Boomers Digital Shopping Trends
Boomer digital behavior, like other generational cohorts, has been significantly accelerated by the pandemic - driving increased online shopping and social media use. We've aggregated and distilled proprietary and third-party research to provide insights on boomer digital behaviors to help drive effective creative, media and marketing strategy.
Key findings include:
Key findings include:
- Younger, tech-savvy boomers (ages 55-64) are more open to advertising
- Search is the shopping gateway for seniors – reinforcing the importance of investments in paid search
- 26% of seniors say that social media has inspired purchases from never before considered brands and products
Download the free report to learn more.