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Broadway Husbands

National Influencer PR Campaign Case Study

Learn how we secured 10+ features and 15+ placements for the Broadway Husbands, generating an estimated 11,580,000 media impressions for the influencer couple in just a few months.

EXPLORE CAMPAIGN HIGHLIGHTS

Inspiring People to Live Their Best Lives

Bret Shuford and Stephen Hanna, also known as the “Broadway Husbands” to their 100,000+ Instagram followers and YouTube subscribers, inspire people to live their best lives in every way possible through their fun, dynamic social media presence. The business owners, parents and influencers share their performing arts experience and career coaching knowledge to help creatives and entrepreneurs build successful personal brands and businesses of their own while celebrating their authenticity.

Generating 11.5 Million Media Impressions

Bret and Stephen wanted to share their knowledge and expertise related to the performing arts, entrepreneurship, parenting, surrogacy and the LGBTQ+ experience to encourage people from all walks of life to live each day to the fullest — whether as parents, performers, creatives, business owners or all of the above.

As an award-winning marketing and PR agency with influencer PR experience, we were well-positioned to launch an impactful campaign that generated an estimated 11.5 million media impressions for the Broadway Husbands brand with more than 15 placements — including an 8-minute live TV segment on Houston’s NBC station. Learn how we made it happen, in addition to winning a Gold Hermes Creative award for the campaign in 2023.

Reaching Key Target Audiences Nationwide

We secured coverage for Bret and Stephen in the following media outlets:

PR Campaign Objectives

  • Establish the Broadway Husbands brand as a welcoming destination for everyone, no matter where someone may be in their personal journey
  • Increase visibility and awareness to build follower base and secure brand partnerships
  • Remove stigmas around surrogacy through education and promote a more accepting, label-free world
  • Cultivate and inspire an audience of people who want to live their best lives — whether as parents, performers, creatives, entrepreneurs or all of the above
  • Expand audience base with thoughtful, timely, and inclusive stories representing genuine human experiences

Influencer PR Campaign Successes

  • We developed a robust influencer PR strategy and outreach plan that showcased Bret and Stephen’s unique story and value propositions in a bold, dynamic manner, enabling us to meet all of the client’s objectives listed above in just 3 months
  • We secured 10+ features and 15+ placements for the client, generating an estimated 11,580,000 media impressions for the Broadway Husbands brand
  • Big wins for the client included an 8-minute live interview segment on Houston Life, a lifestyle segment on Houston’s NBC station, and a cover story on First Time Parent Magazine, a popular parenting resource
  • Bret and Stephen were featured in a wide range of media outlets popular among their target audiences, including national entertainment outlets like Playbill, local outlets like Houston Life (NBC), LGBTQ+ outlets like Pride & Equality Magazine and Gay & Lesbian Review, and parenting outlets like First Time Parent Magazine 
  • Through these features, the couple successfully shared their story and expertise with target audiences in a meaningful, relatable manner across all verticals: performing arts, entrepreneurship, parenting, surrogacy and the LGBTQ+ experience
  • The client was featured in a wide range of media channels, further enabling them to reach audiences from multiple angles: Live TV, live radio, print and digital magazines (including a cover story and cover mention), podcasts and online features
  • These features further elevated the client’s brand, ultimately supporting their goals of securing more social media followers and sparking conversations with companies for meaningful, ongoing brand partnerships

National Influencer PR Campaign Highlights

We achieved the following wins for our client a result of our influencer PR strategy and campaign:
11,580,000
earned media impressions
10+
media features
15+
media placements

Services Provided

  • Public Relations Strategy & PR Program
  • Media Training
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