There are several channels that can help you with marketing efficiently. But the truth is not all of them can give you the results you expect. Some that may have been effective in the past, may not respond in the same manner to your strategy because the needs of the market are dynamic. So, how do you identify the right marketing channels for your business?
Don’t worry, as we have made your task easy by preparing a list of the best marketing channels that have stood the test of time and proven to be helpful in boosting brand visibility.
1. Text Messaging — This Will Never Fail You
Choosing to send text messages to your customer is budget-friendly and effective. Why? Because text messages are not limited by algorithms, it’s not over saturated with daily spam, and people check their phones over 160 times a day, making it a great marketing tool for businesses.
Moreover, SMS has a 98% open rate and a high response ratio when compared to other marketing channels like email.
Studies have shown that businesses that took the competitive advantage of using SMS as their marketing campaign saw a boost in their sales of up to 98%. While in another case, it was observed that customers who opted for SMSs spent 500% more than regular customers.
SMS Text Campaign Stats:
2. Content Marketing and SEO — They Never Get Old
In a competitive business environment, almost all companies choose to invest a sizable amount of funds in content marketing channels. People are always looking for things on the internet, especially on the world’s most popular search engine i.e. Google.
Google wants to deliver the best search experience to every user. For this purpose, it prioritizes relevant niche-based content and ranks it in the top search results. So, a great way to reach out to your prospects is by creating attractive content that matches the end-user’s search queries. This is a great way of generating a ton of organic traffic and brand awareness for your business.
Another practical technique to build authority on the search engine is through SEO. You can easily do that with the help of an in-house SEO staff or an expert who provides SEO services. Hiring a person with SEO experts will help you identify the top keywords for your business, optimize your website as per the latest SEO standards, increase organic traffic, and rank on the first page of Google.
Remember, an effective SEO strategy can only be crafted & implemented around well-written content, period.
3. Influencer Marketing — A Way to Build Reliance
In a celebrity endorsement, the celebrity merely relays what the brand wants to portray about them. In contrast, modern-day influencers are different because they already have an established network of followers based on trust. Influencers relay sponsored content that aligns with the demands of their followers.
According to the Digital Marketing Institute, more than half of the consumers rely on influencer recommendations on various platforms to make buying decisions.
Around 88% of consumers trust authentic online reviews as much as personal recommendations as reported by a survey.
This shows how powerful influencer marketing can be. So, benefit from the trust that people have in influencers by connecting with them and garnering goodwill for your brand which ultimately translates to more leads and conversions in the long run.
4. Social Media — an Array of Platforms For Growth
According to Statista 2020, marketers are employing more social media platforms in their marketing campaigns as they lead to improved traffic, greater lead generation, and loyalty among consumers.
Social media marketing is a great way to increase your brand visibility in a cost-effective manner. 94% of marketers use social media for content distribution. (SEMrush, 2019).
On average 6-8 hours on social media platforms can prove greatly beneficial for your brand. The impact of social media platforms is increasing every day as the number of global social media users is expected to reach almost 3.43 billion in 2023. (Statista, 2020).
So, make your presence felt by creating content and building lasting relations that add value to your brand.
(Source: Hubspot)
5. PPC — The Budget And Instant Option
Organic SEO is useful in the long run. But for generating quicker results PPC is a viable option. PPC expense is based on clicks, so it’s also a flexible option for small businesses with lower budgets. Plus, you can reach out to people who are actively looking for the service you provide, leading to quick sales. In case a buyer leaves your page before making a purchase, it is also possible to retarget them.
PPC campaigns also help you target specific audiences and choose multiple platforms for showcasing your ads. This in turn helps in aligning your social media strategy.
If you are new to the world of online advertising, it is wise to benefit from an agency that has years of experience in PPC management and optimizing PPC campaigns to generate sales. Since maintaining in-house PPC managers can be expensive, outsourcing is the best option for those on a smaller budget.
6. Video Marketing — The Future Of Marketing
Video ads give you a competitive edge and their popularity is on the rise because they have a greater capacity to create impact than any other form of content. It’s a boon to your marketing campaigns because search engines like Google always prefer video over any other form of content. Video Ads can be shared across platforms and can really connect with the users and generate sales.
Video creation has become relatively easier because of online free tools, but you can always take the aid of a digital marketing agency to create professional video content.
7. Selective Story Telling — Way To Connecting With Your Customer
Building an authentic narrative around your brand and creating an emotional appeal among the customers is a way to establish lasting relations.
Deliver your story around the lines of what the customer cares about and wants to hear from you. Internalize the emotions and facts from your consumer demographics to create a compelling story that resonates with them.
Studies have shown the impact storytelling can create in generating sales.
Conclusion:
All of the channels mentioned above are some of the best ways of running your marketing campaigns. They are essentially the present and the future of marketing and have shown to generate great results. So, which of these channels are you going to implement in your marketing strategy?
Frequently Asked Questions:
Q1. What is the Most Prioritized Marketing Channel in 2021?
A. The topmost beneficial marketing channels you should prioritize in 2021 are SMS marketing, SEO, Content Marketing, Influencer Marketing, Social Media Marketing, PPC, Video Marketing & Selective Story Telling.
Q2. What are the Digital Marketing Trends for 2021?
A. You should focus on live-streams, UGC to enhance customer experience, sustainability on emphasis, inclusivity, voice & visual search, and last but not least easy-to-consume content.
Q3. What is the Next Big Thing in Digital Marketing?
A. As per our research, With spending across search, display, video, and email expected to top $120B till 2021, Personalized one-to-one conversations with the help of AI is the next big thing in digital marketing.
