How Advertising Conquered Urban Space

“I’m still flying at four thousand feet when I see it, that scarcely perceptible glow, as though the moon had rushed ahead of schedule. Paris is rising over the edge of the earth.”

At the end of his grueling 33-hour solo flight over the Atlantic, Charles Lindbergh was searching for the airport, north of the French capital, on which to land the Spirit of St. Louis. The pilot would recall the unconventional but dazzling navigation aid he used: “Far below, a little offset from the center, is a column of lights pointing upward, changing angles as I fly—the Eiffel Tower. I circle once above it and turn north-eastward.”

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These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

Denny’s, Nationwide and Walmart are among a small group of companies with multicultural advertisements that performed highly with African American, Hispanic and LGBTQ+ audiences.

The cultural relevance of these analyzed ads, which were released over the past couple of years, was measured utilizing an ad metric called the Cultural Insights Impact Measure (CIIM) created by the Association of National Advertisers’ (ANA) Alliance for Inclusive and Multicultural Marketing, in partnership with NBCUniversal and alliance member companies.

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Instagram Announces Global Expansion of Hidden Like Counts Test

After expanding its test of hidden like counts to US users this week, Instagram is now broadening the experiment to all regions.

Instagram says that:

"While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community." 

Instagram hasn't specifically explained what 'positive' means in this context, so we don't know what metrics or indicators Instagram is using to measure the impact of the change.

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