digital Marketing Agency is now live! This time around, we're digging deeper into the Gold Loan industry and taking a look at the keywords, buckets, brands, and cities leading the industry's search volumes - and overall growth. The report shows a clear opportunity for banks, Fintechs, and NBFCs to invest in a strong search marketing strategy & increase their market share. Take a look! #DigitalExcellence #GoldLoan

Enterprise SEO has the potential to unlock transformational growth for brands, yet it remains a channel most enterprises often overlook. Taking the time to enhance your knowledge of search trends can create a staggering difference of performance between you and your competitors. As rapid digital transformation reshapes our world and makes enterprises increasingly online-focused, it’s wise to establish a meaningful and proactive SEO strategy to build a strong and stable online presence. This may be the difference between you or a competitor capturing an emerging market, along with strong SEO ultimately enriching the presence and status of your enterprise to become a more trustworthy and reliable force. #SEO #Branding #Marketing

Sharing a great piece I read in the Harvard Business Review. How can you avoid your decisions being shaped too much by AI? As AI begins to drastically reshape business operations, especially those related to SEO and marketing, I find that it’s important to not over-rely on AI. Instead, you should balance AI-generated insights with human intelligence for the best outcomes. While AI can certainly generate countless reports and insights into user behaviour in very short amounts of time, these findings can have several flaws, such as being shaped by previous biases and failing to account for wider trends and human emotions. However, you can utilise these insights as a launching pad for your team to broaden their scope of knowledge to perform their own analysis on. #AI #Marketing #SEO