Proud to have helped @USAA in the planning and execution of such a fitting celebration of their 100 years of service!

@EdGHorne shares his 12-month forecast with @SportsPro, stating there “is an undeniably powerful opportunity to create influence in the sports space, and those brands who create shared moments where consumers feel something real in relation to their passions will reign supreme.”

@USAA capped off its 100th year by activating as the ‘Official Military Appreciation Partner’ of the 30th @valeroalamobowl, which included sponsoring the Kickoff Luncheon, gifting commemorative hats to the service members and veterans, and the ‘USAA Hometown MVPs Program’.

Thanks to our friends at @WMEBooks, who’ve created an internal library for NYC-based @endeavor employees! The library carries books across a range of genres, from memoir to fantasy – we can’t wait to start making progress on our 2023 reading lists!

POV: You're a 160/90 employee celebrating 30 years of @PBR at Unleash the Beast! Getting to see the work of our friends within the @Endeavor network allows us to remain the most culturally connected agency in the world.