Book of the Week – Mastering Inbound Marketing

Today, the world of inbound marketing is continually evolving. Marketing is no longer just about advertising to a broad audience and hoping that the message resonates with the right audience. Now, marketing is about targeting your content, messaging and strategy to the right audience, at the right time and through the right channels. If you’re ready to perfect your technique, read “Mastering Inbound Marketing: Your Complete Guide to Building a Results-Driven Inbound Strategy,” by Elyse Flynn Meyer, Owner and Founder of Prism Global Marketing Solutions.

What is your book about?

If you’re looking to grow your business and amplify your online presence, it’s time to consider the following critical questions when developing your integrated inbound marketing strategy:

• Are you currently driving enough website visitors and qualified leads every month to your sales team to achieve your company’s revenue goal?
• Do you leverage the most effective technology platforms to implement your digital and inbound marketing strategy?
• Are you using the inbound marketing methodology for your sales and customer service experience to achieve maximum efficiency?
• Does your business consistently look at your analytics and make real-time updates to maximize your marketing and sales campaigns?

In this book, discover the tactics and approaches to develop and implement inbound marketing programs for both small businesses and enterprise organizations. We will focus on every aspect of the inbound marketing methodology, including the revenue generation trifecta of marketing, sales and the customer experience. Consider this book your complete guide to mastering the inbound marketing methodology.

Topics include:

• Chapter 1: What is the Inbound Marketing Methodology?
• Chapter 2: Defining Your Buyer Personas and the Decision-Making Journey
• Chapter 3: Setting Measurable and Attainable Inbound Marketing Goals
• Chapter 4: Developing an SEO and Blogging Strategy to Get Found Online
• Chapter 5: Building an Inbound Conversion Strategy to Drive Leads
• Chapter 6: Leveraging Social Media to Connect with Your Audience
• Chapter 7: Using Email Marketing and Marketing Automation to Nurture Leads
• Chapter 8: Developing an Inbound Sales Strategy to Drive Revenue
• Chapter 9: Improving the Customer Experience with Inbound
• Chapter 10: Tracking Your Progress and Analyzing Your Metrics
• Chapter 11: Choosing the Right Marketing Technology Platforms
• Chapter 12: Building a High-Impact Inbound Marketing Team
• Chapter 13: Improving Your Process with Marketing Operations
• Chapter 14: Next Steps for Success

Why should people read it? Who is the book for?

This book is for marketers looking to upskill and get a comprehensive look into how inbound marketing can enhance their current marketing efforts. In addition, this book is for business owners who currently manage their own marketing efforts and are looking for ways to enhance their approach to integrated, digital marketing.

Meet the author

Elyse Flynn Meyer is the president and founder of Prism Global Marketing Solutions, a strategic marketing advisory firm, and a HubSpot Platinum Partner. She has extensive marketing and sales management experience, specifically in digital and inbound marketing, marketing planning and sales/marketing alignment. Prior to founding Prism Global Marketing Solutions, Meyer worked in various industries, ranging from small businesses to Fortune 500 organizations. She consults with organizations around the globe on digital marketing, integrated marketing, sales alignment and HubSpot optimization. Her book brings together 15 years of experience in inbound marketing to help companies grow with a comprehensive approach to marketing.