Act-On
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Act-On
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Portland, OR · 2008 · https://act-on.com/
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English
Social Media Marketing
Growth Strategies
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Dec 27, 2022
The Hottest Marketing Automation Trends for 2023
Wouldn’t it be nice if your buyers were predictable? If they’d always follow the same path to purchase, and you could easily predict their behaviors and purchasing patterns? It would make marketing and closing deals much easier, that’s for sure. But as you know, prospects and customers aren’t predictable. Their buying patterns, channel interactions, and […]
Read moreDec 16, 2022
Feeding the funnel: How to build nurture programs that drive pipeline
Get off the hamster wheel of batch and blast emailing and start creating strategic nurtures that bring home the bacon Landing on a marketing strategy that’s effective in today’s oversaturated marketplace is, well, hard. The answer? Segmentation. Segmentation is all about specifically focusing on your target niches and creating personalized content resulting in optimization, retention, […]
Read moreDec 2, 2022
Act-On in Action: How We Built Our Customer Power-Up Series and Gained 700 New Best Friends
In 2022, we decided to bring back a program built and designed specifically with our customers in mind, Act-On Customer Power-Ups, a dedication customer webinar series. We’ve seen great engagement and are building out even more programming for 2023. When you launch or relaunch a customer program, it’s not guaranteed to be successful. We’ll walk […]
Read moreNov 8, 2022
Why ISO 27001 is Important for Marketers
Data security has always been important, but urgency around security only grew during the pandemic when many industries – such as healthcare – experienced all-time highs in the volume of security breaches. Marketing has also transformed over the past several years. Customers don’t just prefer personalized experiences – they demand them. And if you miss […]
Read moreNov 1, 2022
Manufacturing Marketing Trends for 2022
As far as manufacturing has come with the digital transformation, it’s shocking how far behind fully-digitized shops can be when it comes to sales and marketing. Look, traditional marketing methods like in-person conferences, direct mail and good ol’ fashioned cold calling do have their place. But, if you’re not also jumping on board with manufacturing […]
Read moreOct 27, 2022
Planning for a Successful Holiday Email Marketing Campaign
A guest post from Brandon Blair and Travis Wetherbee on our Deliverability Team The holidays are the busiest time for email marketers and 2022 is going to be no different. This is the time of the year where volume and frequency are adjusted to try and meet those year end goals. At that same time we […]
Read moreOct 18, 2022
Webinar Wrap-Up: Content is the Future of Manufacturing Marketing
Planning, creating and analyzing the performance of B2B marketing content is one of the greatest challenges to manufacturing marketing in Europe. In fact, a poll during our recent webinar, on “The Digital Transformation and the Future of Manufacturing Marketing” showed 45% of attendees feel content is their greatest marketing challenge. Join our expert panelists from […]
Read moreOct 18, 2022
Act-On Presents: The Rebel Instinct Podcast
The Rebel Instinct Podcast features conversations with mavericks and outlaws across the marketing and martech space. Join us for conversations with technology executives, marketers and taste makers who trail-blaze boldly in their fields. Watch on YouTube, or listen on your podcast platform for stories about rebellious choices at work, what needs to stop in marketing […]
Read moreOct 13, 2022
Act-On in Action: How Act-On Helped Me Gain Autonomy as a Marketer
When I graduated college, I thought I had a pretty good idea about the marketing landscape. But, when the marketing department at my first job implemented Marketo, I realized something was missing from my education: marketing automation. This article shares my career growth story, working in Marketo, then HubSpot, and now Act-On for marketing automation. […]
Read moreSep 27, 2022
How to Invest in a Winning MarTech Strategy
Techstack doesn't have to be a dirty word. The technology you use to keep your business thriving can actually make life so much easier.
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