Karen founded TouchPoint in 2005 out of a true need in the media arena.  That need remains relevant today – a data driven, channel agnostic, integrated media offering with a singular focus, client’s KPI’s.  TouchPoint’s practice, RoundTable Integration™, has been built to support and adjust with the changing media environment.  With the fragmented path to purchase requiring a multitude of touches, it is imperative to understand what combination of interactions deliver against client’s goals.

Karen couples this philosophy with her entrepreneurial style of business building and 25 years of experience working in both General Advertising and Direct Response Advertising.  Prior to founding TouchPoint, Karen held executive leadership positions at McCann Relationship Marketing (MRM), Wunderman, Ammariti, and other IPG affiliates.

Maya has 20+ years of acquisition and direct marketing experience. She is a strategic leader for many of the agency’s accounts and has powered and grown the digital offering.

Prior to joining TouchPoint, she was one of the founding members of Ogilvy’s digital media practice.  Maya is a results and service oriented professional with a relentless drive to deliver.

Wendy has nearly two decades of cross-platform experience in the packaged goods, healthcare, B2B, financial, telecommunications and philanthropic arenas. She brings our diverse clients an extensive knowledge base and an effective and efficient approach to day-to-day account management.

Wendy has an eye for details and she refuses to deliver less than the best for all of our clients.

Bill is a 15 year veteran in Search.  He has refined and grown every client’s search program.  Bill is responsible for the development of search strategy, implementation, ongoing analysis and optimization of all our programs, in addition to all operational functions for the search team.

Bill’s relentless focus is what has allowed our clients’ SEM programs to flourish.

Ben is an accomplished New Business Director with 14+ years promoting omnichannel advertising agencies. His expertise encompasses strategic planning, client relationships, and revenue growth. He is a seasoned professional, that thrives on identifying market opportunities and driving business expansion. Known for his dynamic approach and dedication to building strong relationships, he is committed to driving success in the ever-evolving advertising landscape.

Imran has 10+ years of experience developing and executing industry-leading social and digital marketing campaigns for Fortune 500 brands.

In leading our social media capability, he brings both creative innovation and a data-driven approach to strategic ideation, implementation and optimization to deliver results and achieve goals for our clients.

Karyn has more than 17 years of multimedia experience from some of the most highly regarded agencies, including Wunderman, Media Direct/ID Media and McCann Relationship Marketing. Her core capabilities are in direct response (DTC & B2B) along with general media principles and measurement metrics.

Karyn ensures that all of our clients are onboarded without any challenges and campaigns are set up to succeed.

Isabel joined TouchPoint after 15 dedicated years at Wunderman/GroupM Direct, where she developed and refined her Direct/Brand Response skills working on Fortune 500 brands.

She is a strong negotiator with excellent media relationships and an in-depth knowledge of the marketplace.  Isabel delivers smart strategies with the best media costs for our clients, leading to successful campaigns.