This is the most favorite question of almost every marketer
CTR is a quick measure of if your ad is being shown to relevant audience. Here are few tips that would help to increase the CTR.
▶Keywords research of your niche is the core, better keywords you chose, better CTR you will get.
▶Stellar Ad copy, Ad relevance, more user intent you meet, better will be your CTR (DKI,
Dynamic Ads, and responsive ads) can help.
▶Ad Position, better the position in SERP, better your CTR would be
▶Quality Score, It is factor of the ad rank and would ultimately help to improve the ad position
▶Bid, it is factor of ad rank and would improve your ad position and ultimately
increase CTR
▶Ad extensions help to improve CTR