Founder of Australia’s #1 Performance Agency | Building a portfolio of businesses. Posts & articles about the learnings.
Want to see what ads your competition is running on Facebook? This is the best way to cut hours of split testing and move to strategy that has been proven. This is a must use feature for anyone using Facebook. Watch it here: https://lnkd.in/gUNA4QJ #facebook
Founder of Australia’s #1 Performance Agency | Building a portfolio of businesses. Posts & articles about the learnings.
Building the dream team of people who understand short-form video that performs at Vids Agency + new website live! https://www.vids.agency/
Founder of Australia’s #1 Performance Agency | Building a portfolio of businesses. Posts & articles about the learnings.
Here are 5 steps to nearly guarantee an amazing year. (Each more challenging but each more rewarding) Step 1: Start with the 99-1's. These are your decisions that you can make with 99% certainty they're right. For me, it's being consistent with daily exercise & no social media on my phone. No second-guessing, just straight wins. Step 2: Progress to the 51-49's. As you gain confidence and awareness whilst you make those first decisions you can start to make your way down harder decisions. For example - should you be having caffiene? What time should you be waking up? If there is more deliberation it can be hard to start with these decisions. Some of those for me are ditching caffeine (I'm caffeine free this year) or no YouTube/TV without the company of friends. Step 3: Addition by Subtraction. Audit your time. Daily, weekly, take a hard look at your schedule & your screen time. Ask yourself: What's just filler? What's not serving my purpose or time I'm proud about? As you remove you start to create more space. When you have that extra time I think of it as "magic time" – that's often where all the success I've had comes from. You're down with the Todo's and now can do something out of the box to help you move to your goals that might really move the needle. Step 4: Scheduled Reflection. Lock it in your calendar – daily, weekly, quarterly. As you evolve, you'll start seeing things in your life you never noticed before. Daily, take stock at 5 pm: What could you have done better today? What's your 1 task for tomorrow that if you complete you will be proud? Weekly - Again, what is your 1 thing to ensure you complete this week? Quarterly, zoom out: Are you still aligned to your bigger mission? How are you living? Step 5: Set 3-4 Alarms a Day. Use these are your checkpoints. In those moments, ask yourself three things: In the last time block: What am I proud of? What could've been better? What's would make the next block a win? These are my current 5 big needle movers after the above reflections: - Waking up early (6:30am) - Daily reflections & Sunday check-ins - Eating ~90-100% on plan - Exercise daily - No Social Media, YT, Games, TV (except with friends) Commit to these steps, and watch how an extraordinary year unfolds.
Maxwell Hertan reposted this
Writer + Founder | Posts on writing, leadership and the process of improvement | Co-Founder @ Alto Studios
I’m looking for great editors. Since publicly launching Alto Studios two days ago, we’ve had over $20 million in new pipeline. It’s exciting times, but the work is just beginning! We’re relentlessly focused on two things: • providing a world-class experience for our Members • scaling our team and ops to support the above Great editors are a huge part of that. Here are the basic requirements: 1. You’re a good person + enjoyable to work with 2. You’re professional, responsive + reliable 3. You have experience creating engaging social media content 4. You have experiece managing writers 5. You have great editorial skills and instincts If that’s you and you’re interested, send me a DM here or email at: teddy @ altostudios .com There are big things ahead at Alto, and we want to work with good people who want to be part of a fun ride!
Maxwell Hertan reposted this
Writer + Founder | Posts on writing, leadership and the process of improvement | Co-Founder @ Alto Studios
Exciting personal announcement! I’m proud to announce the launch of Alto Studios, a business I’m co-founding with Sahil Bloom, Sieva Kozinsky, Romeen Sheth, Maxwell Hertan and Rob Caucci. I’ll also be serving as Chief Content Officer. Alto is a personal branding and social media marketing company. We help some of the world’s best investors, entrepreneurs and executives build authentic personal brands online. *** I’ve spent the last year consulting and writing a lot. It’s not an overstatement to say it’s changed my life. I’ve had the honor of getting to know the guys mentioned above — all because of building online. They’re wonderful entrepreneurs, investors and now friends. When the opportunity arose to build Alto with them, I couldn’t pass it up. We’ve been operating in stealth for the last 6 months. Some of our progress thus far: • $1M ARR and Profitable -- We hit this milestone in < 6 months • Top Tier Members – We’re working with Tier 1 investors, founders and senior executives • Scale – We’ve built out the foundational infrastructure and operations to do this at scale. Alto isn’t another “ghostwriting agency.” We have a big vision and a suite of products we’ll soon be developing to drive more value for our Members and harness all levels of their organization. We believe the future of marketing is personal brand driven. We’re excited to take a big swing in this space, and I’m pumped to join Rob (CEO) in leading Alto’s operations. *** What you can expect from me going forward: • I’ll still write here nearly every day. I love studying world-class people, and I’ll continue to share the lessons and insights I learn. • I’ll continue to write The Process newsletter every Sunday. We crossed 20,000+ subscribers recently and aren’t slowing down. • I’ll continue to write The Daily Creator newsletter each week, sharing simple tips to make you a better writer and communicator (apologies for the quiet period here recently — it’s been a bit busy! — the newsletter will be back soon). • You’ll see more on the process of building Alto Studios (what we believe will be a big-time business) • You’ll see more on the state of media and content — I’ve spent my career at the intersection of media and tech, and I’m excited to be building in this space again Spending the last year writing and consulting has been fun. But there’s nothing like building something with a great team. Let’s go! *** P.S. Learn more and join the waitlist here: altostudios.com
Founder of Australia’s #1 Performance Agency | Building a portfolio of businesses. Posts & articles about the learnings.
Imagine if there was a simple way to get customers, solve recruitment, fundraising & build incredible connections. I’m excited to announce we are launching Alto Studios today! Last year I went to an Enduring Ventures event and got to chat with Sieva Kozinsky, Romeen Sheth, and we connected with Sahil Bloom. We were all thinking about a problem that we’re really excited to solve - How do you build a strong brand on social media in a hands-off way? So many amazing entrepreneurs, founders, and some of the most influential people in the world don’t have time to put their content out in the world. And they are missing the incredible value we’ve all experienced from doing it. Since I started building my brand on Twitter and YouTube a year ago I’ve got to meet with incredible entrepreneurs, superstar employees, investors, and partners that I’m working with. I’ve had incredible transformations in my life from having a community. Another amazing part about a personal brand is this asset class lives beyond your business and can help you with all your future projects. We’ve been building Alto Studios for the last 6 months in stealth and we’ve made great progress: • $1M ARR and Profitable - We reached this milestone in < 6 months. • Top Tier Members - We’re working with Tier 1 investors, founders, and senior executives. • Scale - We’ve built out the foundational infrastructure and operations to do this at scale. I’ll personally be supporting the agency operations part of the business. How do we take the best lessons on bringing innovation & award winning service from building my agency Megaphone to 150+ people and bring that directly to Alto Studios. If you’re interested in building an authentic personal brand and growing a loyal audience on autopilot - check out http://altostudios.com We’re gonna be opening up our waitlist shortly.
Exploring my curiosity and sharing what I learn along the way.
In May 2020, I shared my first piece of writing with 500 followers. Today, my content reaches millions every single week. What I've learned: Having a platform allows you to play business on Easy Mode. But building a platform is hard—especially for the founders, executives, investors, and operators who don't have the time to go all in on creating quality content. That's why I co-founded Alto Studios... The team at Alto Studios provides the strategy, execution, and growth support to help busy leaders build an authentic platform. And this isn't some new, unproven business. Since launching in stealth 6 months ago: • $1M+ annualized revenue • Terrific founding CEO and CCO • Great members (execs, founders, etc.) • Incredible results (growth + opportunities) We're finally ready to come out of stealth and open up to new clients. If you're a business leader looking to build an authentic personal brand platform, come join us. Learn more and join the waitlist here: https://lnkd.in/eYUYT7a8 *** Update: $25m+ in annualized revenue interest since this post. The power of platforms…
Founder of Australia’s #1 Performance Agency | Building a portfolio of businesses. Posts & articles about the learnings.
After reading ~300 books on business & money these are the 3 that have been most impactful. https://lnkd.in/gdfvxy-C
Founder of Australia’s #1 Performance Agency | Building a portfolio of businesses. Posts & articles about the learnings.
Most entrepreneurs only think about product market fit. But you should also be thinking about employee market fit. Because if your product isn't interesting enough that attracts the best employees, it puts a cap on your ability to scale. But if your business does attract incredible talent, the chances to do something really impactful are way higher. So, can your business be so good that amazing talent from big companies will leave to join you?
Digital Marketing and Communications Expert || Former Head of Communications at Australia's #1 Digital Marketing Agency
5ySo interesting to see what strategies some of the leaders in the space are implementing through their ads - especially during the holiday period!