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Sep 21, 2020 •
Marketing attribution can be a significant challenge for many data-driven teams and can be a major source of headache. Successfully attributing conversions to channels can be very difficult without the correct tools in place.
ZoomInfo is a popular contact generation tool that is considered one of the best when it comes to an all-in \-one contact database. However, they are not the only solution to this problem.
Sep 14, 2020 •
Social proof and fear of missing out (also known as FOMO) leverage an individual’s psychology to get your visitors to take those actions you want them to. Showing your visitors actions of other visitors in an attempt to get them to take the same action leverages their FOMO. Using this technique, you can ease potential clients’ minds by showing them that others are using and enjoying the product/service. But, at the same time, instilling fear in them that their competition or other businesses in the industry are already using it with success.
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Recording the next episode of What The Growth!? With our CEO Nick Hollinger. Keep an eye out; you won't want to miss it!
Sep 16, 2020 •
Our CEO, Nick Hollinger, and other leaders in the marketing industry share insights on how to help your team with Zapier. Great article; we learned a lot. Check it out!