2022 Review: SEMRUSH solutions
Overall Rating 4,9
Awards
What Is SEMRUSH?
SEMRUSH is an online Saas product that helps you optimise not just your website but also offers other additional digital marketing solutions.
With over 55 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 142 countries, seamless integration with Google and task management platforms, SEMRUSH is a critical solution for all companies who are serious about their online presence.
SEMRUSH in numbers:
– Over 800 million unique domains monitored for 142 geo databases
– Over 43 trillion backlinks
– 21 billion keywords
– Over 10 million users who have tried Semrush
What You Can Expect From These Solutions:
- Find out what people are searching on Google
- Create better content that will attract more traffic
- Identify link building opportunities
- Tweak technical aspects of your website for higher search rankings
- Complete a content audit
- Identify content that needs to be updated, rewritten or deleted
- Find ideas for creating new content and trending topics
- Identify common questions asked on the web
- Analyse your competitors’ content
- Boost the Efficiency of your content plan
The company has a whole range of solutions to solve almost every digital marketing need (over 55 products).
But to make it easier we are listing the most popular solutions and their features below:
SEMRUSH SOLUTIONS Worth Mentioning
The SEO Toolkit
The SEO* Toolkit contains over 20 tools and reports to assist you in every step of your website SEO. You’ll have access to the largest keyword database and most accurate search volume on the market (with over 20 billion keywords in 142 geo databases).
You’ll also get access to backlink management tools, rank tracking, on-page SEO analysis, and a technical SEO audit tool.
To see all of the tools in our SEO toolkit, choose “SEO” from the drop-down at the top left menu in the interface.
You’ll be able to use tools and create reports for the following five areas of SEO:
- Competitive Research
- Keyword Research
- Link Building
- Rank Tracking
- On-page SEO and Technical SEO
If there is one product or solution that we would recommend to all our clients it is the SEO Toolkit. Without SEO your other marketing efforts will cost you more and take more time.
One of the Key Benefits of proper SEO is that your other marketing efforts like paid advertising will be cheaper and create better results.
Backlinking Tool
Take a look at the potential backlink opportunities for each article, and include the ones you’d most like to target on your content brief. Why? Considering backlink opportunities this early in the process gives you an opportunity to tailor your new content and make it more backlink-friendly for the ones you most want to go after.
Make sure you take a careful look at each opportunity, including the type of content they’re publishing and the context in which these backlinks are provided, so that you can focus on the ones you feel are best.
The SEO* Content Template can help you identify backlink opportunities. These domains are typically already providing a backlink to your competition for this topic, meaning they might also be willing to link to you.
Audit your website in minutes.
Technical SEO* errors can hold back your site and negatively impact rankings, overall visibility, and conversions. To identify and fix such issues quickly, use the Semrush Site Audit Tool. It crawls a domain and creates a report to show where there are potential problems and suggests recommendations on how to improve your website’s technical health. Site Audit offers a range of thematic reports covering crawlability, HTTPS, site performance, Core Web Vitals and more.
By default the tool checks the root domain, which includes all available subdomains and subfolders of your site.
In Site Audit settings, you can specify your subdomain or subfolder like a crawl scope and untick ‘Crawl all subdomains’, if you don’t want other subdomains to be crawled.
For example, you want to audit only the blog of your website. You can specify the crawl scope as blog.semrush.com or semrush.com/blog/ depending on whether it’s implemented as a subdomain or a subfolder.
By default, the audit will also check your site for mobile crawling or display. As more and more people are accessing the internet on their mobile phones, mobile display is an essential part of your website audit and impacts your search results.
The Semrush Advertising Toolkit
The SEMRUSH Advertising Toolkit is your one-stop shop for planning a Google Ads campaign. Here you can access all of the tools that are going to benefit you while you set up and run your advertising campaigns. You’ll find ways to research your niche, study your competitors’ past campaigns, and set up your own advertising strategy with keyword lists and ads.
The tools in this kit cover the following processes:
- Competitive Analysis
- Keyword Research
- Ad Research
Paid Advertising can be one of the most beneficial aspects of your company’s digital marketing. Being able to target the keywords that are going to bring you the highest ROI can make all the difference when it comes with competing in your field.
Are you looking for new ways to optimize your existing ad campaigns and get more results out of your budget? Semrush has the tools to make the process easier and more effective. Follow this workflow to create a better campaign plan and write successful ads.
While, negative keyword lists will help ensure that your ads don’t compete against one another on the same SERP. If they did, it would inevitably hurt one of the ads’ click through rate and your quality score would suffer.
Quality score can also impact the cost per click that Google offers you, so its important to do all you can to help your score.
Market Insights
Semrush Market Explorer empowers you to
evaluate markets, spot trends, benchmark
competitors, and WIN!
Key Features:
- Discover data to dominate competitors
- Unwrap market trends that drive success
- Get a larger market share by uncovering audience gaps
- Explore any market by entering a single URL
- Understand market trends
- Uncover competitor’s traffic generation strategies to boost your own marketing power.
Other Tools within SEMRUSH
SEMRUSH .Trends is a competitive intelligence solution that is available with paid Semrush subscriptions.
SEMRUSH Management
The SEMRUSH Management toolkit contains a set of solutions that will help you manage all your marketing campaigns from one place, get timely notifications of all the events that influence your rankings, make your own notes, and report on your performance in an elegant fashion.
SEMRUSH Content Marketing platform
SEMRUSH’s Content Marketing Platform is designed to help content marketers manage their tasks and create content that resonates with their audience. This toolkit makes it easy to create and improve your existing content plan, find content gaps, or research, write and audit content. These efforts can save you both time and money. You can read more about how to use this platform from our dedicated blog post.
SEMRUSH Social Media Toolkit
SEMRUSH’s Social Media Toolkit gives you four tools to make your social media routine and analysis easier. These tools help assist the workflow of a social media manager. The tools allow you to create posts and monitor their performance, benchmark your progress against your competitors, and also create your own compelling Ads.
Social Media Poster
- Social Media Tracker
- Social Media Ads
- Social Media Analytics
Who Uses SEMRUSH?
Designed for marketing managers in businesses of all sizes that want to optimize their online visibility across key channels and create engaging content for users.
As you can see the options and possibilities with this solution is almost endless. With so many features it is jam-packed with benefits for any digital marketing initiative.
Where can SEMRUSH be deployed?
Cloud, SaaS, Web-based
SEMRUSH Pricing
Plans start from $119,95 per month.
( R1,900 as per May 2022)
If you consider what JUST a SEO* expert will cost you on a monthly basis, this is extremely affordable. For those that are not aware the services of an SEO expert can start from R7,000 or more per month.
* Search Engine Optimisation
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