How One Latina Overcame Shyness And Became A Powerful US Hispanic Advertising CEO

Growing up in Puerto Rico, Ingrid Otero-Smart was so introverted she rarely spoke in school.

Yet as President and CEO of Casanova McCann, Otero-Smart runs one of the largest multicultural advertising shops in the country. The firm works with blue-chip clients including Nestlé, U.S. Army and the California Lottery. This year, it was the most-awarded U.S. Hispanic agency at the Cannes Lions International Festival of Creativity, the second year in a row Casanova earned that recognition.

Google Maps Incognito mode starts rolling out for Android users

We’ve known for a while now that Google was bringing the “Incognito mode” concept to Maps, allowing you to run searches and find routes without them automatically being tied to your account history.

If you’ve been digging around trying to find the option without any luck, you weren’t just missing it. Though first mentioned back in May at Google I/O, the company says the rollout is just now officially underway.

Google Is Acquiring Fitbit

Fitbit on Friday announced it will be acquired by Google in a deal that values the smartwatch maker at roughly $2.1 billion.

The deal puts Alphabet in a race against Apple when it comes to tracking fitness and health data. Fitbit’s stock had surged as much as 30 percent earlier this week on reports that Alphabet had put in an offer. The deal is expected to close in 2020.

Tourism Australia launches new 'Philausophy' advertising campaign relying on ordinary Australians, not star power

The campaign encourages the world to live the Australian "Philausophy" and come to the country to experience what it purports to be the laid back, easygoing nature of Australians.

The first ad, released on Tourism Australia's Twitter page features a group of Australians from different walks of life and makes sure to focus on their nicknames and what they do.

How marketers can connect with Gen Z around social causes

Moving social causes out of the CSR silo and into marketing was a hot topic at 3BL Media's Brands Taking a Stand event on Wednesday.

OXON HILL, MD — When it comes to using cause marketing to engage Gen Z, there's a real divide between what brands are doing and how consumers are responding. Brands that can close this gap have an opportunity to build much deeper loyalty with Gen Z.

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