Sep 19, 2018
Protect Your Business With a Digital Catch-All Email Address
“Wait, how do we log into that account?” “I don’t know… our old marketing manager handled all of that…” It’s a tale we’ve handled all too often: An employee leaves an organization, and all of the important logins were in their name and email address. When the company deletes the former employee’s email address, all access to those accounts (and the ability to send a password reset email) are gone. I’ve used various tactics to gain access to these critical logins: Calling past employees to ask if they remembered the password. Continue reading Protect Your Business With a Digital Catch-All Email Address at 11Web.
Read moreJun 29, 2018
5 Ways to Make Your Web Forms More Awesome
We’re all familiar with the classic Contact Form—Name, Contact Details, and Message. But did you know that forms can be used for so much more than just that? Through years of asking careful questions to find out what information our clients really need, we’ve developed a multitude of more advanced uses for forms. Let’s talk about a few ways you may not know about to make your forms more useful, organized, and awesome. Continue reading 5 Ways to Make Your Web Forms More Awesome at 11Web.
Read moreMay 18, 2018
Parts of a Website: Web Design Terms Explained
Headers, sidebars, blog posts, footers…? While we try really hard to speak in plain English, we know web designers can use a lot of lingo. Don’t worry, it’s not too hard to explain or remember the parts of a website once you understand the basic structure. In this post, let me take a few minutes to get you comfortable with web design terms that your web designer might use. Continue reading Parts of a Website: Web Design Terms Explained at 11Web.
Read moreApr 19, 2018
How Much Does a Website Cost?
Most web designers’ websites avoid talking about website pricing and cost like the plague. But I know cost is one of the most important factors in choosing a partner to build a website. Since so many of our potential clients ask us “How much does a website cost?,” I thought it was time to explain website costs in the market and what you can expect to pay. Yes, we are a digital agency offering website design for clients. Continue reading How Much Does a Website Cost? at 11Web.
Read moreMar 19, 2018
Battle Creek Marketing Mondays: Search Engine 101 with Sara Dunn
Have you ever wondered why some websites rank above others on search engines? Join us for Cereal City Development Corporation’s Marketing Mondays on April 16. 11Web’s Sara Dunn will present Search Engine 101: How Websites Rank on Google. In this session, you’ll learn what Google is looking for when it ranks its search engine results. You’ll leave with ideas for simple tweaks you can make to your website to rank better, get more traffic, and bring in more customers. Continue reading Battle Creek Marketing Mondays: Search Engine 101 with Sara Dunn at 11Web.
Read moreFeb 22, 2018
How to Respond to Negative Reviews Online: Our 3-Step Process
So you got a negative online review? ☹️ Deep breaths. Receiving and then responding to a negative review online is an emotional process. As a digital marketing consultant, my job sometimes morphs from bringing in online leads to becoming a small business negative review response therapist. Just last month, I got a negative review alert for one of my clients. I contacted them right away to get some context on the situation, and they were absolutely distraught. Continue reading How to Respond to Negative Reviews Online: Our 3-Step Process at 11Web.
Read moreJan 20, 2018
Communicating Effectively with your Design Team
Kerning, spot UV, and brand perception vs. ROI, metrics, and profit margin. Do businesses and graphic designers even speak the same language? While it’s true that each area of expertise comes from a very different training background and is tuned in to different details, each brings valuable insight into marketing materials. Unfortunately, communication mishaps can negatively impact the final product. Are you a business person working with a designer? Continue reading Communicating Effectively with your Design Team at 11Web.
Read moreNov 16, 2017
Should I Move My Website to HTTPS?
The internet can be a scary place. Hacking, stolen data, and malware are a huge problem for website owners. Now, many major internet companies are pushing to make the internet more secure using HTTPS, and it’s time your website got on board. Should you move your site to HTTPS? Yes, absolutely. And the best time is now. First of All, What is HTTP? HTTP (Hypertext Transfer Protocol) is a set of rules for transferring information on the internet. Continue reading Should I Move My Website to HTTPS? at 11Web.
Read moreSep 15, 2017
How To Respond to Positive Online Reviews (yes, you should!)
Positive online reviews are online marketing gold. Whether the reviews are on Facebook, Google, Yelp, or other industry websites, 5-star reviews help build your reputation, increase trust, and encourage future customers to reach out to you. You want to do anything you can to show that you appreciate 5-star reviews, in order to encourage more… right? I hope so. So many business owners I work with pay little attention to positive reviews. Continue reading How To Respond to Positive Online Reviews (yes, you should!) at 11Web.
Read moreAug 15, 2017
How to Get 10 New Facebook Reviews By Next Week
Want your Facebook page to attract new customers? You better have reviews. Think about it: Have you ever seen a friend asking for recommendations for a vendor on Facebook? “Do you know anyone who details cars?” “Any recommendations for a good lawn mowing service?” What do they want to see when your friend Bill recommends your business to them and tags your page? Reviews. Continue reading How to Get 10 New Facebook Reviews By Next Week at 11Web.
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