August 4, 2020 - Brittany Garlin
Whether you’re a B2B or B2C, connecting with your audience through a social media business page is a must. There has been a lot of speculation lately around decreased engagement on Facebook and LinkedIn through new algorithms and Covid-19. The fact is Facebook has 2.5 billion users and LinkedIn has 675 million users – having access to this number of people is a benefit in itself. Why does your business need a company social media page? Here are a few reasons:
A social media business page allows you to gather your customers, prospects, and fans to announce company news, share opinions, voice concerns, and offer feedback. Most people on Facebook or LinkedIn visit the site every day, so regular status updates, shared links and videos, and other information gives you a chance to connect with your customers daily. Here are some more mind-blowing stats about the incredible scale of Facebook (from January 2020):
Almost all brands are looking to make a strong digital footprint by adopting a marketing automation tool with multichannel and omnichannel functionalities. Using custom audiences, they start showing relevant ads to their target user base and encourage them to take the next action – signing up for the newsletter. By taking the conversation off of Facebook or LinkedIn you can funnel them through an email drip campaign. Provide leads with helpful information that also directs them to your website – where they hopefully will become customers.
Creating a company business page costs $0 and with content creation tools such as Canva available – you can create engaging content for your audience with no hassle. You also have the ability to boost a post and define that audience to reach a larger audience. Facebook ads are relatively inexpensive – you can run a campaign with a daily budget for as little as $1 a day depending on your objective. And there are countless case studies of businesses using Facebook Like Ads and other ad types to drive business results.
When you create a business page on social media you gain access to insights on the people that interact with your content. Long are the days of guessing who your audience is – your profile will tell you. Generating sales effectively means reaching and knowing your customers effectively. You can even take this a step further and create audiences based on social media engagers that can be retargeted with relevant ads.
If all you’re doing on Facebook is getting engagement on your posts, then you’re not really achieving many business goals. Use your business page to drive traffic to key landing pages and blog posts. Your posts, links, and other actions that are contained on your public business page also can give you an SEO boost if they are indexed by search engines. With the speed of social media and new weight being added to information shared through social channels, having a social business page filled with rich content relevant to your business can help you boost your search engine rankings.
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