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May 15, 2020

4 Tips for an Effective Social Media Marketing Plan Aneeq.Gill Fri, 05/15/2020 - 13:53 Social media serves a lot more purposes than chatting with friends and tagging them in photos. At the moment, global brands that rule their respective sectors register a big budget on using Facebook, Twitter, YouTube, and other channels to pitch their products to the relevant buyers. Some clarity is needed at this point. Simply posting pictures on your product on a FaceBook page does not guarantee in any way that people would start placing online orders. There are tips, methods, and positive strategies that need to be followed.  Let us have a quick look at the essentials. 1. Fresh relevant product articles should be added each day Outdated and unchanged content causes a lot of boredom for the readers. They need interesting information on a day to day basis and this is what makes them brand loyal. If they see that a company posts new articles every other day, the interest in the offered product line is developed automatically. However, this is a big challenge for writers and even the best ones are unable to produce a large count of newly written. This is not required because you can easily get hold of a state of the art free article rewriter and get plagiarism free content in an immediate manner. If you have a look at a paragraph rewriter, it is one of the simplest tools to use. The options are easier as compared to most other software applications. All you have to do is select the content file and everything else would be done by the tool. On the other hand, writers who opt for the conventional rewriting procedure have to go through a lot of hassle. More time and effort are required to deliver content and this slows the overall social media promotion progress. Readable content only makes the needed impact when it is offered to the users regularly. If you are producing an article of 500 words after every week, do not expect readers to stick around. This is because they would be viewing the same post for 6 days at a stretch. It is hard for writers to conduct detailed research regularly and produce several unique articles. Hence, the best best way of meeting this requirement is by using a good tool. 2. Have an updated content calendar Articles cannot be added whenever you want to do so. It is a scheduled process that has to be constructed in advance. You need to have a plan according to how the product has to be promoted. When your writers have a timeline to meet, they can plan the content collection and research tasks accordingly. Not having a proper schedule can cause disinterest for the audience. For instance, if they get two unique articles every day, the pattern has to continue. Else, they might feel that the company is not consistent. When you are making a content plan, do not dedicate a long slot for rewriting because the easier way out is using a free article rewriter.  The smart way is using all the available time for collecting facts. When it comes to rewriting, you can get hold of a reputed free article rewriter and make things more manageable. 3. Analytics holds immense importance It is not necessary that a social media campaign would be an instant success. This can happen but there are no guarantees. Through consumer analytics, you can see how people are reacting. In addition to that, do not reach judgments on an immediate basis. Give considerable time to see how things are progressing. If after a considerable time span, you do not see anything impressive, it means that things are not working out and changes have to be made. For instance, if the bounce rate is high, it means that people are viewing the new content but not showing interest. This may be due to low content quality or lack of relevance. There may be other reasons like the link to your social media page being down. Through these facts and figures, you can drill down to the root cause and revise your strategy accordingly. The key thing is keeping an eye on how your website is performing on a constant basis. If you want the overall campaign to be successful, make sure that this point is taken care of.  4. Be cautious about the social media channels you plan to use It is not necessary to promote on a mass scale on all the social media channels. Every campaign has a budget and it is important to stick to it. Here are some aspects that should be considered. Consider that you don’t have to include videos in the marketing process. This simply means that YouTube will not come into play for your product. Start with product analysis and check the social media platforms which would actually help you out. There is nothing bad about being selective. Using any channel without the need being there would not help in reaching the targeted buyers. Conclusion If you want to reach the largest number of targeted buyers in any instant manner, there is nothing better than social media. People read the news, product reviews, celebrity buzz, and all other details through these platforms. To promote a product or set of services in a result-oriented manner, make sure that you have a strong social media existence. The provision of quality content is a major part of this process. People opt for brands that offer readable information. When the interest level develops, they get inquisitive about the products offered resulting in more leads.

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Mar 9, 2020

Top 8 Factors for Choosing the Best Social Media Management Tool Uma Bhat Mon, 03/09/2020 - 11:29 Social media management tools are not just about posting and replying on social media. Companies are not driving leads only by curating a few posts a week on social media. If you're a social media marketing manager, your job is much more than just posting and replying on Facebook, Twitter, and Instagram. As a marketing manager, you are responsible for delivering a social media strategy that includes engaging with your audience, increase follower count, plan campaigns, measure various social media metrics. Before all this, the marketing manager needs to select the best social media management tool. Social media management tools have occupied an important space in the marketing strategies of many businesses. With the growing importance of social media for marketing, the popularity of social media management tools has increased. This means more marketers have started to realize the worth of social media management tools. But unfortunately, not many marketers know how to choose the right social media management tool that fits their business needs. Not all tools have the same features and metrics. As much as 86% of marketers do not know which social media marketing tools they should use. Cannot blame the marketing managers as there are several great social media management tools available. The task of selecting one tool for your brand is not easy. Our honest advice is to be selective when you search for the best social media management tool. Several key factors should be included in all social media management tools. To help you evaluate the different tools, we listed out the top 8 factors that should be considered for choosing social media management tool. Here are Top 8 Factors for Choosing the Best Social Media Management Tool 1. Compatibility With Multiple Social Media Platforms The most important factor of any social media management tool is compatibility. When your brand has a presence on multiple social media platforms, it only makes sense to buy a tool that is compatible with all the major social media platforms. It makes no sense to have a tool when it can manage only a few selected social media platforms while you still have to struggle for the other platforms. So, you may end up using multiple tools to manage different social media platforms. Investing in a tool that only gives you partial returns is not the best way to go. Hootsuite is a social media management tool that is compatible with over 35 social networks, including Facebook, Twitter, Pinterest, and Instagram, making it one of the most widely supported apps. There are also other tools such as Buffer, SocialPilot and SproutSocial that are easy and thereby helps manage multiple social media accounts with just a few clicks.   2. Social Media Monitoring Social media management is all about responding to tweets and messages within a few minutes. Social media marketers can't keep track of all the conversations on social media. How do you know if your customers are talking about you? Many times, users don't directly tag the brands nor mention them in their comments. This makes it tougher for brands to track user responses. Is it possible to manually check the social media for the feedback and comments? Humanly impossible. Artificial-Intelligence based social media tools allow you to track your brand name, keywords, hashtags, competitors that you wish to monitor.  Hence social media marketers lookout for tools that alert them when people talk about them on social media. This is called social media monitoring. Some tools offer advanced features such as sorting features with which you can sort the numerous mentions based on dates, locations, handles, etc. For social media monitoring, you have a tool to catch what you missed while you were busy with other marketing activities.   BuzzSumo is a social media monitoring tool that comes with features to keep track of brand mentions on social media as well as blogs and articles. It also can identify the people who share your content or any content that has your brand mention. BuzzSumo comes with alerts. The alerts notify you when there is a brand mention on the blog or article or social media. 3. Options to Engage with Audience One of the best social media strategies is to engage with the audience and appear to be a two-way, easy-to-communicate brand. Therefore, you must invest in a tool that lets you listen to your customers and their needs. It is impossible to manually catch all the conversations due to the high volume and the speed with which the conversations happen on social media. Therefore, if you want to capture all social media conversations happening about your brand and your industry, then investing in a tool that offers various engagement options. Options such as follow your relevant audience, reply to your audience, monitor mentions, and reply to your engaged audience, and much more, will be a must-have factor in your social media management tool. Cloohawk is one such social media management tool that offers multiple consumer interaction options. Cloohawk gives a list of people to follow based on the interest of the audience. It shows suggestions to engage with your audience on a particular topic or a tweet. It also suggests increasing engagement by liking and replying to posts at the most appropriate time when your audience is most engaged on social media. 4. Content Scheduling and Content Calendar One of the reasons for investing in a social media marketing tool is to save time spent on logging into individual accounts and posting content. Your chosen social media tool should have easy-to-use calendars and schedules. Your social media management tools should be able to perform a host of activities: Schedule your content Queue up posts Repeat posts  Curate content Manage social media posts at the preferred time Assign team tasks All of the above in one single dashboard. Scheduling content ahead of time with the help of a tool allows you to plan and publish your content as per the rules that you have set.  It should have the option to organize all your to-do lists and also be able to put it into practice effortlessly.   CoSchedule is an editorial calendar. You can schedule blog posts, manage social media posts, and assign team tasks - all from one single dashboard. You can schedule 60+ social posts in bulk, and share content to their calendar from anywhere on the web. 5. Generate Performance Reports Creating content and publishing the content on social media is a very important part of every social media marketing strategy. But how many know how a piece of content performs on social media? How many retweets did your post get on Twitter? Which kind of content is performing well and is liked by your social media audience? Tough questions, right? The only way this can be done is by analyzing the reports on social media performance. This report can be generated with the help of the right social media analytics tools.   Sproutsocial is a data-driven social media analytics tool that helps you to generate reports on the performance of your brand. The tool will allow you to compare paid advertising versus organic impressions. You can calculate the impact of advertising spends on your company page growth.  With Sproutsocial, you can also analyze page and post level data that includes engagements, audience growth, impressions, and all other demographics on your social pages.  6. Easy-To-Use Interface A marketer is basically looking for a social media management tool so that it can simplify all the marketing activities. The tool may have loads of features, but if it is not an easy-to-use tool, it does not serve the purpose. When a user is not able to find the basic functions, it can be frustrating. When a tool offers a seamless interface with a great experience, it will ensure that you can carry out all functions without delays. A social media management tool with a good user interface refers to a tool that allows the most flexible view. This means that the tools should be flexible to be customized as per the needs of the user. For example, a small company might just want to monitor a few social channels. Whereas, a big corporation wants a far more robust tool that can keep track of the multiple social media networks. A tool should be the proper fit to meet the needs of a user. The tools should be easily modified to the changing requirements of the client. A marketer has to consider the easiness of carrying out the following tasks: Scheduling content Posting content Finding and running reports Engaging with followers When you decide to buy a social media management tool, wise is to find out if the existing users have a good user experience. For this, you can read online reviews to assess how other users feel about the tool.  You can also sign up for the free trial and experience the tool by yourself.   TweetDeck is one such tool where you can create a customized interface for your Twitter account. With this tool, you can monitor your audience, various hashtags, multiple lists as well as your own channel. 7. Competitor Analysis Social media management tools should be able to assist not just in posting and scheduling content, but help analyze the competitors and their social media activities. Marketers should be able to identify key competitors and analyze them to know various aspects of their competitors, such as: The content they publish Their best performing content The frequency of their posts The influencers that they are engaging with The campaigns that they are running Social media management tools should be able to assess follower counts, likes on Twitter, Instagram, YouTube, and so on. The tools should be able to give you complete details of a competing brand messaging, the frequency of their content publishing, posts that are doing well, unhappy customers of your competition, etc. With the features offered by these tools, you can effortlessly compare your own growth with your competition.   SEMrush is a competition monitoring tool that can be used for tracking multiple aspects of your competitors. You can find out where your rivals concentrate most of their marketing efforts, discover their website traffic, audiences, and lead gen sources. You can also conduct an in-depth analysis of your competitors' backlinks. 8. Cost-Effective Cost is one of the biggest factors that most of the companies consider before shortlisting a social media management tool. There are a lot of social media management tools. Many of these have different features and different pricing strategies. The cost-effectiveness of the tool should be assessed. Check if the tool offers you enough features at a reasonable price. If two tools provide the same features but the pricing is different, how would you make a selection?   A lot of tools offer a free trial for 30 days. Check out the features and assess if the tools offer your desired features for the cost. Based on the cost and benefit analysis, you need to make a wise and cost-effective choice. Conclusion Once your marketing strategy is ready, choosing the right social media marketing tool will address your biggest pain points. You can enhance your social media marketing efforts by making use of some remarkable automation tools built based on Artificial Intelligence. Before choosing a social media management tool for your company, you need to consider the vital factors discussed above. Picking the right tool for your social media marketing activities will enhance connection with your social media audience, and convert more of your leads. When you invest in the right tool, you can save yourself and your team a lot of time and energy.

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Oct 21, 2019

7 Ways Social Media Automation Can Enhance Interaction with Audience Uma Bhat Mon, 10/21/2019 - 12:24 "Instead of using technology to automate processes, think about using technology to enhance human interaction.” –Tony Zambito, lead authority in buyer personas. Social media automation is often misunderstood that it can replace all your social media marketing activities. But the truth is, while it does save a lot of time, its biggest benefit is that it enhances interaction with your social media audience, thereby giving the companies an extra edge.  As social media marketers, we all wish we had a few extra hours in a day so that we can complete some of the tasks that we had planned, and have enough time to interact with our social media audience. Unfortunately, we all have just 24 hours in a day and an unending list of tasks to be completed. The to-do list just grows by the day, and we end with two lists - One is the incomplete tasks list, and the other is the new tasks that we discovered would want to add to our social media marketing activities. Social media marketing has become so all-consuming and all-pervading that there just isn’t enough time to ‘interact’ with your audience.  Arendt, the influential political philosopher of the twentieth century, predicted that “the rise of automation would mean humanity would be 'liberated from its oldest burden.” Automation is increasingly important to help you focus on what requires your active, creative insights by allowing automation to take care of the tasks that need a regular presence on social media. To solve this social media marketer’s nightmare, let’s dig into social media marketing automation to discover the various tasks that can enhance our interaction with our social media audience. Let’s Get Started with Social Media Marketing Automation. Here are 7 Ways Social Media Automation Can Enhance Interaction with Audience 1. Reach the Target Audience Today’s generation of consumers is creating a shift in the market. Hence the urge for companies to connect with their audience is becoming a high priority. Companies have learned the lesson that to be competitive in the market, they have to consider the consumer demographics and consumer trends. Here companies are leveraging the granularity of marketing automation. Companies are reaching out to their target audience with great precision by taking advantage of automation tools such as Cloohawk and HubSpot. These automation technologies have proven that companies see the improved reach of their digital marketing ads as these automation tools provide valuable analytics of your target audience.   2. Increase Audience Engagement Most of the marketers are busy chasing numbers, forgetting what really matters. Social media marketers have beautiful content, great social campaigns, and wonderful email campaigns, but what really matters at the end of the day is whether buyers are engaging with your marketing efforts! Being a social media marketer, if you are not actively engaged in increasing engagement levels with your audience, then for sure, you are missing the largest part of what it means to be a marketer. Fortunately, social media marketing automation tools such as SproutSocial and Agora Pulse come across as a boost that is needed to increase engagement with your target audience by sending the right messages at the right time and by sending personalized content.   3. Right Time  Say, for instance, a social media marketer posted several posts at one particular time as he had some time from his busy schedule. He was happy that he posted many engaging posts and expected many likes and retweets! But Alas! The posts did not get the required attention and engagement. What could have gone wrong? Not only is it important to post content for social media marketing, but the timing of the post is also extremely crucial. If you post during times when the majority of your social media audience is occupied with something else, then the purpose of the post gets defeated. Automation is helping in identifying the right time to post for different segments of your network and customizing your message accordingly. Fortunately, tools such as Buffer and Cloohawk are exceedingly helpful in this regard.   4. Integrate Across Social Media Platforms More than 80% of consumers are using social media to engage with brands. And they use as many as seven social media channels to reach them!  It might surprise you, but it’s true! Welcome to the world of social media! Now, is that a lot for companies to monitor? Definitely yes!!  As social media evolves, automation has become indispensable to companies at large. It has become impossible to monitor your audience activities and your brand mentions across several social media platforms without automation. Being able to handle your audience that are on various social media platforms, from one single place, has evolved as an important necessity of social media marketing automation. With the plethora of platforms and networks to engage, having an automation tool that integrates the handling of social media platforms from one location can save a lot of time, money, and effort.   5. Schedule Content Every social media marketer understands the importance of engaging content to keep their audience entertained. But the sad reality is that it takes away a huge amount of time in scheduling a constant stream of interesting content for its audience. With this constraint of time, a marketer is left with no choice but to explore automation. Automation offers services that allow a marketer to automatically schedule and post to content regularly.  Based on your audience, you can line up interesting content and schedule it over different days and different times of the day based on your followers. This will ensure a continuous stream of interesting and relevant content for your audience.   6. Re-publish Evergreen Content There is a reason why the Avatar sequel in 2020 is expected to do well. It is banking on the success of its predecessor, which has already built an army of eager, anticipating audience. Content in Social Media Marketing is somewhat similar. You need to piggyback on the evergreen content that had a lot of success with the audience before. Re-publishing your most successful content allows you to drive even greater engagement. CoSchedule and Agora Pulse are some of the tools for carrying out this process automatically and flawlessly.   7. Curate Content If you're are wondering what content curation is, it is a content marketing technique where marketers create valuable content without actually starting content from scratch. An effective social media marketing strategy is not just about creating new content; it is also about curating existing content. It is easy to mistake just reposting or retweeting as ‘curation based on keywords,’ but curating good content requires a lot more sophistication. To be successful at content curation, it requires to uncover the best content that can be shared with your audience, unlike just picking stuff that is very easy - this can be done using automation tools. Content curation tools not only save time, effort, and money, but it also offers a huge list of online content showcasing the best content for you.   Conclusion The modern art of marketing rests a lot on social media audience. By using social media marketing effectively, supported by automation tools, you can help not only deliver your message to your audience, but also establish, maintain, and nurture long-term relationships with a high-degree of value creation.  Some of the social media automation tools mentioned above can assist your daily marketing activities and save countless hours and money. If you are planning to automate your social media activities, then take it one step at a time. Do try some of the automation tools that we have listed above, and also let us know in the comments below if you have come across any other interesting tools that we should be using.

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May 29, 2019

5 Ways To Boost Conversion Rate Using Social Media Uma Bhat Wed, 05/29/2019 - 12:55 Social media is an amazing platform to reach out to your prospects who can be converted in to leads and eventually into sales. Social media has turned into a powerhouse and an excellent medium to build leads for your brand by utilizing different social media promotion strategies, eventually leading to higher conversion rate. Most marketers vouch by social media for their success and growth.   Social accounts are now bringing more traffic than search. Social media has gained prominence for initial awareness or initial contact with a customer. Your customers are on various social media platforms and hence it becomes important for you to establish your presence. Successful businesses turn their followers into customers. Social media is great tool for increasing the conversion rate. Here are 5 ways to boost conversion rate using social media: 1. Build Product Awareness Social media can be leveraged for building brand awareness. When people face a problem, they start searching for a solution. But most of the times people do not know which product or service will solve their problems. This is where building brand awareness will help promote your product. How do people get to know about your product?  A large section of the audience gets to know your brand through the content that is distributed on social media. Top 8 social networks drove more than 31% of overall traffic to sites!  The aim of every business is to increase traffic to their website and boost conversation rate. If you do not have a brand presence on social media, you are missing out on an important opportunity to improve your conversion rate. 2. Use Social Proof Social media has resulted in the evolution of social proof as a greater force for buying decisions. Social proof has emerged due to the tendency of people to imitate the behavior of people around them or people imitate people who have influence over them. Happy customers tend to go about praising the products with likes, shares, reviews and comments on social media. Marketers are making social space more transparent by sharing reviews, comments, likes, tweets and pins of their happy customers to generate brand trust and increase conversion rate. Sharing testimonials, case studies, pictures, comments and videos of happy customers will build greater trust and will work well on your landing, page, consulting page and sign-up page as well. The power of social proof cannot be undermined when social media has become integral part of buyers and sellers. Social marketers looking to sell their products should have a solid social proof in form of case studies, images, video, pod cast interviews and influencers as part of their selling strategy. All this will eventually increase the conversion rate. 3. Social Listening Social listening is all about tracking social media conversations relating to brands, certain words and phrases, to discover opportunities to increase conversion rate. Businesses have realized that social media is not just for broadcasting your brand messages.  If you are looking to increase conversion rate, then you need to reach out to the right people on social media at the right time with the right message, which can be done only if you participate in active social listening. Social listening gives access to vast amount of audience data and social data. With the help of social listening, brands can carry out campaign analysis, brand analysis, market trends analysis and competitive trend analysis, before setting up the marketing campaigns. Brands can understand what the consumer feedback is and tweak marketing campaigns based on the data. This leads to better conversation rate. 4. Promote Products on Social Media Social media is an inexpensive platform that gives brands instant reach to billions of active social media users. Your social media audience will like your page on social media when they are interested in your products. Brands should ensure that target audience sees your products, likes them and shares them on social media, which helps to boost reach and finally boost conversion rate. There are numerous social media groups/forums that are relevant to your niche. You can promote your products on these forums for better reach and conversion rate. When you promote your products on social media groups, it will implicitly bring better results, as members of these forums are already interested in a similar product. Social media communities are a good source for getting quality leads thereby increasing conversion rate for your product. 5. Track and Analyze Social Media Performance Social media analytics or social media metrics, which is gaining huge importance with brands, is an exercise of monitoring and examining social media performance. Brands are using it extensively to understand each action on social media such as likes, comments, tweets, retweets and of course to measure big social media campaigns. Social media data also offers valuable insights into how your audience interacts with your brand and with your competitors. With the help of social media analytics, you can gain better information about your potential customers thereby helping you to target customers in a better way. Brands with a well-defined social media marketing strategy, combined with proper analytics and measurement, will eventually lead to higher conversion rate. Business and brands who are into social media marketing can bring a lot of difference to their marketing strategies and tactics just by monitoring social media. This further leads to increase in conversion rate. But it is not possible to manually monitor everything across so many different social media channels due to limitations such as time and accuracy. Social media analytics tools have therefore become an essential component of every social media marketing strategy. Tools such as Cloohawk, Cyfe, Brandwatch, Brand24, Buffer and Sproutsocial are some of the social media analytics tools that helps you to pull data-driven insights from various social media accounts.  Conclusion Social media has the potential to attract and engage new customers. Once you perform efficient social media engagement activities, you are inviting more customers to your business. Social media is playing a great role in capturing more leads and thereby increase conversion rate.

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May 8, 2019

7 Content Marketing Goals That Are Important for Your Business Uma Bhat Wed, 05/08/2019 - 09:47 Brands are looking for various ways to keep their business successful using cutting-edge marketing strategies. Content marketing is the solution to remain relevant and, more importantly, efficient and effective in today’s world that is leaning towards social media marketing. Content marketing is part of the marketing strategy, where the focus in on creating, publishing and distributing content to the target audience. Content marketing can be done through social media, e-books, newsletters, blogs and videos. These pieces of content are useful to share information about your brand with your ideal buyer. A well-considered approach towards the creation and distribution of valuable content to your potential customers is the need of the hour. The content that you are planning to create should be created with your business goals in mind.  Define the Who, Where, What, Why, When, and How of your content marketing based on your business goals. Content marketing goals should fit well into the overall marketing strategy of the business. Goal setting is the visualization of the end result of your content marketing. For example, your end result might be to achieve a 10% increase in qualified leads. Brands need to have a clear vision of what the content should achieve in business.   Content marketing is emerging as one of the most effective and practical marketing strategies to reach and engage more quality leads. Here are 7 Content Marketing Goals That Are Important for Your Business: To Attract Potential Customers  Your ultimate business goal is to find new customers and convert them into sales. But finding new customers can be an uphill task if you are not following the right path.  Content marketing is about creating enriching content experience for your customers so that they are attracted to your content and then ultimately to your brand. The key to content marketing is to align the right and relevant content with the right audience. A constant dialogue between the customer and the brand is essential to keep the relationship strong. Attractive and informative content can glue the customers to your brand. To Retain And Delight Customers Your customers are the lifeline of your business. Many a times we are so focused on acquiring new customers that we forget about the existing customers and fail to retain our current customers. According to marketing statistics there is a 70-percent chance that the existing customer will make at least one more purchase after previously purchasing from your company.  As soon as a person signs up for your products, you should work on a customer retention strategy that has the ability to identify, keep track and sell more to already existing customers who have the potential to become your long-term sources of revenue. Content marketing is a remedy for your customer retention, which is your important business goal. Update your content frequently and offer informative blog posts, How-to-do guides, FAQs, product demos, podcasts and any other form of content that helps you to retain customers. To Showcase The Benefits Of Your Products When people come across a problem, they start searching for a solution. But most of the times people do not know which product or service will solve their problems. This is the awareness stage. How do people get to know about your product?  A large section of the audience gets to know your brand through the content that is distributed on social media, blogs, forums and journals. Content marketing is key to build brand awareness about your product and services. In order to increase your product awareness, it is important to deliver the right content to the right customer at the right time. As per a HubSpot survey, only 29% of people prefer to talk to a salesperson to learn more about a product, while 62% will consult a search engine. Create product demo, how-to-do videos, testimonials, knowledge bank, and more of such informative content that reveals valuable and useful information about your products. This information will help people understand solutions to problems.  To Handle Prospect Objections Prospect objections are part of every sales funnel. It is important to learn to handle prospect objections at every stage. Common sales objections come in the form of price, product benefits and comparison to competitors. Your content should build enough thought leadership pieces to be offered to your prospects through re-targeting ads and nurturing campaigns. You should post more content on your corporate blogs, social media and other forums so that your prospect has more resources to refer when they come across specific questions relating to your product. Your content should cover topics that solve the problems of your prospects. It is important to explain about the areas that are causing confusion to your prospect and to cover all such topics that they do not understand easily. With excellent content marketing, other objections relating to cost, returns, value, worth, competitors, problems, timing, etc. can be clarified to the prospect. To Build Online Reputation Brand reputation is always important, but when it comes to online reputation it is a factor that can make or break your business. Building reputation is no different than building the brand. It requires dedicated efforts over a long period of time where you need to constantly prove to your customers that they can lay their trust on your brand. Content that you produce, has the ability to create a reputation that you intend for your brand. Make sure to enrich your articles with educational content, creative infographics, informative charts and impressive pictures. This builds your reputation as an expert in the industry. Your audience on social media are looking out for authentic content relating to their pain areas. When you publish content of their interest, you gain their interest and gradually you can build your reputation as an industry expert. Offer step-by-step instructions, how-to-do videos, product demos that describe and solve major issues that exist in your industry. Such educational and informative content adds enormous value to your readers thereby giving you a huge online reputation.  Educational content helps to position your brand as an authority. They start to look at you as a source of free, reliable and useful knowledge. When you focus on teaching, and not selling, you gain online reputation. To Drive Website Traffic Driving website traffic is one of the most important aspects of running a business, specially an online business. The higher the number of people visit your website, the higher are the chances of making a sale. Generate unique, insightful and quality content which is one of the most effective ways of getting better ranking. 82% of marketers who blog every single day acquire customers on their websites Content from blogs, websites and social media should be shared across platforms with the help of plugins. Sharing should be very easy, just with the click of a mouse. Create longer posts with an in-depth research about your topic and write it with highest quality. And if you want additional boost to your website traffic, don’t forget to add relevant images to your content. You can get tons of website traffic with content marketing that is made up of quality content. To Generate Leads Great content attracts audience, which inturn generates leads. When you have leads, you will be in a position to convert it into sales. You notice that content is the starting point for most of the leads. Content is the base for all your lead generation and lead nurturing efforts. Brands and marketers are relying on content to help leads overcome their challenges and solve their problems.  If your content is able to deliver what they are looking for, you will succeed in building their confidence.  This won’t happen overnight. Consistently delivering on well-researched content, case studies, white papers, testimonials and e-books will eventually lead towards higher and more qualified leads. Conclusion When you start relooking at your content marketing goals, make enough space for all the above 7 content marketing goals to fit well into your overall business goals. Content marketing should be pursued with a goal of attracting more qualified leads and to nurture customer relationships using educative and informative content.

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Apr 29, 2019

Top 35 Social Media Monitoring Tools for 2019 Uma Bhat Mon, 04/29/2019 - 11:35 Getting to know what people are feeling about your brand is the key to your business success. Gone are the days when brands used to float surveys and telephonic interviews. In today’s social media age, users are pouring their feedback instantly on social media. At the same time, they expect response from brands at the speed of light! The key part of social media management involves in listening to the users and keeping people happy by responding to their social media activities. But how do you know if your customers are talking about you? Many times, users don’t directly tag the brands nor mention them in their comments. This makes it tougher for brands to track user response. Is it possible to manually check the social media for the feedback and comments? Humanly impossible. Here is a better way. There are plenty of awesome social media monitoring tools that come to rescue. What is Social Media Monitoring? Social media monitoring is the process of listening to social media conversations relating to your brand. Brand monitoring in simple terms means an effort by brands to know the feedback or an opinion about products and services directly from consumers, in addition to listening who is saying what about your industry and competitors.  Why is Social Media Monitoring Important? Consumers of products and services are all over the internet and are using social media, forums, blogs, online communities, and websites to express their experiences, liking or hatred towards a brand. When the name of a company or the product name is mentioned in a social media post, or a blog, or any other form of content, this is referred to as brand mention. When business or brands start tracking brand mentions it can lead to collection of honest feedback, insights into what customers feel, opportunities to manage your brand reputation, and an understanding around how consumers interact with your brand's products or services. How to Monitor Social Media? Brands have understood that there is a great value in monitoring discussions about their products and services online.  So how exactly do you start monitoring social media. There are 3 ways in which you can do it. Manual monitoring: You can conduct a manual monitoring process by going through the social media pages of your brand, your competitors and other influencers in your domain. You can also browse through blogs and community forums to find if people are talking about your brand. But this can become very cumbersome since it requires huge time and effort from your side. Free monitoring tools:  Basic monitoring can be performed using the free tools available in the market. Google alerts can help social media monitoring for beginners. It will help you to listen to conversations involving your brand and also your competitors. Paid monitoring tools: Paid tools offer broader monitoring features such as deep analysis and reports. Tools such as SocialClout and Hootsuite can be used by social media managers to track and monitor audience activities. For example Cloohawk can identify the posts that are performing well with your competitors. It also gives you a list of posts where the customers have posted negative comments regarding the products and services of your competitor. You can capture the moment and engage with the unhappy customers of your competitors to convert them into leads. Here is a list of Top 35 Social Media Monitoring Tools worth considering: 1. Cloohawk Cloohawk is a suite of social media growth strategies, with powerful automation. With Cloohawk you can view all your comments, messages and brand mentions on social media. You can track influencers and followers, trending topics and leading hashtags. Cloohawk offers priceless insights that help your brand to track and improve your social media marketing strategy. 2. Likealyzer Likealyzer is a free tool that allows you to add your Facebook pages to monitor performance. It has a feature where it ranks your page on a scale of 100 and compares your page with other similar pages in the industry. It also monitors length of the post, engagement rate and timing and provides recommendations to improve your engagement. 3. Agorapulse Agorapulse is a social media monitoring tool that can hear users, influencers and ambassadors. With Agorapulse, brands can discover social media conversations that contains words or phrases that are specified by you. You can also go beyond names, and go on to set up more searches about your brand, marketplace, competition and hashtags. 4. BuzzSumo BuzzSumo is a social media monitoring tool that comes with features to keep track of brand mentions on social media as well as blogs and articles. It also can identify the people who share your content or any content that has your brand mention. BuzzSumo comes with alerts. The alerts notify you when there is a brand mention on the blog or article or social media. 5. Awario Awario is a social media monitoring tool for enterprises and agencies. It covers the major social media, news publishers and blogs. The features allow you to monitor mentions of your brand, competitors and your marketing campaigns. Awario monitors 13 billion web pages daily, along with major social media websites, thereby bringing loads of data in real time. 6. Brandwatch Brandwatch’s Brandwatch analytics is a monitorial tool that can track hashtags, keywords and phrases across 80 million sources.  It can track data from social media such as Facebook and Twitter and also from blogs, articles, forums and many other sources. You can monitor keywords, like products, your company name or names of your competitors. 7. Followerwonk Followerwonk is social media monitoring tool that offers insights into your Twitter data. With Followerwonk, brands can search and collect information to optimize marketing campaigns. You can monitor your followers, their location and times they mostly tweet. It shows a complete breakdown of your followers and their activities. 8. Hootsuite Hootsuite makes social listening and monitoring easy for your brand. It monitors and helps you to ascertain what kind of content is working for you. It can find and filter social media conversations by keyword, hashtag, and location, in many languages. It can hear what people are talking about your brand, competitors, and industry. 9. Brand24 Brand24 is a social media monitoring tool that allows you to deep dive into social media platforms such as Facebook and Twitter, as well as blogs, articles and forums. It collects your brand mentions and allows you to reply. It has the ability to analyze your social media interactions, reach and sentiments. 10. Sendible Sendible is a monitoring tool that proactively monitors the numerous conversations on social media platforms such as Facebook, Twitter, Instagram, YouTube, LinkedIn and others to fetch the brand mentions that matter most to you. With Sendible, you can know and react to audience comments relating to your brand, industry and competitors. 11. Google Alerts Google alerts is a free monitoring tool that allows you to set up and monitor important keywords and phrases. With Google alerts you can track conversations and mentions that you might miss if not tracked. 12. If This Then That (IFTTT) IFTTT is a social media monitoring tool that tracks brand and company mentions on social media. With IFTTT you can set up a recipe to “listen” to social mentions of your brand, or a hashtag or your competitor. The recipe will gather and save these mentions in a Google spreadsheet. You can access the data any time and also share it with your team when necessary. 13. Reputology Reputology is a social media moniroting tool that basically  gathers reviews and comments on your brand in real-time so that brands can use this data to respond in a timely manner. Brands can quickly respond using automated email notifications to stay on top of new reviews and reply directly from the Reputology interface. 14. Boardreader Boardreader is a tool to search keywords specifically in forums and boards. Brands will be able to search any topic and keywords to find out what people are talking on message boards which are considered “invisible web”. You can also set up an advanced search. 15. Crowd Analyzer Crowd Analyzer is a monitoring tool that empowers your business with relevant data when it comes to listening to your customers on social media. It helps you to create the most successful social media campaigns & marketing strategies. 16. HowSociable HowSociable is a monitoring tool that provides simple ways to monitor your brand’s impact on the social platforms. Its magnitude score is an indication of the brand activity in a particular week.  It can analyze activity on up to 36 popular websites. 17. Crimson Hexagon Crimson Hexagon is a social media monitoring tool that can help you to understand your campaigns using consumer responses. It allows you to understand the success of your campaigns by analyzing the consumer reactions and audience reach. 18. Mention Mention is a social media monitoring tool that discovers when users mention your brand on social media. It can track more than 1 billion sources such as social media, articles, blogs and forums. You can set up 5,000 alerts and mentions in a month. 19. Keyhole Keyhole is a social media monitoring too that gives insight into what’s going on in your customers’ minds. You can set up monitoring of your important keywords, hashtags, URLs, topics, @mentions and much more around for your brand, audience, and industry. 20. Falcon.io Falcon.io is a social media monitoring tool that can help brands with social listening, customer engagement, content marketing, and audience management. With its features, brands can monitor their keywords, stay on top of popular topics, and engage influencers. It supports social media platforms such as Twitter, Facebook, Instagram, LinkedIn, Google+, and YouTube. 21. HubSpot HubSpot is a social media monitoring tool that allows you to monitor the stream of conversations on social media. It can track conversations, mentions and replies relating to your brand of users across all of your social media channels that are connected to HubSpot irrespective of whether they follow you or not. 22. Simply Measured Simply measured is a monitoring tool and is a part of Sprout Social. With the help of this tool you can view how your audience perceives your brand. It can collate a word cloud of keywords and hashtags. With Simply measured, you can set up set up a query to go out and listen to audience across several social media sources to find conversations happening about your brand and your competitors. 23. Iconosquare Iconosquare is a social media monitoring tool that can be used to track mentions across various social media channels. It helps to get a clear view of your brand position in the industry. With this tool, you can pinpoint what is working well and what is not working as expected. 24. SumAll SumAll is a social media monitoring tool that connects to different social media accounts such as Facebook, Twitter and Instagram. It provides insights into the followers, influencers, engagements and interactions. It also sends daily email updates that gives a summary of the top level statistics and compares with the earlier week performance. 25. Sprout Social Sprout Social is a social media monitoring tool with a smart inbox where all social mentions and messages are delivered. The discovery feature is used to track specific keywords. It is also used for monitoring conversations that contain the names of your brand competitors on social media. 26. Social Mention Social Mention is a free social media monitoring tool that lets you search what people are talking about your brand and your services. It can be used to search on social media such as Facebook and Twitter as well as blogs and articles. 27. Socialbakers Socialbakers is a social media tool that will track the share of audience voice across different social media platforms. It will track engagement on brand posts on your social pages over time and help you to arrive at such as the shareability and effectiveness.  28. Tailwind Tailwaind is a monitoring tool specially for Instagram and Pinterest. It will get insights into the main words that your consumers are using while searching for your products.  You can also monitor hashtags on Instagram so that you can connect with your audience. 29. Talkwalker Talwalker is a social media monitoring tool that can monitor your brand’s activities on all social channels and online media in real-time, on all markets, in 187 languages. With Talwalker you can find out what customers think about your campaigns, products, events and brands. 30. Lithium Lithium, which acquired the social media monitoring tool-Klout, is a tool which can be used to understand and respond directly to your audience on social media. It gives insight into the conversations that people are having about your brand. 31. Tweepsmap Tweepsmap helps you to track the most relevant hashtags for your brand. With Tweepsmap you can understand where your audience is and also learn more on their key demographics. It will provide actionable intelligence to engage your audience based on their location, interests, and profile. 32. TweetDeck TweetDeck is a Twitter monitoring tool which is good for monitoring tweets and interactions with users. You can also track hashtags and manage multiple accounts. You can be aware of what’s being said about your brand and also who is saying it.  You want to know what’s the conversation around your brand and who is driving it. 33. Digimind Digimind is a tool that gives a visual summary of your social media performance. With digimind you can track and monitor your social media posts. You can compare your performance against your industry competitors. 34. TweetReach TweetReach is a social media monitoring tool that digs deep into monitoring the performance of your posts across Twitter, Instagram and Facebook. It will help you figure out what's working and what isn't. With TweetReach you can measure the actual impact and implications of social media discussions. 35. Twitonomy Twitonomy is a monitoring tool that can track your brand conversations when you add hashtags, users, or lists. The details are summarized and displayed as graphs and easily digestible stats. The statistics of your tweets, engagement statistics and much more is displayed in dashboards with graphs. Conclusion Social media management is all about responding to tweets and messages within few minutes. It is highly impossible for social media marketers to keep track of all the conversations on social media. Hence social media marketers have to find ways to automate as many tasks as possible. Artificial Intelligence based monitoring tools will allow you to track your brand name, keywords, hashtags, competitors that you wish to monitor. You can also define the sources such as websites, news channels, blogs, forums and any other general websites. There are tools that offer advanced features such as, sorting feature with which you can sort the numerous mentions based on dates, location, handles, etc. With social media monitoring, you have a tool to catch what you missed while you were busy with other marketing activities.

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Apr 11, 2019

Top 6 Metrics to Measure During a Social Media Marketing Audit Uma Bhat Thu, 04/11/2019 - 16:20 Brands are considering social media marketing as another powerful strategy along with their other traditional methods of marketing. When you know that worldwide social media users have reached 2.34 billion and is expected to grow to 2.95 billion by 2020, you will definitely agree that social media marketing is not just another usual marketing method. This is just the beginning, and social media will become much more important for a brand in the days to come. Hence it is important to understand the important aspects of designing a successful social media strategy. But how effectively do brands use social media marketing? Do all brands actually know where they are making mistakes, which social media marketing activity is yielding them best results? This is where the social media marketing audit will come into place. It is important to look at each of the social media platforms and identify the critical metrics that need to be audited. What is a social media marketing audit? An audit in general refers to a check conducted on a particular activity to evaluate it's progress. Similarly, a social media audit is a review of the social media activities performed by a company to check if its social media efforts are paying off. It is a process that can be used by brands to review what is working well and what is failing. It is an opportunity to improve areas that are not working well.   Why is social media marketing audit important? Social media audit is an opportunity for a brand to understand it's strengths and weaknesses. It helps an organization to identify the marketing techniques and campaigns that are working really well and also to know which techniques are not yielding expected results. Social media audit is essential to plan future marketing activities and to design marketing strategies. Top 6 metrics to check during a social media audit? Top 1: Audience You can’t build your audience by accident. When there are hundreds and millions of people out there on social media, finding the right one is the biggest challenge. You need dedicated efforts and a methodical approach to find the right audience who are interested in your products and services. When you are planning to build high-value content that can generate interest from your audience, knowing your audience is the first and the only thing that you should care about. Ask yourself some key questions such as: Who is the user of your product? Which age group is more likely to use your product? Who are they following on social media? Who is their hero on social media? When are they most active on social media? Tracking audience data will ensure that you have  the right kind of audience and thereby can change your content and marketing strategy according to your target audience. There are some great tools available to track and audit your audience data. Google Analytics Cloohawk Audiense AgoraPulse QuickSprout When it comes to picking the right audience, there is only one rule - Choose the audience that you care about. You may get swayed towards more than one audience that could work for your brand, but stay focused and pick the relevant one at the end. Top 2: Competition In today's digital age, it is important to know your competitors and their strategy to beat or out-perform your competitors. Competition drives most of the brands to perform higher on social media. It is important to conduct an audit by checking your competitor's actions, their campaigns, their social posts, their best performing posts, and so on. When a brand audits it's competitors to understand their social media strategies, you will have greater advantage as the information that you have gathered will enable you to take important decisions regarding your social media strategy, thereby putting you ahead of competition on social media. Cloohawk is an intelligent social media tool that offers numerous content generation ideas and suggestions. One of the features, "Your competitor's best posts" allows you to see at a glance the best performing posts of your competitors. You can view your competitor's top posts, the date when it was posted and the engagement on each post. Based on this data, you can create compelling content that has already proved to be good with similar customers.   Top 3: Content Creating content and publishing the content on social media is very important part of every social media marketing strategy. But how many do really know how a piece of content performs on social media? How many retweets did your post get on Twitter? Which kind of content is performing well and is liked by your social media audience? Tough questions, right? You can answer these questions only when you have evaluated the content in the first place. The first step towards evaluating the effectiveness of your content is by knowing what to measure. You should narrow down the key factors that can tell you about the way your content is performing. Social media audit is required to evaluate the performance of your content. Audit will help you to compare your content with other similar posts or your competitors. Social media audit will give a good indication of the content that is attracting your audience and that which resonates well with your social media audience. The number of shares, likes and comments that your content gets on social media directly reflects the effectiveness of your content. People will share content only when it is entertaining, useful and gives information. Buffer analytics is a tool that allows you to audit your most liked posts, retweeted posts and clicked posts on social media. With the help of the data relating to most clicked or least clicked posts, you can know which posts are doing well and which ones you can discontinue since they are not getting clicks. It will give you an idea of things that resonate less with your audience and based on that so fine-tune your content.  Your content might be the best and the most creative, yet it will be judged by the amount of impact it made on your business. Hence it becomes more important for you to establish sound social media audit at the start of content marketing program. In this way you can track, analyze, and optimize your content’s efficiency continuously.   Top 4: Engagement The aim of every business is to increase engagement with audience which will ultimately result in increased traffic to their website and improve sales. Engagement is the most popular word used in social media marketing. Engagement happens in the form of shares, retweets, likes, follow, link clicks, profile clicks, replies and @mentions. Social media managers should conduct an audit to understand the engagement on social media. A tool such as Socialert comes as a rescue when the engagement has to be audited. The tool will let you to track hashtags and keywords relating to your brand and industry, thereby allowing you to collect data for the audit.    Top 5: Time Social media managers can vouch for the importance of sharing informative content at a time when the audience is most active.  Social media managers strive hard to keep high engagement with audience by regular tweets and posts. Your audience is there on social media at different hours of the day and expects you to post useful and informative content round the clock, which makes it important for a marketer to identify the time to post content. Today, there are many more social media platforms such as Twitter, Instagram, Pinterest, Snapchat, LinkedIn, etc. Your audience is spending much more time on various platforms than ever before. This definitely means that you are also on multiple social media platforms to reach out to your customers and audience. Each platform has its own uniqueness, and a social media manager need to understand that one-size does not fit all platforms. Social audit will help you shortlist the best times to post your content.  Social media analysis gives you insights into the different times of the day that you are posting, patterns of the posting and engagement for the posts at different times of the day. Tools such as Cyfe can be used by social media marketers to audit the social media data. The data is used to optimize critical elements posting schedules and reach. With Cyfe, you can track social media audience and accurately plan your content posting time.   Top 6: Social listening Social listening is all about listening to your social media audience. Social listening can help your marketing campaigns become reactive and interactive by converting communication into conversations. It provides insights into interests and habits of your target audience. It builds emotional connections, discover industry trends, find influencers and ultimately get more sales leads. Social media audit gives you an opportunity to create a dialogue with your audience instead of just constantly selling to them. With the help of social media audit, you can easily collect information about customer interests, likes and dislikes, brand that they support, influencers that they follow and much more. By listening, you can plan the response to your consumers and address customer concerns. Social media listening can be done better with the help of tools such as SEM Rush, Brandwatch, Brand24, Brand24, AgoraPulse, Cloohawk and Socedo.  Traackr is a social listening tool that offers solution for those markets who are interested in reaching out to influencers. Traackr helps to listen to conversations and also validates real influencers. It saves a lot of time of the marketers by identifying the right influencers as per the profiles that a marketer is looking for.   Conclusion Social media audit aims to streamline your social media efforts. It helps to remove the junk and focus on the important and key areas that contribute to the success of your business. Many smart social media management tools have emerged as a boon for conducting social media audit, which every social media manager should take advantage of. With good planning and analyzing social media data, social audit becomes a smooth process.

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Apr 4, 2019

Top 5 Social Media Marketing Resources to Grow Your Brand Uma Bhat Thu, 04/04/2019 - 11:59 Social media marketing is no longer an option for brands. It has evolved as a necessity for interacting with potential customers. Social media management has evolved as a complex and multi-faceted role that assists the company to meet its highest goals. Social media marketing does not mean posting content on to business pages on social media. There are a host of daily activities that have to be performed for which a lot of resources are required. Discovering these resources and tools will go a long way in making your social media marketing successful. There are a number of useful resources available for social media marketing. Here are Top 5 Social Media Marketing Resources to Grow Your Brand. Top 1 Resource: Blogs Social media marketing has been changing ever since its inception. It has become very important to keep abreast of new developments in social media marketing. There are inventions such as the new algorithms, new social media features, new strategies, new social media platforms to name a few. But how in the world is it possible to keep a track of these changes and educate yourselves on the emerging trends and strategies? Business owners and social media managers need to consistently keep themselves updated on the latest changes in the social media world. It is here that the blogs come into picture as an important resource for social media marketing. Blogs are critical to keep social media managers up-to-date with the latest news and discussions on the common forums. Blogs provide information on latest technology that makes the life of a social media manager easy. Blogs are an important resource to learn on various topics of interest relating to social media marketing. Some of the blogs that can be an important resource for you is listed down. Social Media Today Sprout Social blog HubSpot Cloohawk Blog BufferApp blog Top 2 Resource: In-House Staff There is one important strategy that is growing, and that is getting the in-house staff engaged with social media marketing activities. According to some research studies, Employees have 5x more reach than corporate accounts. It is also true that people trust recommendations from friends, family, colleagues over other forms of marketing. The social connections of your employees can actually drive web traffic and amplify brand visibility on social media. It is important that the company share the company’s goals with socially active staff. The company can adopt an employee advocacy program that encourages staff to share brand updates on their social media. Starbucks is a good example for this where its own employees do lots of social media activities such as tweeting and posting and reposting. Top 3 Resource: Social Media Management Tools As business grows, managing social media and its numerous activities goes beyond manual effort. If you are managing too many social media profiles, then jumping from one to another to track conversations, to post content and to engage with the audience become a never- ending nightmare if you are doing this manually. With the ever-evolving social media platforms, high demanding role and customers seeking attention on social media, maintaining a balance on social media marketing has emerged as one of the biggest challenges for a social media marketer. This is why the social media management tools come as a handy resource for every social media manager. Cloohawk is an intelligent social media management assistant, which identifies important tasks and performs these tasks automatically. Identifying trending stories, retweeting content, suggesting influencers and followers, and much more. Top 4 Resource: Visual Content There is no doubt that a social media marketer has to discover numerous ways to catch the attention of his social media audience by implementing the most innovative and creative ways. Visual content is emerging as the best solution for catching the attention of social media audience. Did you know that eyes can process 36,000 visual messages per hour!! Quite impressive, right? Visuals can be processed faster and better to produce a stronger reaction when compared to any other type of content. Visuals influence the retention of the information and there by user engagement. With visuals, you can condense a whole lot of information into a beautiful image that tell a story by itself. Visual resources can be in the form on infographics, videos, images, gifs and presentations. Not every visual have same effect. An image in a particular place such as the blog banner evokes different reaction compared to the video on Youtube. Use visuals wisely and at appropriate places to enhance the social media engagement. Top 5 Resource: Social Media Analytical Tools Social media data offers insights into how your social media audience interacts with your brand and with your competitors. Social media analytics or social media metrics is gaining huge importance with brands as an important resource for monitoring and examining social media performance. Social media analytical tools can bring a lot of difference by monitoring performance across many social media platforms. Checking the performance of your social media posts and comparing it with other similar posts can be an impossible task for a social media manager if all this has to be done manually. Hence the analytical tools come handy. Brands can use social media analytical tools to analyze each action on social media such as likes, comments, tweets, retweets and of course to measure big social media campaigns. There are many social media analytical tools such as the Sproutsocial, Buffer, Brand24 and Brandwatch that can be used for social media monitoring, allowing your business to analyze and utilize business conversations from across the social web. Conclusion Social media marketing is all about being able to acquire new skills and gather resources that help to implement the strategies. As a social media manager, you should have knowledge of useful blogs, videos, social media management tools and templates that can improve your social media marketing. Upgrade yourselves with all the wealth of resources that is available out there to make your social media marketing a huge success.

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Mar 20, 2019

Top 5 Things You Must Do To Win Customers Through Social Media Uma Bhat Wed, 03/20/2019 - 14:32 Customers are the lifeline of a business, irrespective of whether it is a physical store or the new upcoming online stores. There is no doubt that you need to keep your existing customers happy, but what about the steps that you should take to win customers through social media? It is equally important to have strategies to attract new customers to your business. New and more customers help to grow your business thereby improving your revenues. The latest trend in marketing is the introduction of the social media. Social media has the power to influence potential customers from the start until the stage of a purchase and beyond as well. To start off, consumers need awareness about your brand and its offering. At a later stage, when they start to narrow down their choices, you need a social media influencer to convince their choice. A constant dialogue between the customer and the brand is essential to keep the relationship strong. Attractive and informative content can glue the customers to your brand. The new and latest social media marketing strategies offer businesses effective ways to attract new customers. Are you looking for some ideas to win customers through social Media? Here are 5 easy ways in which you can win customers through social media. 1. Build Trust Businesses, which are predominantly into online business, will know that it is becoming increasingly difficult to get people to trust your brand. A majority of today’s shoppers research online before making any buying decisions. Hence it becomes much more important to build their trust. Prove that your business is legitimate by having a professional email address. Sign-up for a domain name and create an email addresses using tools such as Hover. It is also important to have a phone number where people can contact you and establish the authenticity of your business.   Along with search engines like Google, social media sites such as like Facebook, Google+, Twitter, LinkedIn and Pinterest are also gaining a position as a search engine. Companies should realize this sooner and make it easy for consumers to directly go to social media channels from the company website, thereby helping to search for content that can help to learn more about your products or services. Include your social media icons of your company website. This will make it easier for your audience to connect to your social media pages, like and comment without having to track you down. 2. Social Media Influencers People are more likely to buy when they get recommendations from a person they trust.  It is true that 49% of people seek guidance from social media influencers before making a buying decision. Many marketers have realized that ads are not the best way to market their products and hence the rise in influencer marketing. Influencer marketing is a way of promoting products with the help of influencers in the domain who are experts in the products that they promote. Influencer marketing can work wonders for your brand by attracting more customers. Many marketers are replacing celebrities with YouTube, Instagram, and Snapchat influencers. These online stars are providing unfiltered feedback on products, and consumers love it. Influencer inspire engagement with their audience by making it a two way communication. Influencer have built a fan following through social media and their reach usually focuses on a specific niche audience. For example, an influential gamer would endorse gaming and tech products. People look up to these influencers for advice, tips, and recommendations in regards to consumer products. But finding influencers can be a task by itself. There are quite a few impressive influencer research tools such as the Buzzsumo, Hootsuite, Traackr and Cloohawk that will help you in researching influencers in your niche. 3. Engage With Customers Social media marketing has the potential to attract and engage with customers. Once you perform highly efficient social engagement activities, you are inviting more customers to your business.  You can build your brand on social media by providing information to customers about new product releases, how to use products, customer service and much more. Know your customer interests, engage with customers on a continuous basis, provide information and build connect with users, this will take your brand’s presence to great heights. Social media is about the people! Not about your business. Provide for the people and the people will provide you, says Matt Goulart, Digital marketing executive of big brands. Engage with customers to start off. If you are looking to increase engagement and attract customers, then you should first reach out to your users by showing interest in the content that they post. Invest your time to pay attention to your users, make them feel important and cared for. It will surely get the users to be more interested towards your brands and posts.  While you can do a lot of these actions by yourself, leveraging the power of social media needs to be combined with tools that offers features to help grow engagement for your business. There are many social media management tools available such as the Twitter Analytics, Cloohawk , Agorapulse: Simple & Affordable Social Media Management and ManageFlitter - Work faster & smarter with Twitter that can help you to increase engagement on social media. 4. Creative Content Every brand is looking at various ways to attract new customers and to keep the business on the cutting edge. Content marketing comes as a solution to remain relevant and, more importantly, efficient and effective in today’s social media marketing world. Content marketing is part of social media marketing strategy where the focus in on creating, publishing and distributing creative content to the target audience and to bring new customers to your business. Time and again it’s been proven that your social media audience is craving for unique, informative, thoughtful and actionable content. Surprise and offer your social media users with creative and variety of content instead of serving them with the same content over and over again. Content marketing is about creating enriching content experience for your customers. The key to content strategy is to align the right and relevant content with the right audience. 5. Track and Monitor Social Media Performance Brands need to invest time and money into social media analytics to bring great benefits of social media marketing. Social media data offers valuable insights into how your audience interacts with your brand and with your competitors. Having consistent social media analytics will help you understand your progress in acquiring new customers. Social media data will help you to understand the sources and content that is working well for you. With the help of the analysis you can channelize your marketing efforts to an area that is getting higher customers. But It’s not possible to manually monitor everything across so many different social media channels due to limitations such as time and accuracy. Social media analytics tools have therefore become an essential component of every social media marketing strategy. Some of the Tools for measuring social media metrics are Brand24, Brandwatch and Cyfe. Conclusion In order to win customers through social media, it is essential to understand and know the pulse of your social media audience. With the ever-evolving social media platforms, social media audience is seeking higher attention on social media. In today’s competitive world, social media has become an indispensable medium to create brand awareness and attract more customers.

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Mar 1, 2019

4 Tips To Strike The Right Balance in Your Social Media Marketing Uma Bhat Fri, 03/01/2019 - 13:01 Social media is no doubt a very powerful platform for marketing due to the high brand exposure and great return on investment. When more than 3 billion people are browsing social media content, it opens an infinite opportunity for brands and business to promote products and services using social media. Social media marketers are trying to establish brand image and are taking all possible measures to ensure a good first impression on social media. But when you are doing it too much, it can annoy your audience so much that it can lead to losing engagement and customers. Social media platforms have become critical for marketing. It is very useful to find potential customers and they amplify your content and help to connect with people. So, finding an ideal social media balance is key to your social media strategy. Here are 5 important tips to avoid underplaying or overdoing social media marketing. These tips will help to find the right balance find that smart middle ground. 1. Don’t overdo social media Being active on social media can be confused to over dose of social media marketing. While it is important for a brand to post relevant content on social media and respond and comment on various posts, it is equally important to ensure that you are not posting too much that can overwhelm or annoy your social media audience. Too much social media advertisements can cause your social media followers to unfollow your page or even worse your posts might get drowned in the ocean of posts that your audience will not get an opportunity to see your content. 2. Take a step back to get a holistic view of your social media marketing When you have done everything yet you are not getting enough engagement on social media, then its time to take a step back and get a holistic view of your entire social media marketing strategy. Are you on the social media platforms that are most useful? There can be few networks that can be overwhelming and create stress.  Conduct a check on your follower count to observe if they are decreasing. They could be decreasing as you are not posting enough relevant content. Or it could also be that you re posting too much of promotional content that makes them to unfollow your pages. Ensure that only 10% of your content is promotional. Once you have a clear idea on the things that are working well or not working so well, then make room for changes. 3. Research and experiment to understand your audience The best will come only after research and experiment. The type of content that connects with your audience is always changing. To ensure greater engagement on social media, you must regularly make alterations to your content delivery after making enough research about your audience.  With regular social media experiments, you will understand more about your audience, their likes and dislikes, their social media engagement time, and much more that can help you to decide on key elements of a winning social media post. You can choose the best time at which your audience is most engaged and post at that time. Understand where and why your audience comes to social media. Based on these research aspects, you can redesign your social media strategy. 4. Use right social media management tools Even when the social media strategy is right, social media tasks can be out of balance as it requires huge amount of time and efforts of a social media manager.  It can be quite an overwhelming task to create and curare content, add images and videos into the social media strategy, find interesting content to engage with audience, monitor brand mentions, watch out competitors and most important, distribute content and increase engagement with audience. As a result, it is time for social media marketers to make use of the social media management tools to develop a successful social media strategy. But selecting the right tools that will fit into your marketing strategy is also a big task, as there are hundreds of social media management tools available. Cloohawk is a social media management tool and that offers comprehensive automation features starting right from automatically scheduling content, posting at the best time, retweeting engaging content, reposting evergreen content, finding influencers and followers. Cloohawk gives a bunch of ideas to engage with your audience. The social media management tool listens to your audience and picks up conversations that are relevant to you. You can filter out words, group of words, twitter handles, words in bios of twitter handles, weblinks and much more based on which you will be given a list of tweets that can be retweeted for higher engagement with your audience. Conclusion Most of the companies have a social media presence, but how many are on the right social media platform that matters the most for its audience? Many companies are posting content on social media, but how many are making it interesting for its audience? A meaningful presence and a balanced approach on all social media platforms where you think you might find customers is most crucial for a brand.

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