Mission-driven
Beyond 12’s mission is to dramatically increase the number of low-income, first-generation and historically under-represented students that graduate from college. They achieve this by marrying human coaches with digital tools and smart measures of success. We were charged with creating a new brand as powerful as their purpose with a recently launched website.
The proof, as they say, is in the pudding. Their success is covered in Fast Company, Vanity Fair and in TED talks. More importantly, you can see the effect firsthand on the students. Success rates rocketed to 88% compared with just 42% before. Hell, yeah. That’s music to our ears.
— Brand Strategy
— Brand Name
— Brand Identity
— Social Strategy
— Website
— Human and Digital User Experiences
— Video
Mission-driven
With declining participation rates nationally, Smith College's Annual Fund needed to change how they communicated the core value of the Fund. Audience research clearly showed that Smithies have strong opinions, are identifiable and united. In a variety of ways, Smithies seemingly move mountains and quantifiably change the world. Leveraging the emotional power of this tribe (literally), we created an indelible platform for multiple holistic campaigns that stopped the downward decline in its tracks.
— Customer Research/Insights
— Brand Strategy
— Messaging
— Brand Identity
— Marketing Strategy
— Social Campaigns
— Videos
With no federal guidelines and major discrepancies within state law and regulations, the cannabis industry can feel like the wild west. Banks do not support cannabis brands and dispensaries and federal safety oversight is nonexistent. Yet, there is a growing demand and need for cannabis both medically and for personal enjoyment. As with any nascent industry, consumers are often left in the dark. Lucid Green is driving trust and transparency for consumers and cannabis brands alike. Comprised of a network of dispensaries, brands, and consumers, Lucid Green is the industry's most comprehensive data collection of third-party research and consumption behaviors of hundreds of thousands of consumers.
Driver8 worked closely with Lucid Green to understand and segment their audiences and transfer that understanding to create a deeply useful and engaging mobile app.
— Customer Research/Insights
— Audience Personae
— Mobile App Experience Design
Mission-driven
The illegal sex trade is a $55 Billion industry in the United States. That’s billion with a big B. It is generated by a highly organized money machine that targets and preys on the most vulnerable youth in our communities. My Life My Choice combats this unfair fight by uniquely harnessing the strength of survivors with a comprehensive, evidence-informed approach to give power to youth who experience sexual exploitation. Our positioning, “Her Strength. Our Power.” subverts the conventional view of how an organization helps “victims”. My Life My Choice doesn’t “help”, they give power. Youths are not “victims”, they are survivors who have experienced trauma and come out fiercer, stronger and wiser. For My Life My Choice, the fight is more than social services, it’s social justice.
— Customer Research/Insights
— Brand Strategy
— Messaging Architecture
— Website
— Social Media Strategy
— National Public Awareness Campaigns
— Online Community Experience
— Collateral
Disruptive
Schools across the country are faced with never ending budget cuts. There are shrinking resources for core educational materials that are expensive, difficult to update, and controlled by three large publishers. OpenUp Resources came to Driver8 with an idea that was both mission-driven and disruptive: be the open source provider for high quality educational materials, because every child has the right to a good education. We positioned them with the common truth that was authentic to each of their vastly different constituents—that a good education creates immeasurable opportunities.
— Customer Research/Insights
— Brand Strategy
— Messaging
— Brand Identity
— Co-branding Framework
— Website
— Digital and Print Educational Materials
Steppingstone works to eliminate barriers and close equity gaps in education. Their holistic and evidence-based approach provides a throughline of support—academically, socially, and emotionally— for students from 5th grade through college. The length and depth of Steppingstone's support is their distinction, enabling scholars from historically marginalized communities to navigate and succeed in high school, in college, and in life. With a laser focus on Boston, Steppingstone leads nationally, connecting people, practices, and innovations essential for eliminating barriers to a college degree.
Our approach to Steppingstone’s brand engagement combines evidence-based outcomes with meaningful stories of accomplishment—expressing in human terms the impact of learning, community, and achievement that reverberates.
— Customer Research/Insights
— Brand Strategy
— Messaging
— Co-branding Framework for Steppingstone and NPEA
— Website
— Campaigns
After being a traditional B2B for decades, the opportunity presented itself for Reliable to go direct to consumers and make a strong ecommerce play. Entrepreneurial by nature, they came to us to create a brand strategy and visual system that cut through the CPG clutter and made room for growth and flexibility in the future. We balanced Reliable’s proven craftsmanship, quality of the products and stellar customer service with the feel of wearing well cared for clothes (“the why”). Our brand position provided them a platform to talk about where they’ve been and where they’re going.
— Customer Research/Insights
— Brand Strategy
— Product Nomenclature System
— Human and Digital System Design
— Advertising
— Product Launch Campaign
Mission-Driven + Disruptive
Bongo captures honest, one-on-one conversations—insights and beliefs people have, but don’t necessarily express publicly to uncover an authentic narrative whether it be in media or for organizations. Working with Pulitzer Prize and Emmy Award winning Ron Suskind, we brought two brands to life: BongoInsights focuses on authentic understanding and engagement within an organization. BongoMedia serves journalists to gain trust and unearth truths captured anonymously and safely. This is not market research. Nor is it a platform for grandstanding. BongoInsights and BongoMedia are the new way to harness authentic discourse, deepen understanding and champion human truths. For good.
— Customer Research/Insights
— Brand Strategy: Position, Brand Architecture and Platform
— Messaging Architecture
— Logo Development
— Websites
Mission-Driven + Disruptive
Imagery Coaching sparks the imagination to help clients push through barriers and succeed under pressure. Their innovative approach develops mental focus, accountability, and synchronicity, amplifying the potential already within you.
— Customer Research/Insights
— Brand Strategy: Position, Brand Architecture and Platform
— Messaging Architecture
— Website
Disruptive
When it comes to today's savvy consumers, "now" is an ever-evolving notion. First, it was a few days. Then, a day. Today, it’s down to a few hours. There’s truly only one brand that delivers on the promise of “now” beginning with a deep understanding of customers, envisioning complex problems and making it simple. They drive e-commerce to a new normal. Now is relevant to everybody, yet only one brand can own it—Amazon.
— Customer Research/Insights
— Brand Strategy
— Messaging Architecture
— Logo and Identity
— Social Media Presence
Mission-driven
You don't need to live in a field to feel the beauty of Allandale Farm. They are the last farm in the city, a summer camp for the kids and a paradise for plants. Allandale Farm tugs at heartstrings. With new leadership, greenhouse and buildings to clean and sell the vegetables, our client needed a compelling way to tell their story. Research proved one thing: one’s relationship to the farm is not transactional. Rather, it’s a personal experience and sense of belonging that cut across all ages and backgrounds. Powerful sentiments like this don’t just happen—it comes from Allandale’s genuine love for the land: their deep, rich history; the annual dinners on the farm that directly connect the land to our kitchen tables; the perfect pumpkin for Halloween; the hayrides; or finding the perfect tree during the holidays. It’s always within reach and there for you.
— Customer Research/Insights
— Brand Strategy
— Brand Identity
— Website