Convenience has been driving the innovations and consumer behavior is shifting likewise. The mobile phone has become so handy that we prefer it for every purpose, from connecting with people to shopping the steep rise in online shopping for almost every commodity has compelled business owners to go for mobile app development. 2021 is not only a new year but also a new year towards technologies that ultimately define the trends.
Mobile commerce is developing at a rapid pace and some of the applications are expected to trend in 2021.
1. Augmented Reality
Augmented reality and virtual reality technologies are witnessing widespread popularity at a rapid pace across every sector. Coupled with AI-powered virtual assistants, augmented reality applications provide an appeal that is very near to the feel of being at a brick and mortar shop. Augmented reality will be a dominant feature in Mobile commerce in 2021.
2. Social Commerce
With the high penetration of the internet across every segment of society, consumers are likely to come across different products through social media. Social commerce has become a part of the mobile commerce development service. Social commerce will emerge as one of the major trendsetters in 2021.
3. Mobile Wallets
The use of mobile wallets can be directly proportional to online shopping. The mobile payment applications keep on offering lucrative offers and cash backs which attracts the consumers. The growing popularity of mobile wallets such as Google Pay and Apple Pay is being leveraged by e-commerce business owners.
4. Voice Commerce
Voice commerce is the other trend that you can bet on this year. Users have numerous quick voice search options such as Siri and Alexa which have taken the convenience of shopping one step ahead. The demand for voice-based navigation is increasing and users want a hands-free option to search online.
5. Chatbots
Online shopping is on the rise and people can be doing it at any time of the day. Unlike humans, chatbots can be available anytime and can work tirelessly. Business owners are using chatbots as the first-hand medium of user engagement where the consumers can get all their generic queries answered without any human support. The use of chatbots is one of the major trends that we can look out for in 2021.
6. Progressive Mobile Apps
A progressive mobile app is a website in the form of mobile applications. With time, business owners are realizing the popularity of mobile applications is going ahead with mobile-app first attitude in the market. More and more brands are expected to develop progressive mobile apps to stay ahead in the market.
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7. Omnichannel Marketing
Today the concept of marketing has become very diverse. With social media into the picture, online businesses are focusing on building omnichannel marketing. The companies are focused to provide omnichannel marketing for the consumers to reach out to the brands through their preferred channel from any website.
8. Dynamic Pricing
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The business owners are keeping an eye on their competitors to offer competitive pricing dynamically. They are using different tools to analyze the market pricing and arrive at a competitive price strategy. These tools not only information about the market price of the commodity but also the optimal price that the business owner should keep to steer the market in their direction.
9. Mobile Fraud Prevention
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Mobile application fraud is on a rise with the surge in the number of mobile applications. In such a scenario, the consumers will be inclined towards the mobile applications that offer the best security. Consumers are become more aware of the offerings and technologies and will prefer secure solutions to shop.
10. Faster Loading, Processing, and Checkout
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The market is brimming with mobile applications which makes the loading and processing time of these applications very important. The mobile applications should load within seconds, the requests should be processed immediately and checkout should be instant. The fast pace of these activities will constitute a distinguishing factor in mobile commerce in 2021.
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