Cultural Marketing - The New Latino In The United States 

For the sake of ease and cost efficiency, marketing agencies in the United States have tried reusing strategies designed for mainstream American markets or international Latin American markets on the rapidly-growing U.S. Hispanic segment. They often reason that acculturation will morph the Hispanic market into the mainstream, or that they are still very similar to consumers in their home countries, but these are both incorrect. 

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Social Media urged to suspend Political advertising

Targeted political adverts on social media should be suspended until they are properly regulated, says an international group of lawmakers.

Testimony given to the International Committee on Disinformation and Fake News warned of "dire" consequences if action was delayed.

The committee met in Ireland as part of its work to scrutinize how online platforms handle political adverts.

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Uber is entering the ads business

I followed up with Uber’s senior director and head of Eats product, Stephen Chau, who hinted at the company’s aspiration in the ads business. “There’s a bunch of different ways we can work with restaurants over time. If we have all the restaurants on the marketplace and we give them tools to help them grow, then this will be a very efficient marketplace. They’re going to be spending those ad dollars somewhere,” Chau told me. We’ve been checking on the company’s progress in ads ever since.

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