Level Up Your Media Strategy in 2023
Happy New Year! In this edition of The Loop, we dive into best practices to set your marketing up for success. We kick things off by outlining five ways you can breathe new life into your media strategies. We then discuss some of our top planning and research tips to gain stronger insights with your marketing.
5 Ways to Refresh Your Marketing Strategy in 2023
Marketers cannot afford to be complacent in today's fast-paced digital environment. Here are five easy ways you can refresh your marketing without reinventing the wheel:
- Adjust Audience Targeting: Continually review your target audiences through a combination of research, performance analysis, and product/service feedback.
- Refresh Creatives: Update creatives every three to six months and carefully monitor frequency. By rotating in new creatives, you can keep your audiences engaged and avoid ad exhaustion.
- Test Messaging: Make sure your message resonates. A/B test various copy and headlines and use AI to find the best combinations of creative and messaging for core audience groups.
- Optimize Your Website: Audit your website messaging versus your ad messaging to ensure they are in alignment. Also, optimize the technical user experience on your website - and don't forget about mobile!
- Adopt Emerging Channels: Set aside a budget for ongoing platform testing. Run test campaigns on unexplored channels and analyze your audiences' activity and engagement. Or, keep it simple and try a new ad format on a channel already in your marketing mix.
Read the full article by Coegi's Client Service Manager, Jennifer Burleson, here: https://coegipartners.com/5-ways-to-refresh-your-digital-marketing-strategy.
How to Uncover True Insights in Marketing Research
Traditionally, syndicated research tools are the go-to resources to understand media consumption and behaviors. But, today's brand challenges require much more than knowing how many hours a day consumers watch TV.
So, how do you find meaningful insights to guide a successful marketing strategy?
- Use both qualitative and quantitative research to unveil unique marketing industry and audience trends.
- From social listening tools to focus groups to macro-level industry reports, aggregate multiple research sources to achieve a 360-degree view.
- Take on a journalistic mentality and get creative with your research methods to discover unique insights that will differentiate your strategy.
By taking this approach, you can better contextualize the second or third party data embedded in syndicated research and build custom insights for your brand.
However, don't ignore your own powerful historical data. Evaluate what’s been successful and not in order to build upon baseline learnings.
Read the full article here for more insights as well as tips on avoiding common research mistakes and how to find "The Big Idea".
Featured In: Coegi articles in industry publications
- MediaPost: 2023 Planning: Strategize Macro, Plan Micro
- The Drum: Automated Buying Strategies Need to Change
- MediaPost: 4 Ways to Create an Effective Media Strategy
Stay in The Loop: The latest industry news and insights
- SocialMediaToday: TikTok Pauses US Security Deal Amid Rising Concerns About the App's Connection with the CPP
- HubSpot: 11 Twitter Alternatives Marketers Can Consider
- MediaPost: FCC Aims to Beef Up Data Breach Rules
This content originated from The Loop, Coegi's monthly email newsletter. Sign up to receive the full newsletter in your inbox for more exclusive marketing insights.