October 16, 2020 - Brittany Garlin

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6 Must-Have Digital Marketing Agency Tools in 2021

Which tools will bring the most value to digital marketing agencies in 2021? Here’s a list of 10 must-have online tools – from qualified lead generation to reporting to task management – that can help your digital marketing agency gain a competitive advantage and win more clients.

According to a recent study, the second biggest challenge agency owners face is managing time, that’s second only to “getting new clients”. If you’re a digital marketing agency – this isn’t something you haven’t heard or seen first hand. And while there is pressure to produce quality results for your clients – managing your own agency’s growth and marketing can fall through the cracks. 

Working smarter requires having a few good tools used strategically so that you can save time and scale. With an overlapping buffet of purpose-built solutions that carry out virtually any conceivable task – both of critical and superficial nature – it makes it all the more difficult to decide what technology can truly enhance your marketing effectively. Since your agency does manage multiple accounts, it’s key to work with a tool that will let you deliver a customized experience to you and your clients. 

Check out our list of digital marketing agency tools for 2021 below: 

1. For campaign optimizations – Morphio

We all have experienced agency life – whether it’s putting out fires or being pulled into meetings there seems to be less time to focus on execution. Campaign complexity has grown and it can be difficult to optimize effectively when you feel like you’re spending more time pulling that data than acting on it. With Q4 quickly approaching and holiday campaigns coming up – you’ll want to ensure that you catch common campaign failures before they become more time-consuming mistakes.

Integrate the leading advertising and analytics players into one platform in minutes and get instant alerts for performance issues, mistakes, and failures. Sign up today and as an Agency Vista Member, you’ll get a 25% discount on all of Morphio’s pricing plans plus a 14-day free trial!

2. For elevating your social media – Sendible

Sendible is building a place where agencies can work closely with their clients and breathe life into their brands. Imagine a reality where there’s so little admin, you have ample time to service your clients and grow your agency the way you see fit. You already know what’s needed to succeed on social media: stellar content, captivating storytelling, audience engagement and meaningful analytics, unified by a well-defined strategy. And all you need is time and the right tools to get you there.

Sendible offers agencies both white-labeled opportunities as well as an exclusive verified agency badge. As part of their partner program, you’ll have access to a co-branded social media dashboard. Use Sendible’s full suite of tools as your own – from publishing and collaborating on content calendars to sharing reports on campaigns – while showcasing your branding. The Sendible verified agency badge is awarded to companies that meet the highest standards of performance and service on the platform. Sendible verified agencies can gain access to features on Agency Vista to help them attract new clients and scale their agency.

3. For generating qualified leads – Agency Vista

Agency Vista is a data-driven marketing agency ecosystem that fosters trusted partnerships. We are a free network to help marketing agencies gain more exposure to interested businesses that are actively looking for an agency partner – trusted by 40,000+ verified businesses. Agency Vista not a directory, but something more powerful – we are the only B2B agency platform that uses key information from your profile to connect you with more qualified leads. The team behind Agency Vista has previously built and sold one of the biggest social media management platforms on the market and brings a wealth of experience to produce a network that is valuable to you!

On your profile, you can showcase marketing partner badges, verified clients, testimonials and reviews, social media updates, team members, case studies, and a summary of the services you offer – ensuring your agency is matched with your ideal client. Your profile allows you to gain more exposure, foster qualified lead generation, and take advantage of 10+ supercharged SEO pages for your business.

4. For optimizing SEO and content – SEMrush

SEMrush is an online visibility management and content marketing SaaS platform. Today, they help more than 6 million marketers all over the world do their job more effectively and deliver superior results. Their software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Their data enables the discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results.

5. For connecting everything – Zapier

Zapier moves info between your web apps automatically, so you can focus on your most important work. As an agency your time is valuable – zaps connect your apps to automate repetitive tasks, so you can focus on delivering exceptional results to your clients. Some popular ways you can save time are through:

  • Registering new leads for webinars
  • Sending new leads a personal message
  • Adding new leads to a spreadsheet or database
  • Notifying team members about new leads
  • Adding new leads to CRM or support platforms
  • Sharing content across social media

6. For stopping click fraud – PPC Protect

PPC Protect is a click fraud prevention platform for Google Ads users who run paid search, shopping and display campaigns on Google’s advertising network. Built and designed specifically for agencies managing hundreds of campaigns, PPC Protect ensures advertisers only pay for legitimate clicks on their ads.

With real-time detection for bots, competitors and other invalid traffic, the software can quickly detect fraudulent behavior and block users from repetitively clicking ads. Trusted by over 1,000 companies, PPC Protect monitors more than 100,000,000 clicks a month and helps ensure advertisers get the most out of their monthly PPC budget.

Important next steps

Check out our marketing agency ecosystem to see if there is a profile that has already been created for your agency so you that you can claim and complete your account. If you don’t have a profile within our network of 40,000+ verified members – you can sign up for free to start generating brand awareness and qualified lead generation for your agency.

Scale your agency with awesome clients – Agency Vista helps agencies grow their client portfolio with clients that are nothing less than the perfect fit. Some additional benefits are:

  • Saying goodbye to PPC bidding wars and battling out with agencies that use blackhat SEO tactics to list above your agency on search engines. On Agency Vista rank at the top for what your agency actually crushes it at.
  • Generating new leads on autopilot by listing which industries, budgets, and business size your agency prefers to work with – let the right businesses come to you.
  • Winning clients without the tacky sales work – no more cheesy in-person meetings, repurposed pitch decks, and rehearsed spiels. Let your agency’s work and experience take centerstage.

See all the benefits on Agency Vista by getting started for free today.

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