So What Is A Demand Side Plaform?
Have you ever heard of the acronym “DSP”? DSP is a commonly used acronym in the advertising in digital space. DSP stands for Demand Side Platform. A Demand Side Platform makes buying impressions across millions of published sites a lot easier.
How Can A DSP Help Me?
A Demand Side Platform is a technological platform or tool that allows you to automate the buying process between advertisers and the owner or publisher of a website. Historically, this ad space was controlled and negotiated through sales people. Overtime, this proved to be quite costly and lengthy in process. A Demand Site Platform is automated so it allows advertisers to bid for ad space in real time
Ad Networks vs DSP
Some of you are asking if an ad network is the same as a demand side platform? They are similar in a lot of ways but quite different. An ad network sells a pool of available ad space to advertisers, they also execute, analyze, and measure the campaign for results. A DSP is more of a facilitation tool in this process. A DSP allows you to buy and track ad campaigns using one central tool. Ad networks are historically more expensive while DSP’s charge a simple service fee for the transactions.
Demand Side Platforms are great ad tools that are disrupting the way we have done things for years. You can now look at the market and see traditional ad networks switching gears to slowly transition to a DSP foundation where they offer their own version of this tool to advertisers. It is not difficult to gage that this practice is the future.
Where Can I Find A reputable DSP To Use?
Users that are interesting in leveraging a DSP for their business should definitely do research to figure out which vendor is right for them. A few of the major DSP vendors include Google’s Invite Media and Media Math. Those are just a few to start, there is plenty of options out there. Happy hunting and don’t forget to check out our website for consultation with your digital strategy.
