Gremlin Social Blog

Gremlin Social Blog

May 5, 2020

Financial Fraud Is on the Rise During COVID-19. Your Bank Can Use Social Media to Help.

As a trusted financial institution, it’s your bank’s responsibility to proactively communicate and share information with your customers to help educate them about and protect them from financial fraud. Read to learn what your bank should be sharing with customers in social media:

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Apr 28, 2020

3 Ways Banks Can Use Social Media to Help Customers Stay Calm During COVID-19

In this period of economic uncertainty, banks should help minimize panic among customers by handling the crisis with tact and living out commitments to financial education. How you respond to customers’ growing concerns will matter both in the short and long term, as being a helpful partner now will build strong relationships that will last.

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Apr 21, 2020

4 Questions Banks Should Ask Before Posting Anything Related to COVID-19 on Social Media

As the impact of the coronavirus drastically changes the way people live and work, companies are understandably trying to fit their voices into the mix of content on social media. It makes sense: This is a make-or-break moment for brands in all categories.

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Apr 9, 2020

5 Topics Banks Need to Cover to Help Customers During the Coronavirus Pandemic

Financial education is a commitment banks make to serve their communities. But the U.S. government’s historic financial stimulus measures, which will impact every American amid the coronavirus, are making financial education more important than ever.

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Apr 3, 2020

Managing a Bank Social Media Team While Social Distancing

If social distancing has your bank's social media team working remote for the first time, these four tips can help you succeed.

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Mar 26, 2020

Free Resource: Gremlin Social’s COVID-19 Content Digest

For bank marketers who are feeling unsure how to handle social media during the COVID-19 pandemic, Gremlin Social is here to help with complimentary resources.

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Mar 25, 2020

5 Social Media Moves Banks Can Make in the COVID-19 Crisis

Social media is an important tool to help banks serve their customers in the short-term and build deeper connections with their communities that will last in the long-term. Check out five social media moves every bank marketer should be making right now.

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Mar 20, 2020

Managing Your Bank’s COVID-19 Communications in Social Media

Financial institution marketing is changing rapidly as the nation hunkers down with mobile devices, laptops and connected TVs. Isolation, working from home and more screen time than ever puts more importance on what banks and credit unions say on social and how they say it.

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Mar 16, 2020

Social Media Supports Connections for Banks in a Time of Social Distancing

The outbreak of the COVID-19 pandemic has turned life as we know it upside down. In support of social distancing measures, bank customers are staying home – many bank employees too. But that doesn’t mean banking will stop. Things couldn’t be further from business as usual and banks need to change their use of social media accordingly.

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Mar 10, 2020

How Banks Can Boost Engagement and Get More Reach on Social Media

To effectively optimize your bank’s marketing budget, you want as many eyes on your content as possible, right? First, you must understand what’s driving your engagement and unlock  the power of social selling  with your employees.

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