The world of technology and digital content is constantly growing, and with it, the need for businesses to have a website for interacting with their users also increases. 

But what essential functions do you need to include in your website to create a compelling user experience?

From digital accessibility solutions and accessibility website standards to search engine optimization strategies, read on to learn what makes an engaging website that attracts new visitors and motivates them to come back again and again.

9 Essential Website Functions To Create An Exceptional User Experience

1. Keep it accurate and uncluttered

An effective website is usually accurate and uncluttered. This means that the content on the website is well-written and free of errors. 

The layout should be simple and easy to navigate. Make sure there are no unnecessary graphics or links.

2. Make it customer-oriented 

A good website should be designed with the customer in mind. Everything from the layout to the color scheme should be geared toward providing the best possible user experience. 

In addition, make sure all content is easy to read and understand. 

Using digital accessibility solutions can further improve the experience for users with disabilities.

3. Create engaging SEO-based content

Your website’s content is one of its most essential features. After all, without high-quality, informative content, your resource would be nothing more than a digital version of a Yellow Pages ad. 

But more than simply having great content is required, you also need to make sure that your content is optimized correctly. 

Here are eight crucial functions for creating compelling content with SEO writing in mind:

• Use keyword-rich titles and descriptions.
• Promote your content through social media and email marketing.
• Create share-worthy infographics and videos.
• Use engaging photos and visuals.
• Write helpful articles.
• Offer free ebooks and white papers.
• Host webinars and podcasts.
• Optimize your web pages for search engines.

4. Keep it clear and easy to navigate 

When it comes to creating an effective website, navigation is vital. You want your visitors to be able to find things they need quickly and without any unnecessary complications. 

That means keeping your navigation simple and straightforward regarding accessibility website standards. Stick to the basics: create a home page, an about page, a contact page, and other essential sections, and make sure your navigation bar is visible and easy to use.    

5. Use a consistent brand voice 

When creating website content, using a consistent brand voice throughout is essential. This will help create a cohesive overall experience for users exploring your site. 

Here are some actionable tips for creating an exceptional brand voice for your website content:

• Use language that is consistent with the overall tone of your brand.
• Be sure to proofread content before publishing to avoid any errors.
• Write clearly and concisely, using short sentences and paragraphs.
• Use an active voice whenever possible.

6. Stick to a proper content structure

Additionally, following the proper structure for organizing your content helps ensure that information is presented in an easily digestible way. 

As far as structure goes, a few basic guidelines to follow are:

• Break up text with headings and subheadings to make it more scannable.
• Use bullet points or numbering when listing items or steps.
• Highlight critical takeaways or actionable items with callouts or special formatting.    

7. Apply SEO best practices

Search engine optimization (SEO) aims to improve the visibility and search results of your website to increase organic traffic and ROI. In other words, SEO helps you get your website higher in search engine results. 

However, high-quality SEO takes work. Seeing results takes a lot of time, effort, and patience. Google’s ever-changing algorithm makes it difficult to identify which specific practices will result in the best rankings, but you should still follow some eternal website optimization rules. 

8. Make your website responsive

Websites must be responsive to function appropriately on all devices and be at par with web accessibility services. 

Responsive design ensures that a website looks and works well on desktop and mobile devices. 

There are a few things to keep in mind when making a website more responsive: 

• Use mobile-first principles when creating or updating the website.
• Optimize images for faster loading on all devices.
• Use compressions to reduce the size of HTML, CSS, and JavaScript files. 
• Serve different versions of the website to other devices.
• Use media queries to target specific device breakpoints.
• Test the website on different devices before launch.
• Monitor website performance after launch and make changes as needed.

9. Incorporate an effective CTA

An effective website will always include a catchy call-to-action (CTA). A CTA must tell your audience what you want them to do next. With a clear CTA, your audience will easily understand what action you want them to take or where to go next. 

There are many different ways to include a CTA on your website. You can have a simple button that says “Click here” or create a more elaborate design solution that provides graphics and text. 

Put a CTA in a prominent location on your website so that visitors will see it as soon as they land on your page. The CTA should also be relevant to the rest of your content so that it makes sense for visitors to take the action you are asking them to take.

Conclusion

Creating a great website requires more than just a good design and flawless operation. By following the above guidelines and best practices, you can ensure that your website is effective for you and your customers.

As building an appealing, high-performance website optimized for search engines is a complex task, getting assistance from a professional agency is a winning decision. Our top-tier web designers, marketers, and SEO specialists will help you build a modern and high-converting website with exceptional user experience. Don’t hesitate to contact us to get impactful results for your business!