Elevate your marketing. Unlock your potential.
Strategic Workshops | Personalised Consultancy | Compelling Content | Accelerated Innovation
Attract & engage the people who care most about the stuff you do best for sustainable success. Transform your marketing strategy & upskill your team along the way.
Interested in raising your marketing game?
Join the "FewerBiggerBetter" Workshop Series and unlock the secrets to growing your influence and scaling your business in just ten weeks! Learn with small groups of like-minded people. Join the waiting list or sign up for a free taster.
Why you might need a fractional CMO…
A fractional CMO is a cost-effective, flexible way to access strategic marketing support that’s ideal for growing businesses not yet ready to recruit full-time. With continuity that goes beyond project-based assignments.
ABM Marketing Client, Technology
“I think we can agree Steve is somewhat of a wizard in getting us this far”
Senior client, Healthcare
“A very capable, expert resource that could be entrusted to tackle any brand challenge, with a high level of strategic insight and creative flair”
Project Manager, Healthcare Logistics
From practical advice to insightful strategies, Steve's guidance was instrumental in helping us navigate the challenges of the accelerator program. Overall, I can't recommend Steve highly enough.
Discover deep customer insight that ensures the relevance of your marketing strategy or innovation and gives you the edge.
Discovery calls | Stakeholder interviews | Desk research | Buyer personas | Executive profiles
Construct a strategy that reflects how you want to grow. Pinpoint how to position your portfolio for relevance and difference.
Strategy | Positioning | Proposition Building | Fractional CMO | Business Models
Workshop facilitation that creates energy, involvement and alignment for marketing initiatives amongst sales & marketing teams.
Positioning | Innovation | Strategy | Branding | Leadership teams | Virtual | Face-to-face
Enable your teams to do more and better. Build positioning-first bespoke content and sales enablement materials that drive engagement.
Sales enablement | Marketing capability | Blogging | eBooks | Pitching | Collateral
Seven reasons for Draw Your Crowd
We run projects that up-skill and enable your teams at the same time: learning and doing
Direct access to senior support throughout – the person at the pitch does the project
Breadth of experience means we’re up to speed on your business quickly & keep things moving
Strategic independent advice – no downstream execution agenda
Co-creation and clarity create cross-functional buy-in and ensure outcomes with traction
Flexible about ways of engaging – project, fractional, contracted, as-a-service
We work with a small hand-picked group of associates who bring their expertise
Uniquely experienced
Draw Your Crowd is led by Steve Purnell who combines an engineering and commercial background
He has held senior marketing and strategic roles at Johnson & Johnson, The Value Engineers and Agent3. Whilst at Cambridge University he won a Scholarship in Engineering
He has worked on over 200 brands and has travelled the world from Sao Paulo to Singapore enabling marketing teams and facilitating over 350 marketing workshops
Steve brings thoughtful, independent and incisive perspectives and leads every assignment hands-on
Famous clients he has run projects for include Google Cloud, ServiceNow, Splunk, CrowdStrike, Salesforce, VMWare, J&J, GSK, Bausch & Lomb, & Rockwell Automation amongst others.
Unlock Strategic Marketing Success. Get valuable feedback today!
Take five minutes to answer 16 questions and we’ll send you a personalised report.
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Gain valuable feedback in areas such as customer focus, strategic marketing skills, growth strategy and priority of marketing in the business.
Check the performance of your business and start unlocking your success now!
Value creation for investors from a course to growth
Meeting investor expectations and maximising business value with a credible growth strategy.
Positioning new services, products or innovations
Structuring the argument for how to position new products or services. In a way that engages both Sales & Marketing.
Entering new markets, channels or regions
Entering new markets, channels or geographies often requires a complete re-think of go-to-market strategy
Aligning for account-based marketing (ABM)
We will work with you to align sales and marketing teams around a bespoke positioning that resonates with your key customers
Developing partnership propositions
Facilitating the identification and articulation of joint propositions between alliance partners.
Try a free discovery call and see if it feels right for you.
There’s no commitment, pressure, or obligation.