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One of the biggest mistakes a business can make is not making timely updates to their online listings. During the COVID-19 pandemic, 81% of searchers encountered issues where a business's listing stated that they were open, but upon arriving, they found it to be closed due to the pandemic. Being up-to-date on your listings is the most important way to ensure that you're turning those potential customers into sales. Building trust with your customers is important to converting into sales and repeat business, especially during this unprecedented time. #googlebusiness #googlemybusiness #onlinelistings #covid19 #pandemic #smallbusiness #business #localbusiness #storehours