Isoline Communications

New year, fresh insights 📉 If you’re dying to find out what B2B tech buyers want from content in 2024, then you’re in the right place. For the third year running, we asked senior purchase decision-makers for their input on all things content marketing 📝 Here’s what they had to say 👇 #ContentMarketing #MarketingStrategy #B2BTech

Mounting market and operational pressures, customer demands for constant connectivity, and rapidly proliferating technological choices make it a tough time to be a telco. 🚀 To thrive, your growth strategies must not only be robust but also adaptable. Good news: the right tools are all you need to scale effectively and sustainably. So, what’s the secret? Content! 📽️ We’ve put together the top 3 reasons you need content as part of your telecom growth strategy, and how you can use content as an effective enabler to grow. 📈 Read our blog (link in the comments) to find out more! Any you think we should add to the list? #Telecoms #GrowthStrategy #Content  

✍🏼 If you’re in the content game, you’re probably familiar with writer’s block and have your own techniques to overcome it. Creative inspiration can come from going for a good long walk, ‘writing down any rubbish that occurs to me’, reading, free association, music, and more. And you’ve probably heard of the Pomodoro technique. But … have you heard of the avocado technique? This week the team presents to you the life and adventures of Albert the Avocado, created in a five-minute blockbusting exercise. You can probably tell our personality types from our creations, too. #ContentMarketing #CreativeAgency #TechMarketing

🌟 Isoline Spotlight: Meet Andy Eldridge! 🌟 Get a glimpse into Andy's journey since 2020, transforming Isoline into a powerhouse of content marketing. From team expansion to innovative client delivery systems, Andy has been pivotal in our growth! 🚀✨ Curious about his favourite campaign and what makes him most proud? 🤔 Get insights straight from Andy himself on client relationships, operational excellence, and a QA tip you don't want to miss. Click the link in our comments to read the full spotlight! 👇 #IsolineSpotlight #MarketingExcellence #TeamHighlights

🔍 Will #GenAI ruin your SEO strategy? 🔍 Do low-volume keywords still work? Find out all this and more in our interview with Trustmary’s Erica Ylimäki! Check out the full interview in the comments⬇️ #SEO #SaaSmarketing

Checking your inbox < scrolling through TikTok. I mean, we all know it’s true! However, it’s not time to discredit email marketing yet. Yes, emails perhaps aren’t quite as exciting as the latest craze on TikTok, but that doesn’t mean they’re out of trend. In fact, 59% of B2B marketers hailed emails as their top revenue-generating channel in 2023. That’s why we've dissected the key stats you need to supercharge your email campaigns in 2024. Ready to elevate your email game? Check out our blog in the comments ⬇️ #ContentMarketing #EmailStrategy #B2BEmails

Trade show season is in full swing. And if you’re doing the rounds, chances are that you could do with a handy guide to help you make the most of the experience. 📖 Our survival kit of essential content strategies is made up of: 📱A bank of ready-to-go social media posts 📽️ At-a-glance explainer videos 🤝🏻 Interactive elements to entice passers-by What's in yours? #TradeShows #ContentStrategies #ContentSurvivalKit

🚀 Unlocking C-Suite Engagement   With our client HB Reavis, we turned content into 3.6M impressions for the C-suite. How?   🎯 Fresh Perspectives: We didn't just echo popular thought, we questioned it with solid market research.   💡 Useful Insights: Our comprehensive report blended 'megatrends' with actionable data - a toolkit for future-proofing businesses.   📈 Measurable Impact: 500 qualified leads in 4 weeks and a stellar 1:7 ROI.   Craving C-suite attention? Check out our blog in the comments below, exploring how your content can reach C-suite, and exactly how we did it.   Or reach out at hello@isolinecomms.com so we can help you craft content that speaks their language! 💌

⚖️ The European Parliament has approved the Artificial Intelligence Act: the world's first comprehensive framework to regulate AI. This law is intended to ensure the safety of AI systems on the EU market and provide legal certainty for investments and innovation in AI while minimizing risks to consumers and compliance costs for providers. The main idea is to regulate AI based on its capacity to cause harm to society. AI applications that pose a "clear risk to fundamental rights" will be banned - like those that process biometric data. Generative AI tools (like the eponymous ChatGPT) and chatbots need to disclose the material used to train their models. This provision, in particular, will have publishers heaving a sigh of relief: remember NYT’s lawsuit against OpenAI and Microsoft for copyright infringement to train their respective models? Needless to say, those developing GenAI models are fighting tooth and nail to resist curtailment. It’s not just the EU: a few months ago, the White House issued an Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence to advance a coordinated approach toward the safe and responsible development of AI. The Wild West era of AI is ending, slowly but surely. Rather than restrict innovation and use, I think a robust legislative framework will make models clearer, more focused, and better fit for purpose. And I, for one, am glad. WDYT? #AI #GenerativeAI #TechMarketing [This image was AI-generated, using Shutterstock]

B2B tech marketers: we feel your pain 🤝 We understand the struggle of having to move mountains with restricted budgets. We know what it’s like to be pressed for results when you’re only just laying the foundations. Most of all, we know you believe in the power of content marketing and often have to convince those who don’t. Let us help you succeed with a reliable, future-proof content strategy that will get those leads rolling. PS. don’t forget the ultimate social media truth: a meme speaks a thousand words 😍 #B2Bmarketing #MarketingMeme #ContentMarketing