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https://www.gartner.com/ngw/globalassets/en/digital-markets/documents/global-buyer-journey-ebook.pdf?emailId=13461&utm_source=dmven&utm_medium=email&utm_campaign=linkedin-lead-gen&utm_content=13461&utm_term=3185962&elqTrackId=ea1c4476f2e5465b9bf76ee4a9da4fd2&elq=e356d7f45d504c639d73d02ef9eb5d00&elqaid=13461&elqat=1&elqCampaignId=2754