Let’s get straight to business. Ecommerce retailers in the US boosted their online sales revenue in 2019 and made $600.10 billion while still expecting the worldwide online sales to grow to a trillion figure in the year 2022.
This clearly shows that eCommerce marketing will expand your business sales. But before diving into deep waters, you need to know what exactly eCommerce is?
Ecommerce is the buying and selling of products/goods and services via the internet. It involves setting up online shopping portals, payment encryptions, and other numerous systems, data, and tools to assist online sellers and buyers. So, how do you carry out marketing in eCommerce?
What is Ecommerce Marketing?
Ecommerce marketing is driving filtered online traffic to your site and persuade them to buy goods and services. It uses social media platforms and SEO tools to create online awareness regarding your business and helps you to expand your customer base.
Sounds like an easy job? But the only way it works is if you have a well-planned and up-to-date marketing strategy or else your eCommerce website only exists in the vacuum.
Here are some strategies which can prepare your business for 2021:
- Divide your Strategy into Smaller Goals
There are multiple paths to successful marketing, it is up to you to decide which is most effective for your business. For instance, your strategy is that you want to create a Google Ad campaign for your website, so you know a few prerequisites such as determining your budget, creating a Google Ads account, etc. Now, it is important that you break down your next steps into smaller fragments like – Search target keywords, Daily monitoring of your account, studying the structure of competing Ads.
The objective is to simplify your strategy to get the maximum return on your money, time, and effort.
- Use Multi-Channel Marketing for your Business
Abiding by a single high ROI-yielding channel might seem more appropriate but it limits your audience to a great extent. Ecommerce digital marketing through multiple channels will not only ensure a fresh flow of audience and potential customers but also increase the reach of your business.
It is also important to be smart about increasing your visibility by filtering out channels that your target audience visits frequently instead of increasing it on every channel available. You can also partner with influencers, carry out email campaigns, create YouTube ads, it all depends on how you think you will be able to reach maximum potential customers, which you can determine with the help of trusted digital marketing agencies.
- Filtering your Audience through Data-Analysis
Data-analysis is one of the most efficient eCommerce marketing strategies when you want to determine the profile of your users and their surfing and buying behavior. Using this strategy, you can create lookalike data which includes people sharing common demographic characteristics and are your potential customers. This audience can then be used for Ad campaigns on Google, Facebook, etc.
You can also analyze data collected through tracking pixels, and use it to improve your target audience for social media channels.
Watch Out for These Ecommerce Marketing Trends in 2021
A carefully devised eCommerce promotion strategy is bound to generate a positive ROI. Using the above-discussed strategies you can even carry out marketing campaigns across various channels.
For example, you know a blog with a high level of engagement and reach, you can now share its content via email and send it to your customer base.
You should also beware of disruptive technologies that can pop-up from time to time and hinder the engagement activity with your audience and consequently affect sales as well.
Hence, it is recommended that you should start using these platforms for eCommerce marketing and to increase your reach, this will also increase your target audience and expand your customer base.
What else to look out for? In addition to disruptive technologies, be mindful of the new tactics being used by your competitors and new developments in the field of AI. For instance,
If your website deals in fashion apparel, you could formulate a plan beforehand on how you can provide a personal AI shopping assistant to your users that will use voice-based search to enhance their experience.
According to a study, many millennials are already using voice assistants while shopping, so AI shopping assistants could become a major trend in 2021!
Though you are now aware of major upcoming eCommerce marketing trends, you may need to take the help of an expert digital marketing agency that can craft a way for you to walk ahead and achieve your 2021 goals. Your search can certainly end at Global Vincitore who is a well-known name in the industry with rich experience. Connect with us now!
