Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

A Hundred Monkeys is a Bay Area-based naming and branding agency. We help companies get off the ground. https://t.co/LDfjS37X58 +1.415.383.2255

Assorted Characters is a limited edition 3 volume zine of names and other found text collected by the team at A Hundred Monkeys. It is available exclusively through No Picnic Press. For as long as I can remember, I&#8217;ve been taking pictures of names and other language I find. This could be on a neighborhood...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/assorted-characters/">Say hello to Assorted Characters 👋</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

A Hundred Monkeys

Say hello to Assorted Characters  👋

What happens when we see words that are unfamiliar to us — in naming and beyond Ingredients, technologies, viral strains, street names, animal breeds. We see new words constantly—so much so that we don’t always notice when it’s happening. Our brains become accustomed to new words quickly after a bit of language processing, which of...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/new-word-who-dis/">New word, who dis?</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

New word, who dis?

As I, a branding professional, understand it, Brand Architecture is the relationship between all of the branded elements within an organization. This could be subsidiaries, sub-brands, products, features, services—really anything branded within an organization. So if we take Nike as an example, they have owned subsidiaries like Hurley and Converse. They have sub-brands like Nike...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/brand-architecture-fantasy/">Brand architecture is a delusional fantasy</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

Brand architecture is a delusional fantasy

At A Hundred Monkeys we know that names are made up of interesting stuff. Sometimes there are rich stories, curious histories, or interesting etymologies baked in. Other times brands include unexpected “characters” like letters from ancient alphabets, mathematical symbols, or numbers. I was curious to explore the latter of these three types of names and...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/weve-got-your-number-brand-names-that-use-numbers/">We’ve Got Your Number: Brand Names that Use Numbers</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

We’ve Got Your Number: Brand Names that Use Numbers

Recently, when sharing names with clients, I’ve had a few folks say something along the lines of “That’s a nice name but it sounds like a soap company” or “If I were starting an [insert industry here] brand, this would be perfect.” To which my response is something along the lines of “Yes, that name...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/dont-kill-these-names/">Don&#8217;t kill these names</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

Don’t kill these names

Here’s how to tell if your name is doing all it can for you. Also, if you decide to change your name, we&#8217;ll discuss the best time to do it. One: Start with the business side of things. Are you clear on your core business offerings, how you’re different, and how you’re positioned against the...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/is-your-name-carrying-its-weight/">Is your name carrying its weight?</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

Is your name carrying its weight?

Taking a closer look at running shoe ingredient branding There is a vast world of running shoe ingredient brands. What started with Nike Air and Asics Gel has exploded into a supernova of running technologies™️. While these running companies are busy churning out new innovations, what are they actually communicating to their customers? Do runners...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/running-shoe-branding/">Ingredients to run with</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

Ingredients to run with

It’s not all fun and games over here at A Hundred Monkeys. We, too, are governed by the laws of the United States. Specifically, trademark law happens to be very much a part of our business. We’ve gotten to know the intersection of trademark law and naming over the years. We’ve designed our process in...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/trademark-screening-101-how-we-get-it-done-at-a-hundred-monkeys/">Trademark Screening 101: How we get it done at A Hundred Monkeys</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

Trademark Screening 101: How we get it done at A Hundred Monkeys

Naming architecture and systems are top of mind as I’m wrapping up a large, multifaceted naming architecture project and spinning up on another this spring. As I&#8217;ve been completing this work, I’ve discovered how little information is readily available on how to evaluate and approach naming architectures and systems. For clarity on how we think...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/systematized-a-look-at-mountain-bike-naming-systems/">Systematized: A look at mountain bike naming systems</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

Systematized: A look at mountain bike naming systems

There are many reasons for companies to seek help with naming. One issue that confounds a number of growing businesses who have yet to make a splash is how to name their brand, company, and products. Granted, at an early inflection point they may only have one product, which actually plays to their advantage. In...
The post <a rel="nofollow" href="https://www.ahundredmonkeys.com/resources/the-brand-is-the-company-is-the-product/">The Brand is the Company is the Product</a> appeared first on <a rel="nofollow" href="https://www.ahundredmonkeys.com">A Hundred Monkeys</a>.

The Brand is the Company is the Product

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senior creative lead @liam_humble has got your number. he counts the ways that numerals are used in brand names in a new piece /// https://t.co/fODIOiANCc

RT @tomangell: Oregon’s drug decriminalization law, passed by voters one year ago, has created $300 million in new funding for treatment an…

howdy @colbertlateshow ! a hundred monkeys here—a very real naming agency. we want to throw our hat into the ring so here are some options for the trumpster fire that could work. #HeWhoShallBeNamed 
Darnold Tramp
Mar-a-Dildo
Florida Manhandle
America’s Dick Tater
MAGAT Brains

when it comes to creative challenges, sometimes the first step is admitting you need help. senior creative lead, nora trice explores why this step is key—even if you’re a creative // https://t.co/Wc4k3da1Q4

creative lead @liam_humble samples cabernet sauvignon names from three california winemakers in his latest piece on @medium // https://t.co/vVqwbBWXOp

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