Do you know where your advertising dollars are going? According to Bob Hoffman, if you are buying programmatic or behavioral ads, you are losing almost 70% of your spend on fraud and technology. Contextual ads perform better an…https://t.co/RlyL0ItsJ7 https://t.co/W7iR6SN2op

At #eMetrics along with @AT_Internet ready for some good analytics learning. @eMetrics Chicago

The Analytics Gap. Only 1 in 8 companies have an analytical culture. Time for real analytics, not data puking. https://t.co/b1je3xdzsb

Check out this podcast I did on Target Analytics with Matt Bailey from Sitelogic Marketing. We discuss the disconnect between the analytics priorities and the analyst capabilities in companies. https://t.co/IZ64pMYR3O

Many thanks to John Ettorre @workinwithwords for this nomination! https://t.co/LwnmzUPzKR