Ryan Reynolds invents the turducken of advertising, putting a netflix ad inside an Aviation Gin ad inside a Samsung TV ad

The definition of shtick is a gimmick, comic routine, or style of performance associated with a particular person.

For Ryan Reynolds, that shtick is a hilarious—often profane—ability to mock pop culture while simultaneously creating it. Self-awareness as comedic shtick.

And it works! Look no further than Deadpool‘s box office for proof. Or the fact that you’ve even heard of Aviation Gin.

YouTube keen to explore new and edgier advertising markets to reverse demonetization woes

With the Internet trying to clean up its image, it has fallen on tougher times with advertising. While often the scourge of many online sites, advertisements still act as the main form of income for many sites (including ours) and many tech companies have reverted to many controversial methods to try to gain advertising exposure. Clickbait anyone?

Why Mobile-In Game Advertising Is Taking Off and the Different Ad Formats Available

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising that doesn’t detract from gameplay.

For our first-ever report on mobile in-game advertising, we analyzed several ad formats that game developers are offering brands, from playables and interstitials to rewarded video and banner ads.

Is The Future of Digital Advertising Conversational?

Traditional display ads have been the whipping boy of the digital advertising industry for some time now, given their low engagement rates and proclivity for accidental clicks. These days more than ever, static and even basic rich media banner ads represent the antithesis of what consumers want from their online experiences. They lack personality. They lack proper personalization. And in whisking people away to third-party sites in the rare event of a click, they lack a pleasant user experience. Meanwhile, even as the effectiveness of these units declines, marketplaces like Google Display Network have become expensive and largely saturated across industries. Yet brands continue to invest money into display because they know no other way to reach audiences effectively and at scale.

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In-Stadium Video Advertising Gains Traction Across MLB & NASCAR

Roku is beefing up its advertising business with the acquisition of Boston-based dataxu a demand-side platform that will allow marketers to plan, buy and optimize their video ad campaigns that run on Roku’s devices and services. The deal, a mixture of cash and stock, is for $150 million and has been approved by each company’s board of directors. It’s expected to close in the fourth quarter.

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