February 14, 2022 - Brittany Garlin
TikTok is dominating the social media space. It has been dubbed the top social media app for engagement, with an average session duration of 10.85 minutes, twice Pinterest at rank #2 with 5.06 minutes. Top TikTok scheduling tools designed for agencies and brands can help you engage in your social communities more easily and create a meaningful customer experience.
For most marketing agencies and brands, posting to social media weekly (or daily) is key. If you’re managing multiple brand accounts across various social media apps, posting photos and videos that often can become a tedious (but necessary) task. That’s why we’ve put together the best TikTok scheduling tools for agencies and brands in 2022.
Let’s dive in!
Ten years ago, publishing tools were simple. Agencies and brands would work with one of the few social media management platforms available to schedule their posts ahead of time. And that was it.
But in 2022, brands and agencies need more. In a report by Gartner they found that marketing executives planned to allocate 26.6% of their marketing spend on martech in 2021, making it the largest single area of investment, followed by agencies, and paid media. When evaluating which tool would be best for your business, it’s better to have something more comprehensive tailored to modern solutions.
When evaluating which TikTok scheduling tool is best for you one of the biggest differentiators is the kind of post publishing available. The two most common types of social media scheduling are direct publishing and reminder scheduling.
Direct publishing is a huge time saver for brands and agencies with profiles across multiple social media apps. It allows for your business to schedule posts in advance and frees up a ton of your bandwidth. Spend more time deep diving into analytics and refining your social media strategies without having to manually post to each social media platform everyday.
Reminder scheduling is sort of a workaround for when a social media management tool can’t get access to direct publish. The process involves more steps where you have to go through setting up your scheduled post, then set up a notification reminder. The reminder will then send you a push notification to your phone at the time you intended to schedule the post and then you have to go in to the app and publish your video.
Understanding the different types of TikTok publishing, allows for you to better evaluate which TikTok scheduling tool is best for your agency or brand.
Vista Social is the world’s first, fully approved by TikTok for, official TikTok integration. No apps to install, no reminders to manage. Their comprehensive platforms allow brands and agencies to manage their profiles with direct video publishing and analytics features.
Vista Social’s mission is to provide a modern and affordable solution to social media management designed for how it exists today and not the last decade. Marketers will now be able to use TikTok Direct Publishing capabilities through Vista Social.
With TikTok Direct Publishing, marketers can more easily create and manage cross-platform campaigns, access TikTok analytics, learn about their audience, and optimize their strategies right in the Vista Social suite. Vista Social is a robust social media management platform that you can use to schedule your posts for TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more!
Price: Forever free plan for up to 3 social profiles Pro plan for $2 per profile with unlimited users.
Loomly is most recognized for it’s branding and content creation capabilities. Their platform allows businesses to set up TikTok reminder scheduling. In addition, their tool gives you ideas for your next post for select social media networks based on best practices and trending topics.
One thing to consider is that Loomly is not a fully integrated platform, unlike other social media management tools. Feature limitations such as listening and monitoring are unavailable, which most businesses find valuable.
Pricing: Loomly pricing starts at $25/month.
SocialPilot is a social media mangement platform designed for small teams. Their Small Team plan starts at $50/month and includes two additional users and 25 social media profiles. Their platform is completely functional, although their user interface is a bit dated.
SocialPilot offers reminder scheduling and push notifications for your TikTok content. Although they do require that you install and log-in to their mobile app. Their platform was the first tool to offer TikTok reminder scheduling.
Pricing: SocialPilot pricing starts at $50/month ($42.50/month if paid annually).
Crowdfire helps you schedule and discover social media content for your business. They offer the basic features of a social media management tool: publishing, content creation, mentions, and analytics.
When you schedule your post for TikTok, Crowdfire will send you a notification for the time you’d like your post to go live. You then would click on the notification from your phone, copy and paste your caption (and hashtags), then publish the post.
To post, you need to have Crowdfire and TikTok app on your phone.
Pricing: Crowdfire offers a free plan. Paid plans start at $9.99/month ($7.48/month if billed annually).
Posting TikTok content directly within the app is a great option, but if you have to manage multiple brand accounts across various social media apps, it’s better to have something more comprehensive. Vista Social is a robust social media management platform that you can use to schedule your posts for TikTok, Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and more!
Scheduling your TikTok videos with Vista Social can be done in a few easy steps!
Adding your TikTok profile to your Vista Social account is a quick and easy process.
If you need additional help, this guide has detailed steps for connecting your TikTok profile to Vista Social.
In Calendar View, choose the day you’d like to publish your content to TikTok. Click on the video or camera icon to select the content for your post.
Upload your content or choose an existing video from your Media Library. Write your caption and include strategic hashtags to maximize your post’s reach.
At the bottom of the publisher, you will have the option to schedule or publish now. Choose the time you’d like to have your TikTok post get published.
Open TikTok and go to your inbox; follow the steps to post your video in just a few clicks.
Direct publishing to TikTok is a new functionality in the SMM space. It is either completely unavailable on most platforms or requires agencies and their clients to install an app–which involves a timely learning curve.
The best TikTok scheduling tool for your agency or brand will depend on your unique needs and goals. To better evaluate your options, here are some questions you should consider:
Once you have the answers, you can find something that matches your criteria. If you are looking for TikTok direct publishing, the ability to schedule posts for multiple platforms, simple pricing, and a suite of powerful features, you should go for a modern tool like Vista Social.
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